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apple mail privacy protection

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The Essential Email Marketers Guide to Apple Mail Privacy Protection – Sept 2021

With IOS 15 starting to roll out on Monday 20th September we are going to see a number of impacts...

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6 reasons curiosity is essential for every marketer

Curiosity may have killed the cat (or so they say). But it can actually be beneficial for marketers. In fact,...

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10 tips to a successful Black Friday 2021

If you’re a retail brand that hasn’t started planning for Black Friday, then what are you waiting for? Black Friday...

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5 Dynamic Content_Personalisation_21

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5 Dynamic Content tactics that allow marketers to execute personalisation

Personalisation can be more than simply using a first name in an email. What if we told you that you...

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10 Marketing Books to Read in 2021

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Back to school. 10 books email marketers should read to get ahead

There is so much information for marketers to consume today. Blogs, guides, webinars, reports, talks and presentations. The options for...

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Reduce Friction in the Buying Process

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7 ways personalisation reduces friction in the buying process

We are a nation of consumers. In fact, in 2021 retail spending increased by 24% compared to 2019. But that...

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6 Email Marketing Service Provider Benefits

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6 Email Marketing Service Provider Benefits

We may be biased, but we strongly believe that email marketing is one of the most valuable channels available to...

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How to be better than the competition

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How to be better at email marketing than your competitors

At Pure360, it pains us to see that in 2021 the inbox is still full of some frankly really bad...

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10 email campaigns were loving from 2021 so far

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A look back: 10 emails from 2021 that we’re loving and why

Every year is packed full of opportunities for marketers to get in touch with their audience. And 2021 is no...

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Too much Choice Damages Conversion Rates

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Why too much choice is damaging your conversion rate

For many marketers, offering consumers as much choice as possible seems like a sensible strategy. After all, it increases the...

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Tips on what to do when you've sent that dreaded broken email

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It’s OK you’re only human. What to do when you’ve sent that dreaded broken email!

Whether you’re an email novice or a pro, we’ve all been there. Just after hitting send you, or even worse,...

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Back to School Email Marketing

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How to get an A grade at Back to School email marketing campaigns

We’re half way through the summer holidays… But just as parents have wrapped their heads around keeping their children and...

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Why every eCommerce business must invest in email marketing retargeting

If you’ve not heard of retargeting, chances are you have experienced it. Maybe there’s a specific product that you’ve had...

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Email Marketing Blog from Pure360

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How to warm your dedicated IP

Successful email marketing isn’t just about great email design, personalised messaging, and advanced automation techniques. Email marketing can also be...

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Millennials vs Generation Z Email Marketing

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Millennials vs Generation Z – How to succeed at generational marketing

Roughly ten years ago, marketers were feverishly researching how to market to millennials. This group of tech-savvy, well-educated, and diverse...

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