Customer Lifecycle Automation | Marketing Automation Platform | Pure360

Lifecycle Automation

Give your customers a reason to engage with your marketing

Timely, relevant, personalised.

Deliver the right message at the right time for every customer.

BlueBay Travel

Your business is unique. Your customer lifecycle should be too.

Here’s how we’ll work with you.

01

We build it

We start by understanding what makes your business unique and why your customers buy from you.

From there we work with you to design a lifecycle that’s entirely unique to your business.

02

We automate it

Your marketing needs to keep up with your customers. Automation makes that possible.

We implement triggers to automate marketing campaigns across your lifecycle. This lets you react to real-time customer behaviour, moments of intent and loss of engagement.

03

We personalise it

Automation is meaningless without relevancy.

We use real-time personalisation to ensure messages are not just timely, but also highly relevant to the individual.

04

We optimise it

We don’t just love you and leave you.

We work to drive continual improvements through A/B and multivariate testing and strategic guidance.

Ready to build the lifecycle you’ve been waiting for?

Acquire

An effective lifecycle is for naught without people to market to.

We can help you grow your marketing lists and nurture new subscribers towards conversion.

ACQUIRE

Lead generation

Implement targeted overlays that will deliver the right message at the right time to grow your marketing lists.

ACQUIRE

Nurturing

Use welcome campaigns to nurture new subscribers towards their first purchase.

Convert

Drive sales from website visitors who show high purchase intent or abandon shopping carts.

CONVERT

Browse abandonment

Turn window shoppers into buyers with retargeting emails when people leave your website.

CONVERT

Cart abandonment

69% of people abandon their cart. Cart abandonment retargeting reminds them what they’ve left behind and tempts them back to complete the purchase.

Grow

Grow customer lifetime value with automations that drive repeat purchases and build loyalty.

GROW

Cross-sell and upsell

Tempt your customers to buy again with personalised recommendations based on recent purchases.

GROW

Replenishment

Ensure your customers never go without their favourite products. Deliver timely emails based on the lifespan of each product.

GROW

Loyalty programs

Let frequent buyers know about your loyalty programs. Whether it’s reward points, refer a friend or VIP memberships.

Retain

React early to stop lapsed customers from slipping away.

RETAIN

Renewal

Secure continued business with staggered campaigns that encourage people to renew subscriptions and services.

RETAIN

Re-engagement

Retarget lapsed customers who haven’t purchased in a while or when they stop engaging your email marketing.

Ready to drive more revenue with lifecycle automation?

Customisable triggers

You determine what works best for your business based on how your customers behave.

Real-time behavioural tracking

We analyse website behaviour, purchase behaviour and email engagement to understand where each customer sits in your lifecycle.

A/B and multivariate testing

Set up tests with just a few clicks. Track your results in real-time and see which variant is making you more money.

Speedy onboarding

Our managed onboarding service will get you up to speed and driving value from day one.

Drag-and-drop simplicity

Create beautiful lifecycle emails with ease using our drag-and-drop editor.

eCommerce integrations

We integrate with every major eCommerce platform.

Explore our full list of integrations

Customers have rated us 4.5 stars out of 5 on G2 Crowd

“Pure360 is helping us move visitors more smoothly through the sales funnel, increase conversions, and improve customer retention.”

AARON FIELD, HEAD OF DIGITAL, LUKE 1977

Ready to drive more revenue with lifecycle automations?

See how our technology will transform how your customers shop.

Complete the form to schedule a hassle-free demo.

Got a question? Need more information about our products or pricing?

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