BLOG 3 personalised basket abandoned triggered email marketing journeys. Deconstructed. A one size fits all basket abandonment campaign won’t deliver the impact that multiple personalised campaigns will. To a time... Read more
BLOG 9 brands using email to rebuild consumer trust post lock-down After over 3 months of lockdown many businesses are starting to re-open their doors to the public. With high percentage... Read more
BLOG UK Consumers say brands should be sending more COVID-19 related emails However, the view is heavily polarised by geography, age and gender as represented in the infographic. Many brands have dialled... Read more
BLOG Recovery Planning: 6 reasons you need to update your welcome campaign today The welcome email is the most engaged with, it generates over 60% open rates and can have the highest conversion... Read more
BLOG 13 Time Saving Tools Marketers Can Use for Free With many marketing teams on furlough or budgets slashed amid COVID-19 finding free tools is incredibly welcome! Working in marketing... Read more
BLOG Marketing Heroes: A q&a with Kath Pay It is with great pleasure that we find ourselves speaking with the godmother of email marketing, Kath Pay. Highly sought... Read more
BLOG Marketing Heroes: A q&a with Dela Quist This week we spoke to one of the UK’s founding members of the ‘Email Glitterati’, an original email geek and... Read more
BLOG Marketing Heroes: A q&a with Philip Storey We were really pleased to chat with Philip Storey who is a seasoned marketing professional working with many leading global... Read more
BLOG A call to arms for marketers during Coronavirus Your business needs you! A recent survey of marketers by eConsultancy highlighted that marketers are currently in shock, many of which... Read more