BLOG Rivervale improve email marketing results by 40% with the help of Pure360 consultancy services and technology Read more
BLOG Ultimate Guide to eCommerce Email Segmentation Savvy marketers know a one-sizes-fits-all approach to eCommerce just doesn’t cut the mustard. Because not all customers are the same. Every... Read more
BLOG What is a Single Customer View and What are the Benefits? Few marketers would dispute the theory that targeting specific segments with personalised marketing is effective. Engagement goes up. And—ultimately—so do... Read more