BLOG The Essential Email Marketers Guide to Apple Mail Privacy Protection – Sept 2021 With IOS 15 starting to roll out on Monday 20th September we are going to see a number of impacts... Read more
BLOG 6 reasons curiosity is essential for every marketer Curiosity may have killed the cat (or so they say). But it can actually be beneficial for marketers. In fact,... Read more
BLOG 10 tips to a successful Black Friday 2021 If you’re a retail brand that hasn’t started planning for Black Friday, then what are you waiting for? Black Friday... Read more
BLOG 5 Dynamic Content tactics that allow marketers to execute personalisation Personalisation can be more than simply using a first name in an email. What if we told you that you... Read more
BLOG Back to school. 10 books email marketers should read to get ahead There is so much information for marketers to consume today. Blogs, guides, webinars, reports, talks and presentations. The options for... Read more
BLOG 7 ways personalisation reduces friction in the buying process We are a nation of consumers. In fact, in 2021 retail spending increased by 24% compared to 2019. But that... Read more
BLOG 6 Email Marketing Service Provider Benefits We may be biased, but we strongly believe that email marketing is one of the most valuable channels available to... Read more
BLOG How to be better at email marketing than your competitors At Pure360, it pains us to see that in 2021 the inbox is still full of some frankly really bad... Read more
BLOG A look back: 10 emails from 2021 that we’re loving and why Every year is packed full of opportunities for marketers to get in touch with their audience. And 2021 is no... Read more
BLOG Why too much choice is damaging your conversion rate For many marketers, offering consumers as much choice as possible seems like a sensible strategy. After all, it increases the... Read more
BLOG It’s OK you’re only human. What to do when you’ve sent that dreaded broken email! Whether you’re an email novice or a pro, we’ve all been there. Just after hitting send you, or even worse,... Read more
BLOG How to get an A grade at Back to School email marketing campaigns We’re half way through the summer holidays… But just as parents have wrapped their heads around keeping their children and... Read more
BLOG Why every eCommerce business must invest in email marketing retargeting If you’ve not heard of retargeting, chances are you have experienced it. Maybe there’s a specific product that you’ve had... Read more
BLOG How to warm your dedicated IP Successful email marketing isn’t just about great email design, personalised messaging, and advanced automation techniques. Email marketing can also be... Read more
BLOG Millennials vs Generation Z – How to succeed at generational marketing Roughly ten years ago, marketers were feverishly researching how to market to millennials. This group of tech-savvy, well-educated, and diverse... Read more