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5 last minute ecommerce campaigns to increase revenue

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5 last-minute eCommerce campaigns to increase revenue before the end of the year

Christmas is coming, and we’re sure any eCommerce brand out there is busy implementing their well thought out email campaigns....

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7 ways to make email marketing more interactive

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7 ways to make emails more interactive

It is estimated that roughly 306.5 billion emails were sent every day (yes, every day) in 2020. A figure that...

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4 benefits of email marketing branding

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4 benefits of email marketing branding

According to the DMA Consumer Email Tracker, 68% consumers say that brand recognition is an extremely important factor in determining...

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What is Marketing Mix

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What is Marketing Mix?

Before we jump into answering the question “What is Marketing Mix?” it’s important we understand the goal of this approach,...

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How email marketing can rebuild trust for travel brands

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How travel brands can rebuild trust with email marketing

Times are hard for the travel industry. Not only did the industry lose a staggering $935 billion in the first...

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What connected cars mean for ecommerce

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Will connected cars be the next big thing for commerce?

In 2020 there were 30 million connected cars sold globally. Which equates to 41% of new car sales, worldwide. And...

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10 email marketing campaigns that increase customer loyalty

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10 email marketing campaigns that increase customer loyalty

Everyone loves growing their customer base. With new customers comes new opportunities, new engagement, and new sales. However, it costs...

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6 wellness brands that are smashing email marketing personalisation

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6 wellness brands that are smashing email marketing personalisation

The wellness industry is well and truly booming. In fact, consumers are spending more on wellness than ever. The industry...

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What is responsible marketing for email marketers

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What is responsible marketing for email marketers?

Responsible marketing can mean different things to different people. A simple Google search will show up a variety of topics...

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How to retain with nurture campaigns

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How to increase customer retention with these nurture programmes

So many brands put their energy into filling up the top of the funnel and attracting new customers. Yet, retaining...

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What is Behavioural Targeting?

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What is Behavioural Targeting?

In this day and age, one-size-fits-all marketing no longer cuts it. Yet many businesses are still stuck with the ‘spray...

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6 reasons curiosity is essential for every marketer

Curiosity may have killed the cat (or so they say). But it can actually be beneficial for marketers. In fact,...

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10 tips to a successful Black Friday 2021

If you’re a retail brand that hasn’t started planning for Black Friday, then what are you waiting for? Black Friday...

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5 Dynamic Content_Personalisation_21

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5 Dynamic Content tactics that allow marketers to execute personalisation

Personalisation can be more than simply using a first name in an email. What if we told you that you...

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10 Marketing Books to Read in 2021

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Back to school. 10 books email marketers should read to get ahead

There is so much information for marketers to consume today. Blogs, guides, webinars, reports, talks and presentations. The options for...

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