BLOG 6 reasons curiosity is essential for every marketer Curiosity may have killed the cat (or so they say). But it can actually be beneficial for marketers. In fact,... Read more
BLOG 10 tips to a successful Black Friday 2021 If you’re a retail brand that hasn’t started planning for Black Friday, then what are you waiting for? Black Friday... Read more
BLOG 5 Dynamic Content tactics that allow marketers to execute personalisation Personalisation can be more than simply using a first name in an email. What if we told you that you... Read more
BLOG Back to school. 10 books email marketers should read to get ahead There is so much information for marketers to consume today. Blogs, guides, webinars, reports, talks and presentations. The options for... Read more
BLOG 7 ways personalisation reduces friction in the buying process We are a nation of consumers. In fact, in 2021 retail spending increased by 24% compared to 2019. But that... Read more
BLOG How to be better at email marketing than your competitors At Pure360, it pains us to see that in 2021 the inbox is still full of some frankly really bad... Read more
BLOG A look back: 10 emails from 2021 that we’re loving and why Every year is packed full of opportunities for marketers to get in touch with their audience. And 2021 is no... Read more
BLOG It’s OK you’re only human. What to do when you’ve sent that dreaded broken email! Whether you’re an email novice or a pro, we’ve all been there. Just after hitting send you, or even worse,... Read more
BLOG Why every eCommerce business must invest in email marketing retargeting If you’ve not heard of retargeting, chances are you have experienced it. Maybe there’s a specific product that you’ve had... Read more
BLOG What is Intelligent Time Sending for email marketing? What is the best time to send an email? It’s one of the most common questions we get asked. And... Read more
BLOG Help! My subscribers click my emails but don’t take action We’ve all been there. Putting time, effort, and resource into crafting email campaigns, series, and newsletters that you’re proud of.... Read more
BLOG 5 ways your email marketing campaigns aren’t just about selling! It’s 2021. And consumers are becoming increasingly savvy to sales tactics. They are craving experiences, connections, and a meaningful relationship... Read more
BLOG The Cocktail Party Effect and Personalisation We’ve all experienced those busy events. Loud parties, bustling restaurants, crowded gigs. Have you ever noticed that despite the music,... Read more
BLOG The C Word. 5 things you should be doing now to prepare for the festive season This time last year we talked about “Christmas Creep”. The concept where retailers are ‘sneaking’ Christmas onto their shelves and... Read more
BLOG 5 ways email marketing supports the discovery phase in the customer lifecycle The discovery stage of the customer lifecycle is one of the most important. It’s an opportunity for brands to set... Read more