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6 reasons curiosity is essential for every marketer

Curiosity may have killed the cat (or so they say). But it can actually be beneficial for marketers. In fact,...

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10 tips to a successful Black Friday 2021

If you’re a retail brand that hasn’t started planning for Black Friday, then what are you waiting for? Black Friday...

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5 Dynamic Content_Personalisation_21

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5 Dynamic Content tactics that allow marketers to execute personalisation

Personalisation can be more than simply using a first name in an email. What if we told you that you...

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10 Marketing Books to Read in 2021

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Back to school. 10 books email marketers should read to get ahead

There is so much information for marketers to consume today. Blogs, guides, webinars, reports, talks and presentations. The options for...

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Reduce Friction in the Buying Process

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7 ways personalisation reduces friction in the buying process

We are a nation of consumers. In fact, in 2021 retail spending increased by 24% compared to 2019. But that...

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How to be better than the competition

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How to be better at email marketing than your competitors

At Pure360, it pains us to see that in 2021 the inbox is still full of some frankly really bad...

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10 email campaigns were loving from 2021 so far

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A look back: 10 emails from 2021 that we’re loving and why

Every year is packed full of opportunities for marketers to get in touch with their audience. And 2021 is no...

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Tips on what to do when you've sent that dreaded broken email

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It’s OK you’re only human. What to do when you’ve sent that dreaded broken email!

Whether you’re an email novice or a pro, we’ve all been there. Just after hitting send you, or even worse,...

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Why every eCommerce business must invest in email marketing retargeting

If you’ve not heard of retargeting, chances are you have experienced it. Maybe there’s a specific product that you’ve had...

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Intelligent Time Sending Email Marketing

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What is Intelligent Time Sending for email marketing?

What is the best time to send an email? It’s one of the most common questions we get asked. And...

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Email Marketing - How to get your subscribers to take action post click

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Help! My subscribers click my emails but don’t take action

We’ve all been there. Putting time, effort, and resource into crafting email campaigns, series, and newsletters that you’re proud of....

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5 ways your email marketing campaigns are not just for selling

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5 ways your email marketing campaigns aren’t just about selling!

It’s 2021. And consumers are becoming increasingly savvy to sales tactics. They are craving experiences, connections, and a meaningful relationship...

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The Cocktail Party Effect and Personalisation

We’ve all experienced those busy events. Loud parties, bustling restaurants, crowded gigs. Have you ever noticed that despite the music,...

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The C Word. 5 things you should be doing now to prepare for the festive season

This time last year we talked about “Christmas Creep”. The concept where retailers are ‘sneaking’ Christmas onto their shelves and...

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5 ways email marketing supports the discovery phase in the customer lifecycle

The discovery stage of the customer lifecycle is one of the most important. It’s an opportunity for brands to set...

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