Pure360 unveils new marketing platform and fresh visual identity

An updated visual identity for Pure360 marks the launch of its new, integrated AI platform and proposition

 London 6th November 2019: Marketing technology company Pure360 has announced the launch of its new all-in-one AI marketing platform, which provides marketers with a wider range of integrated, flexible and scalable marketing technology solutions that support the whole customer lifecycle. In addition to the launch of the new platform, Pure360 is also unveiling a brand-new look  based on its design values of simplicity and being bold, helping to champion better marketing results through smarter use of technology.

With the new platform, marketers will benefit from the ability to integrate multiple data sources, identify the best audience segments, personalise messages and deliver across multiple channels – all in one place. Pure360 also provides access to personalised strategy and managed services, supported learning and a customer success team whose sole mission is to work together with customers to deliver better results.

This new platform is designed to help marketers move away from working across separate datasets and using manual processes – replacing the old platform with useful automations and integrations to simplify the process.

The Pure360 AI marketing platform is made up of four assimilated components:

  • Integrate: Systems connector & the database housing all customer data in one place
  • Analyse: the dashboard providing a range of insights including spending behaviour, engagement levels and ROI, enabling marketers to create better campaigns without the guesswork
  • Personalise: the drag and drop editing tool enabling brands to create more engaging, personalised content and behavioural targeting
  • Deliver: the tools to visually build, automate and deliver content across multiple channels including email, web and SMS

 Mark Ash, CEO, Pure360: “In today’s world, marketers have unique needs and changing business objectives. Their priorities and aspirations are evolving in line with new opportunities brought about by technological innovations. The expectations of consumers are influenced by this too, and being able to deliver the right message, to the right people, at the right time has never been more important. Our new all-in-one AI platform is not just based on a refreshed look for our brand; it’s a whole new chapter aimed at bringing a wider range of integrated, scalable solutions to support our customers with the whole marketing lifecycle.

“At Pure360, we aim to understand our customer’s objectives and help them succeed. Our UK-based strategic consultants and our supported learning capabilities will help our customers be the best marketers they can be. This marks a new era for the business; cultivating simplicity and driving better marketing results through smarter automated technology.”

Meet the author

Komal Helyer

VP of Marketing

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