BLOG 5 last-minute eCommerce campaigns to increase revenue before the end of the year Christmas is coming, and we’re sure any eCommerce brand out there is busy implementing their well thought out email campaigns.... Read more
BLOG 7 ways to make emails more interactive It is estimated that roughly 306.5 billion emails were sent every day (yes, every day) in 2020. A figure that... Read more
BLOG 4 benefits of email marketing branding According to the DMA Consumer Email Tracker, 68% consumers say that brand recognition is an extremely important factor in determining... Read more
BLOG What is Marketing Mix? Before we jump into answering the question “What is Marketing Mix?” it’s important we understand the goal of this approach,... Read more
BLOG How travel brands can rebuild trust with email marketing Times are hard for the travel industry. Not only did the industry lose a staggering $935 billion in the first... Read more
BLOG Will connected cars be the next big thing for commerce? In 2020 there were 30 million connected cars sold globally. Which equates to 41% of new car sales, worldwide. And... Read more
BLOG 10 email marketing campaigns that increase customer loyalty Everyone loves growing their customer base. With new customers comes new opportunities, new engagement, and new sales. However, it costs... Read more
BLOG 6 wellness brands that are smashing email marketing personalisation The wellness industry is well and truly booming. In fact, consumers are spending more on wellness than ever. The industry... Read more
BLOG What is responsible marketing for email marketers? Responsible marketing can mean different things to different people. A simple Google search will show up a variety of topics... Read more
BLOG How to increase customer retention with these nurture programmes So many brands put their energy into filling up the top of the funnel and attracting new customers. Yet, retaining... Read more
BLOG What is Behavioural Targeting? In this day and age, one-size-fits-all marketing no longer cuts it. Yet many businesses are still stuck with the ‘spray... Read more
BLOG 6 reasons curiosity is essential for every marketer Curiosity may have killed the cat (or so they say). But it can actually be beneficial for marketers. In fact,... Read more
BLOG 10 tips to a successful Black Friday 2021 If you’re a retail brand that hasn’t started planning for Black Friday, then what are you waiting for? Black Friday... Read more
BLOG 5 Dynamic Content tactics that allow marketers to execute personalisation Personalisation can be more than simply using a first name in an email. What if we told you that you... Read more
BLOG Back to school. 10 books email marketers should read to get ahead There is so much information for marketers to consume today. Blogs, guides, webinars, reports, talks and presentations. The options for... Read more