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B2C Marketing Automation
Give your customers a reason to engage with your marketing. Timely, relevant, personalised.
Deliver the right message at the right time for every customer.
Your business is unique. Your customer life-cycle should be too. Here’s how we’ll work with you.
Workflows
A journey builder built for you
Save precious time, improve results and reach your customers at the right time, with the right message. The Spotler journey builder tool enables marketers to visually build and automate campaigns allowing saved time to be spent on strategy. With our pre-built, out-of-the-box, journey templates it has never been easier for small teams to automate their customer life cycles.
Personalisation
Make your messages relevant to every reader
Automation is meaningless without relevancy. We use real-time personalisation to ensure messages are not just timely, but also highly relevant to the individual.
A/B Testing
Together we optimise
We don’t just love you and leave you. We work to drive continual improvements through A/B and multivariate testing and strategic guidance.
Popups
Make sure your key messages get seen
Implement targeted overlays that will deliver the right message at the right time to grow your marketing lists.
Prebuilt Campaigns
Use the full power of the platform from Day 1
Want to start from scratch? We have out-of-the-box campaigns ready and waiting for you to use
Welcome Automation
Don’t leave it for days… say hello straight away when you get a new subscriber.
Abandoned Cart
Give your customers a nudge about the stuff they left in their shopping cart.
First-time purchase
Make sure you say ‘thank you’ when a customer makes their first purchase.
After-sale follow-up
After someone buys something, recommend relevant products or get feedback and reviews.
It’s your Birthday
So let’s party! Provide exclusive offers and say happy birthday.
Retargeting emails
Remind visitors about the stuff they saw on your site and encourage them to purchase.
Conversion reporting
Stats show that email ROI is over 4000%, so we have made sure that the conversion rate is visible in the reporting of the email campaign. This way you can see how many people clicked through from the mailing have placed an order, and what the mailing has yielded in total. This allows you to champion the value of the marketing automation, and email in particular, within your organisation and its value becomes even more transparent.
More Customers…
… because with Spotler eCommerce you can easily build up your database of (potential) customers using sign up forms and popups. You can then drive them back to your eCommerce website with targeted and personalised email campaigns about new products, offers and promotions.
More Conversions…
… because of the integration between Spotler and platforms like Magento and Shopify, you’ll get insights into opens, clicks, characteristics, interests and shopping / purchase behaviour. Segmentation becomes easy and you can make personal offers to each shopper, increasing the chance of conversions.
More Revenue…
… ultimately, there is no communication channel as personal and direct as email. By using email marketing you will generate more traffic which leads to more conversions and a higher retention. In the end that leads to more sales and revenue from your online store.
The most essential eCommerce platform you’ve ever worked with!
Automation
Get the most out of every engagement with personalised messages.
With Spotler you can:
- build automation programs in minutes
- send behaviour-triggered communications based on the customer journey
- delight customers with relevant and tailored offerings; i.e. abandoned cart messages, birthday wishes and seasonal campaigns.
Get customers engaged with your emails using compelling promotions and rich content.
With our platform you can:
- create stunning emails in minutes while ensuring every email is optimised for mobile devices.
- save time and effort by automating your email program
- get personal with tailored product recommendations within your emails
Audiences
Get all you need to know about your customers, in one place, with one single view, by syncing your online and offline data.
With the audience builder you can:
- start to capture and store marketing preference data and consent types
- use data points to send out dynamic content
- use past purchase data and web insight to add some context and relevance to your communications
Personalisation
Use personalisation and dynamic content to help your engagement skyrocket.
take advantage of:
- including dynamic content in email to increase relevancy
- drive unique engagements that compel customers to act
- add personalised product recommendations based on past purchases
- populate emails with abandoned cart or browse items