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Email Marketing Benchmarking Test

How strong is your email game?

Take the Email Bench Test to find out how you stack up against UK industry benchmarks and get recommendations on how to take your results to the next level.

Take the Bench Test

Choose an industry to compare results with

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Your email stats

Enter your average results across all emails including welcome, lifestyle etc. All fields are required.

%
of emails delivered
%
of emails delivered
%
of emails opened
Continue

About you

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Something went wrong and we can't show your results.
Please make sure you are using a business email domain.

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*These will be compared to industry averages across all email campaign types from the period 1 Jan 2019 - 31 Dec 2019

Your Bench Test Results

See how you stack up compared to UK DMA Benchmarks in your industry

Better shape up

On track

Record breaker

Open rate

You
DMA
benchmark

Better shape up

On track

Record breaker

Click rate

You
DMA
benchmark

Better shape up

On track

Record breaker

Click-to-open rate

You
DMA
benchmark

You’re catching up! Try these powerful tips to hit the mark

You’re on track! But there’s always room for improvement right?!

Wow, you’re the bomb! But there’s always room for improvement right?!

Open rate

It’s not just about the subject line!

  • Get into the inbox and be seen by acing deliverability
  • Don’t forget to re-send to non opens and boost results
  • Use the preview text to tempt recipients into opening
  • Get into the inbox and be seen by acing deliverability
  • Implement a powerful welcome/nurture campaign at sign-up
  • Create a subject line testing plan to find what works

Click rate

Improve clicks to boost ROI

  • Business aligned objectives will keep you focussed on the right content
  • Personalise – through segmentation or automation
  • K.I.S.S. – Guide the reader with clear and uncluttered Calls to Action
  • Business aligned objectives will keep you focussed on the right content
  • Create campaigns that delight throughout the customer lifecycle
  • Use psychology to guide the right tactics to use by industry

Click-to-open rate

It’s what’s inside that counts

  • Test different elements within the email to make incremental gains
  • Be a useful and helpful business to increase engagement
  • Dare to be different. Creativity and innovation will power success
  • Analyse your customer base to deliver actionable insights
  • Dare to be different. Creativity and innovation will power success
  • Use behavioural triggered campaigns to accelerate results
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