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Optimise your landing page_22s

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5 ways to optimise your landing pages

We talk a lot about email at Pure360. But there is another ingredient that is essential to marketing and can...

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Reduce Friction in the Buying Process

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7 ways personalisation reduces friction in the buying process

We are a nation of consumers. In fact, in 2021 retail spending increased by 24% compared to 2019. But that...

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How to be better than the competition

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How to be better at email marketing than your competitors

At Pure360, it pains us to see that in 2021 the inbox is still full of some frankly really bad...

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Email Marketing - How to get your subscribers to take action post click

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Help! My subscribers click my emails but don’t take action

We’ve all been there. Putting time, effort, and resource into crafting email campaigns, series, and newsletters that you’re proud of....

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10 ways to reduce landing page bounce rates

What constitutes a ‘good’ bounce rate is pretty subjective. For some, a bounce rate of 70% may be fantastic. For...

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Best Practice Guide to Marketing Automation for Acquisition

Marketing automation is fast becoming the preferred way for brands to acquire new customers. In fact, investment in marketing automation...

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What is conversion rate optimisation for email marketing?

Boosting opens, clicks, traffic, and page views is all well and good. But what about converting these metrics into actual...

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6 best practice tips for landing pages

Landing pages are one of the most valuable marketing channels available to any business. Whether you are looking to grow...

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