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How to increase first time purchases with dynamic content

Your email marketing platform gives you the ability to send dynamic content. But you can’t quite figure out where to...

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The State of eCommerce 2021. 6 months in.

The eCommerce industry is only just settling into the ‘new normal’. But what does that mean? Consumer shopping habits have...

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7 welcome campaigns from Hobby brands that ooze a community vibe

Over the past year, the UK hobby industry has been growing rapidly. And is expected to continue to grow annually...

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Welcome Back. How restaurants can use email to improve the customer experience

The moment that UK restaurants have been waiting for is finally here. Patrons no longer have to braze the drizzly...

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What is Geotargeting and how can it drive more sales online and in-store?

A consumer’s physical location can have a significant impact on the purchases they make. Both online and offline. Different locations...

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DTC Brands are nailing email marketing. Here’s why.

The rise of the DTC (direct to consumer) industry has been one of the biggest retail shifts to occur over...

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What is retargeting and why should you care?

Retargeting is an online marketing tactic that helps to re-engage with both potential purchasers and customers, based on their behaviour....

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Help! What should I do with my inactive subscribers?

Are inactive subscribers bad?  The traditional school of thought is that if your subscribers are inactive, you should remove them...

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What consumers do when they receive your email.

Recent DMA Consumer Email Research has found that 19%-29% of recipients click on the link within an email. But this...

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