The last important factor is what Pure360 does for you. Our entire business depends on the successful delivery of large volumes of email. We have built a system that complies with the requirements of ISP best practice guidelines, giving you an extremely reliable platform for your email campaigns.
Your email will be authenticated with both DKIM and SPF technology. These tell the ISP that your mail has not been forged and is being sent from a verified source – Pure360. Compliance with DKIM and SPF positively marks your email in comparison to the spam that ISPs get from unauthenticated senders.
Depending on the amount of email that you send, Pure360 will make sure that your IP address setup is a perfect match for your sending pattern and volumes. As IP addresses are the main way that ISPs assign sending reputation, management of IP usage is important. Large volume email senders will have the benefit of sole responsibility over their own reputation by having a dedicated IP setup.