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16 Female Email Marketing Trailblazers!

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16 trailblazing female email marketers speak up for International Women’s Day 2022

Imagine a gender equal world. A world free of bias, stereotypes and discrimination. This is the mission of the International...

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Replenishment Email Campaigns

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5 Useful Replenishment Email Marketing Examples

Replenishment email marketing automations are a powerful way to increase revenues for your eCommerce business. They’re the useful campaigns reminding...

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Mothers Day Email Marketing

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Mother’s Day Email Marketing Campaigns and Best Practices for 2022

Mother’s Day is on the horizon, and our inboxes are already starting to fill up with celebrations and communications from...

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10 email marketing newsletter sign up forms we’re loving!

Email marketing has come a long way in recent years. Gone are the days of the standard one-size-fits-all campaigns. Instead,...

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5 persuasion techniques to supercharge your email campaigns

You’ve done everything right. Crafted an irresistible subject line, featured a stunning banner image, and penned some seriously snappy copy....

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zero party data_2022

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What is zero party data?

Data has been a hot topic for marketers in recent years. GDPR, privacy, data and ad tracking are all topics...

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5 last minute ecommerce campaigns to increase revenue

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5 last-minute eCommerce campaigns to increase revenue before the end of the year

Christmas is coming, and we’re sure any eCommerce brand out there is busy implementing their well thought out email campaigns....

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7 ways to make email marketing more interactive

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7 ways to make emails more interactive

It is estimated that roughly 306.5 billion emails were sent every day (yes, every day) in 2020. A figure that...

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4 benefits of email marketing branding

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4 benefits of email marketing branding

According to the DMA Consumer Email Tracker, 68% consumers say that brand recognition is an extremely important factor in determining...

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What is Marketing Mix

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What is Marketing Mix?

Before we jump into answering the question “What is Marketing Mix?” it’s important we understand the goal of this approach,...

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How email marketing can rebuild trust for travel brands

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How travel brands can rebuild trust with email marketing

Times are hard for the travel industry. Not only did the industry lose a staggering $935 billion in the first...

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What connected cars mean for ecommerce

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Will connected cars be the next big thing for commerce?

In 2020 there were 30 million connected cars sold globally. Which equates to 41% of new car sales, worldwide. And...

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10 email marketing campaigns that increase customer loyalty

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10 email marketing campaigns that increase customer loyalty

Everyone loves growing their customer base. With new customers comes new opportunities, new engagement, and new sales. However, it costs...

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6 wellness brands that are smashing email marketing personalisation

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6 wellness brands that are smashing email marketing personalisation

The wellness industry is well and truly booming. In fact, consumers are spending more on wellness than ever. The industry...

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What is responsible marketing for email marketers

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What is responsible marketing for email marketers?

Responsible marketing can mean different things to different people. A simple Google search will show up a variety of topics...

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