The Rivervale team improved their email marketing results by 40% with Pure360
A “cookie” is a small text file that is placed on a user’s computer hard drive by a website. There are several types of cookie and the most common are often referred to as ‘session’ cookies. These are used to keep track of information needed by a user as they travel from page to page within a website. These cookies have a short lifetime and expire within a few minutes of the user leaving the site.
Pure360 cookies do not store any personal information (encrypted or otherwise) they are simply a numeric identifier that allow us to recognise repeat visitors.
Pure360 uses benign cookies to tell where to find details that can be used to pre-fill parts of online forms and to personalise future communications so they are relevant.
Internet browsers normally accept cookies by default; however, it is possible to set a browser to reject cookies. If this is done it is important not to exclude the benign and useful session cookies. Choose an option that rejects all third-party cookies.
Pure360 may use this information together with publically available business information to contact such organisations with further information about its products and services.
Third Party cookies
In order for us to effectively measure and report on website activity, Pure360 uses Google Analytics, Adwords & Optimizer. More info on Google cookies can be found at:
We also track if inbound telephone calls have come from a marketing lead source using AdInsight. You can opt out of tracking by AdInsight by setting the DoNotTrack feature in your browser (most of the latest browsers are supported).
Get insights to your inbox.
Sign up to the Pure360 newsletter