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How to increase first time purchases with dynamic content

Your email marketing platform gives you the ability to send dynamic content. But you can’t quite figure out where to...

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The State of eCommerce 2021. 6 months in.

The eCommerce industry is only just settling into the ‘new normal’. But what does that mean? Consumer shopping habits have...

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Welcome Back. How restaurants can use email to improve the customer experience

The moment that UK restaurants have been waiting for is finally here. Patrons no longer have to braze the drizzly...

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DTC Brands are nailing email marketing. Here’s why.

The rise of the DTC (direct to consumer) industry has been one of the biggest retail shifts to occur over...

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7 ways to reduce unsubscribers

People will unsubscribe from your emails. Unfortunately, it’s just inevitable. But not all subscribers are created equal. This means not...

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Help! What should I do with my inactive subscribers?

Are inactive subscribers bad?  The traditional school of thought is that if your subscribers are inactive, you should remove them...

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What consumers do when they receive your email.

Recent DMA Consumer Email Research has found that 19%-29% of recipients click on the link within an email. But this...

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10 Black Friday emails we’re loving in 2020

Black Friday is almost here. With a week to go, brands are furiously fighting it out in the inbox to...

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How to nurture customers new to ecommerce

While retail sales have struggled throughout lockdown and 2020. Many businesses will be relieved to know that online sales have...

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21 ways to grow your customer base

Fans. Impressions. Likes. Views. Follows. Yes, these metrics are all well and good. But these are all reliant on third...

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Surviving Lockdown. A marketers view.

Everyone remembers that fateful broadcast on 23rd March 2020, when the PM announced that we were officially ‘locking down’.  That...

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7 Frightfully Spooky Halloween Email Marketing Campaigns To Inspire You

It was expected that Brits will spend over £500m on Halloween this year. Will COVID-19 spook consumers into retreating to...

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What marketers can learn from the SAGE 9 step COVID-19 behavioural change plan

It was March 2020, the impact of COVID-19 on the UK population was serious and before we knew we were...

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Marketing Heroes – A q&a with Katie Noonan

We talk to Pure360 Customer Success Manager, Katie Noonan, about marketing amid COVID-19, her inspirations and a little George Michael!...

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Pure360 Abandoned Basket Email Marketing Journeys

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3 personalised basket abandoned triggered email marketing journeys. Deconstructed.

A one size fits all basket abandonment campaign won’t deliver the impact that multiple personalised campaigns will. To a time...

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