BLOG 5 Elements in your Email Marketing Strategy you shouldn’t fail to test We know. Testing isn’t the most exciting stage of an email marketing strategy. But it is essential, nonetheless. Email testing... Read more
BLOG What is conversion rate optimisation for email marketing? Boosting opens, clicks, traffic, and page views is all well and good. But what about converting these metrics into actual... Read more
BLOG Why Pure360’s customer open rates are almost 30% above UK benchmark According to the DMA Email Benchmarking report 2020, the average open rate benchmark is 20% for B2C and 21% for... Read more
BLOG ASGARDIANS – The Ultimate Email Marketing Testing Framework As marketers, we know that to meet our objectives we must continuously test and optimise strategies and tactics. Despite this,... Read more
BLOG 3 personalised basket abandoned triggered email marketing journeys. Deconstructed. A one size fits all basket abandonment campaign won’t deliver the impact that multiple personalised campaigns will. To a time... Read more
BLOG How to improve your email production process Planning, creating and sending email marketing can be a frustrating experience. The brief gets changed, there are numerous revisions and... Read more
BLOG How do you measure email success when you can’t see the sale? A guide for retailers facing the challenges of multi-channel marketing For many retailers the return on investment of email has... Read more
BLOG An eye for email: how eye tracking helps your email marketing Eye tracking software and heat maps have the ability to take a lot of guesswork out of conversion rate optimisation... Read more
BLOG Power up your A/B testing for even better campaigns A/B testing is a wonderful thing. It allows you to see how different subject lines, CTA buttons, content and delivery... Read more
BLOG 10 email marketing mistakes you have no excuse committing There are some email marketing mistakes you really cannot afford to be making if you want your message to engage... Read more