BLOG 16 trailblazing female email marketers speak up for International Women’s Day 2022 Imagine a gender equal world. A world free of bias, stereotypes and discrimination. This is the mission of the International... Read more
BLOG 5 Useful Replenishment Email Marketing Examples Replenishment email marketing automations are a powerful way to increase revenues for your eCommerce business. They’re the useful campaigns reminding... Read more
BLOG Mother’s Day Email Marketing Campaigns and Best Practices for 2022 Mother’s Day is on the horizon, and our inboxes are already starting to fill up with celebrations and communications from... Read more
BLOG 10 email marketing newsletter sign up forms we’re loving! Email marketing has come a long way in recent years. Gone are the days of the standard one-size-fits-all campaigns. Instead,... Read more
BLOG 5 persuasion techniques to supercharge your email campaigns You’ve done everything right. Crafted an irresistible subject line, featured a stunning banner image, and penned some seriously snappy copy.... Read more
BLOG What is zero party data? Data has been a hot topic for marketers in recent years. GDPR, privacy, data and ad tracking are all topics... Read more
BLOG 5 last-minute eCommerce campaigns to increase revenue before the end of the year Christmas is coming, and we’re sure any eCommerce brand out there is busy implementing their well thought out email campaigns.... Read more
BLOG 7 ways to make emails more interactive It is estimated that roughly 306.5 billion emails were sent every day (yes, every day) in 2020. A figure that... Read more
BLOG 4 benefits of email marketing branding According to the DMA Consumer Email Tracker, 68% consumers say that brand recognition is an extremely important factor in determining... Read more
BLOG What is Marketing Mix? Before we jump into answering the question “What is Marketing Mix?” it’s important we understand the goal of this approach,... Read more
BLOG How travel brands can rebuild trust with email marketing Times are hard for the travel industry. Not only did the industry lose a staggering $935 billion in the first... Read more
BLOG Will connected cars be the next big thing for commerce? In 2020 there were 30 million connected cars sold globally. Which equates to 41% of new car sales, worldwide. And... Read more
BLOG 10 email marketing campaigns that increase customer loyalty Everyone loves growing their customer base. With new customers comes new opportunities, new engagement, and new sales. However, it costs... Read more
BLOG 6 wellness brands that are smashing email marketing personalisation The wellness industry is well and truly booming. In fact, consumers are spending more on wellness than ever. The industry... Read more
BLOG What is responsible marketing for email marketers? Responsible marketing can mean different things to different people. A simple Google search will show up a variety of topics... Read more