BLOG How to increase first time purchases with dynamic content Your email marketing platform gives you the ability to send dynamic content. But you can’t quite figure out where to... Read more
BLOG The State of eCommerce 2021. 6 months in. The eCommerce industry is only just settling into the ‘new normal’. But what does that mean? Consumer shopping habits have... Read more
BLOG 7 welcome campaigns from Hobby brands that ooze a community vibe Over the past year, the UK hobby industry has been growing rapidly. And is expected to continue to grow annually... Read more
BLOG Welcome Back. How restaurants can use email to improve the customer experience The moment that UK restaurants have been waiting for is finally here. Patrons no longer have to braze the drizzly... Read more
BLOG What is Geotargeting and how can it drive more sales online and in-store? A consumer’s physical location can have a significant impact on the purchases they make. Both online and offline. Different locations... Read more
BLOG DTC Brands are nailing email marketing. Here’s why. The rise of the DTC (direct to consumer) industry has been one of the biggest retail shifts to occur over... Read more
BLOG What is retargeting and why should you care? Retargeting is an online marketing tactic that helps to re-engage with both potential purchasers and customers, based on their behaviour.... Read more
BLOG Help! What should I do with my inactive subscribers? Are inactive subscribers bad? The traditional school of thought is that if your subscribers are inactive, you should remove them... Read more
BLOG What consumers do when they receive your email. Recent DMA Consumer Email Research has found that 19%-29% of recipients click on the link within an email. But this... Read more