The Rivervale team improved their email marketing results by 40% with Pure360
Data Health Checks
Keeping your email lists in good order and good health is essential to a successful digital marketing strategy
Keeping your lists healthy: The importance of data health checks
When you start using our digital marketing suite we’ll run a data health check on your email lists to ensure that you’ll get maximum results from your campaigns with us. A poorly kept list can attribute to poorly performing email and digital campaigns.
It is best practice to keep on top of your email lists. A well kept list will ensure that incorrect email addresses, bounces, and opt outs are at a minimum, which will only help to improve your open and click through rates, and overall engagement.
If you’ve obtained your subscribers’ email addresses by way of permission marketing (they have ‘opted in’ and agreed to receive communications from you) then you should have no issues. However, if you have bought your data then you may run into some problems.
If you do purchase a list, ensure the broker can provide details of when and how the individual gave permission for their data to be used by a third party. Otherwise, Pure360 and many other ESPs will not let you use those lists to send campaigns. We do this because
Our account management and support teams can advise you further on this, and we highly recommend that you do this before sending your first campaign with Pure360. It’s worth ensuring that you get everything set up properly at the start, this way you avoid any nasty surprises or issues further down the line.
There is plenty of information out there about deliverability, and it is something we have covered on our blog and our Customer Support Site. A good place to start is our Complete Guide to Email Deliverability, and our look at Return Path’s Deliverability Benchmark Report from last year.
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