International Women’s Day: Pure360 Celebrate Women in Email Published March 8, 2018 International Women’s Day is not only a day to celebrate the achievements of women all around the world but it’s also a time to reflect on decades of struggle for gender equality. This year is particularly significant as it marks 100 years since the Suffragettes started to see their hard work, sacrifice and tenacity make a political impact – the first women got the vote. And whilst this didn’t mean all women at first, it was enough to set the wheels of equality in motion. Of course, there are still areas today where we need to address the issue of gender equality – or the lack thereof. For example, within the UK’s email marketing industry only 38% of professionals are women. And there are even less throughout the rest of Europe at under 28%. Whilst the industry still appears to be male dominated, we want to take today as an opportunity to shine a light on women in email. We want to celebrate the work they do – not only because it is outstanding but it is also industry leading. And we wouldn’t be where we are today without them. Our women in email champions: Kath Pay CEO & Founder Holistic Email Marketing @kathpay Kath lives and breathes email marketing. With over 18 years of email marketing experience and 10 years on the UK DMA Email Marketing Council, she is regarded as an industry thought leader. Kath is recognised as one of the UK’s leading Email Marketers and heads up training for Econsultancy on Email Marketing. Email marketing just wouldn’t be what it is today without Kath. She has inspired many women within the global email community through her innovation and leadership skills, especially within such a male dominated industry. Victoria Peppiatt Co-founder & COO Phrasee @vicpeppiatt In 2015 award winning Victoria became Co-founder and COO at Phrasee, a London based AI startup agency. Their software uses artificial intelligence to generate effective email subject lines and their client portfolio now boasts some of the world’s biggest brands. Victoria’s contribution to the landscape of female entrepreneurs has been outstanding. Just a few months after giving birth to her second baby, she launched Phrasee – displaying confidence, tenacity and showing that life as a female can bring all sorts of variation and doesn’t have to prevent you from doing whatever you want to. Komal Helyer Marketing Director Pure360 @komal_helyer Over the last 17 years, Komal has successfully implemented marketing strategies for many companies including; HSBC, Carphone Warehouse and First Direct (to name just a few). Her work and growth of valuable partnerships has also contributed to the success of the companies she’s worked for. She helps lead the way with digital marketing best practice by sitting on the UK DMA Email Council and working closely with other industry leaders. She also created the Email Marketing Maturity Model, an industry-leading framework used by marketers to benchmark their email marketing strategy and to improve their results. We’re chuffed to bits to have an industry thought leader as our very own Marketing Director here at Pure360. Not only is she incredibly knowledgeable but her passion and enthusiasm make her a great collaborator. This is why you’ll find her contributing to important industry white papers, articles and blog posts and will see her sharing her experience via webinars and at international events. Jenna Tiffany Founder & Strategy Director Let’s Talk Strategy @jennatiffany Jenna has many strings to her email marketing bow. She’s implemented digital marketing strategies for companies in travel, finance and retail, and has worked with brands such as Shell, Hilton Worldwide and Co-op. She now heads up her own digital strategy consultancy in London. Jenna has and continues to work with industry bodies and organisations including CIM, the IDM and is also a member of the DMA Email Council. Last year she spoke at over 30 marketing events in both the UK and across Europe, sharing her knowledge about digital marketing strategy. We love Jenna’s passion to help drive the future landscape of the industry Sara Watts Director and Owner DMRi @SaraJaneWatts Sara is a leading brain in technology and data marketing. She heads up her team at DMRi where they consult on direct marketing solutions for their clients. She is also the founder of The Data Platform – a company that uses technology to grow their clients customer base through CPO marketing. Sara joined the DMA North Council in 2015 and became deputy chair in 2017. We admire the work that Sara has contributed at the DMA and the email data industry on the whole. She has led her business to success whilst also bringing up a family. Natalie Rockall Founder and Director Eleven11 Digital @natrock Natalie has over 14 years’ experience in CRM and email marketing where she has worked across multiple industry sectors including travel, utilities and retail. She has worked for leading brands such as MORE Th>N Insurance, EDF Energy and The Body Shop. She now heads up her own email marketing consultancy in Hove and also works with entrepreneurs and small business owners, educating them on all things email marketing. She also provides email marketing training courses and in-house projects for Econsultancy. Along with some of our other female experts, Natalie is also an active member of the DMA Email Council. We love Natale’s deep desire to educate and train marketers to get the most out of email. Kate Barratt Owner and Director eFocus Marketing @eFocus_marketin Kate has over 12 years’ experience in email marketing and has worked with brands such as Nissan, Maks & Spencer, BT and adidas, to name just a few. She is currently the owner and director of a specialist email marketing agency eFocus Marketing and is also an email tutor at the IDM. She has been an elected member of the DMA Email Council for 3 years and enjoys sharing her knowledge and email best practice via blogs, podcasts and events. We are really excited about her upcoming book: ‘E-telligence. Email marketing isn’t dead, the way you’re using it is’. Beata Lintz Email Marketing Consultant @BeataLinz Beata is a senior digital and email marketer with over 12 years of experience both brand and consultancy side. Before becoming a freelance consultant she worked for NIKE EMEA for 10 years, working her way up from Personal Assistant of GM E-Commerce to Senior Digital Brand Manager WE. She made a significant impact on the growth and development of their email channel and worked on cross channel campaigns whilst improving the consumer journey. We love that Beata speaks a numerous events industry events across Europe, leading the discussion on email best practice. Catherine Loftus Senior Marketing Manager Trusted Housesitters @catcolivia Catherine has been in the industry for seven years and specialises in CRM and email marketing strategy within her current role at Trusted Housesitters. She recently spoke at the DMA’s Marketer Email Tracker sharing her expertise and learnings from her current positions and has also shared her best practice tips as part of Econsultancy’s Email Best Practice Guide. We love her contribution to the email industry and always look forward to hearing her speak. Rachel Whitter Email Channel Manager RSPB Rachel works for one of the UK’s largest charities. Over the last three years she has evolved their email marketing strategy and approach, incorporating personalisation to drive member retention and acquisition. During her career she’s also worked as a freelance marketing consultant and has also sat on the judging panel for the Best Use of Email for the DMA Awards. She is also a member of the DMA Email Council. We are always excited to hear how she drives business success with email marketing. Jo Crawford Senior Email and CRM Manager Mr Porter @jocrawford22 Jo has 10 years’ experience in marketing, working in digital marketing and specialising in email marketing and CRM management. During her career she’s worked for big brands such as AXA and Secret Escapes before making her way to Mr Porter. We love her hands on experience and her immense knowledge of what makes email work! Becs Rivett-Kemm Email Marketing Consultant Rivett-Kemm Consulting @becskr Becs has over 8 years’ experience of specialising in email marketing. She has created emails for some of the world’s most popular brands. Her brand side knowledge is now being put to great use at her independent consultancy. If you are looking to build a template or need help with your email marketing automations – Becs is the one! We love her passion for the industry and her love of food!