BLOG Help! My subscribers click my emails but don’t take action We’ve all been there. Putting time, effort, and resource into crafting email campaigns, series, and newsletters that you’re proud of.... Read more
BLOG 7 reasons why email marketing is essential in a COVID world Amongst all the confusion and uncertainty of 2020, businesses have desperately been trying to keep afloat. Navigating Covid-19 as successfully... Read more
BLOG The ultimate checklist to a successful email marketing automation strategy Amid COVID-19 many brands have switched off their email automations entirely, some have just left their old automations to run... Read more
BLOG 3 persona based re-engagement journeys to win back customers According to Marketing Sherpa marketers loose over 25% of their active email marketing database every year. Essentially, if no action... Read more
BLOG Staying Alive. 3 agile Arts & Culture brands all marketers can learn from The short term outlook for the Performing Arts and Culture world is sadly potentially bleak. With many institutions having to... Read more
BLOG 5 Email trends identified amid COVID-19 Due to the unprecedented nature of the coronavirus pandemic, marketers had to base their reaction on gut or senior leadership... Read more
BLOG UK Consumers say brands should be sending more COVID-19 related emails However, the view is heavily polarised by geography, age and gender as represented in the infographic. Many brands have dialled... Read more
BLOG 5 reasons why marketing automation is critical to COVID-19 recovery planning As much as being focused on how to communicate during a crisis is paramount, it is also essential for businesses... Read more