BLOG How to increase first time purchases with dynamic content Your email marketing platform gives you the ability to send dynamic content. But you can’t quite figure out where to... Read more
BLOG The State of eCommerce 2021. 6 months in. The eCommerce industry is only just settling into the ‘new normal’. But what does that mean? Consumer shopping habits have... Read more
BLOG Welcome Back. How restaurants can use email to improve the customer experience The moment that UK restaurants have been waiting for is finally here. Patrons no longer have to braze the drizzly... Read more
BLOG DTC Brands are nailing email marketing. Here’s why. The rise of the DTC (direct to consumer) industry has been one of the biggest retail shifts to occur over... Read more
BLOG 7 ways to reduce unsubscribers People will unsubscribe from your emails. Unfortunately, it’s just inevitable. But not all subscribers are created equal. This means not... Read more
BLOG Help! What should I do with my inactive subscribers? Are inactive subscribers bad? The traditional school of thought is that if your subscribers are inactive, you should remove them... Read more
BLOG What consumers do when they receive your email. Recent DMA Consumer Email Research has found that 19%-29% of recipients click on the link within an email. But this... Read more
BLOG 10 Black Friday emails we’re loving in 2020 Black Friday is almost here. With a week to go, brands are furiously fighting it out in the inbox to... Read more
BLOG How to nurture customers new to ecommerce While retail sales have struggled throughout lockdown and 2020. Many businesses will be relieved to know that online sales have... Read more
BLOG 21 ways to grow your customer base Fans. Impressions. Likes. Views. Follows. Yes, these metrics are all well and good. But these are all reliant on third... Read more
BLOG Surviving Lockdown. A marketers view. Everyone remembers that fateful broadcast on 23rd March 2020, when the PM announced that we were officially ‘locking down’. That... Read more
BLOG 7 Frightfully Spooky Halloween Email Marketing Campaigns To Inspire You It was expected that Brits will spend over £500m on Halloween this year. Will COVID-19 spook consumers into retreating to... Read more
BLOG What marketers can learn from the SAGE 9 step COVID-19 behavioural change plan It was March 2020, the impact of COVID-19 on the UK population was serious and before we knew we were... Read more
BLOG Marketing Heroes – A q&a with Katie Noonan We talk to Pure360 Customer Success Manager, Katie Noonan, about marketing amid COVID-19, her inspirations and a little George Michael!... Read more
BLOG 3 personalised basket abandoned triggered email marketing journeys. Deconstructed. A one size fits all basket abandonment campaign won’t deliver the impact that multiple personalised campaigns will. To a time... Read more