BLOG Marketing Heroes: a q&a with Kenda Macdonald I’m so excited to have spoken with Kenda Macdonald, she’s a forensic psychology major, and the founder of Automation Ninjas.... Read more
BLOG The State of eCommerce 2021. 6 months in. The eCommerce industry is only just settling into the ‘new normal’. But what does that mean? Consumer shopping habits have... Read more
BLOG DTC Brands are nailing email marketing. Here’s why. The rise of the DTC (direct to consumer) industry has been one of the biggest retail shifts to occur over... Read more
BLOG 10 ways to reduce landing page bounce rates What constitutes a ‘good’ bounce rate is pretty subjective. For some, a bounce rate of 70% may be fantastic. For... Read more
BLOG 4 data led email marketing campaigns that boost the customer experience We probably don’t have to point out that customers are pretty important for any business. And so is keeping customers... Read more
BLOG 3 reasons you need to update your Marketing Automations now (and regularly) One of the most celebrated benefits of marketing automation is that you can ‘set it and forget it’. Leave them... Read more
BLOG 4 emails that all retailers should be sending in the run up to re-opening As we emerge out of another lockdown (hopefully the last) retailers are busy preparing for re-opening. However, just opening the... Read more
BLOG 9 Benefits of SMS Marketing in 2021 The pandemic has significantly boosted the uptake of SMS marketing. With a 20% growth reported as early as April 2020.... Read more
BLOG Pure360 announces 118% increase in new business revenues… …as it supports marketers through the first year of COVID-19 in 2020. Pure360, a leading AI Marketing Automation Platform and... Read more
BLOG Top 5 reasons why you need defined objectives in 2021 The start of a new year is often accompanied by renewed positivity, enthusiasm, and energy. Many begin hopefully looking ahead... Read more
BLOG 5 reasons why personalisation is essential when the country is in lockdown When the country is in crisis, a little personal touch goes a long way. In fact, 80% of consumers are... Read more
BLOG Top use cases for Marketing Automation in Education and Online Learning The world is moving online at an increasingly rapid rate. Businesses, schools, universities, and institutions are quickly adapting to challenges... Read more
BLOG 7 tactics UK marketers can learn from Singles Day, China 2020 If you’re looking for predictions in commerce, a good place to take note is China. And if China’s Singles Day... Read more
BLOG 4 RFM segments successful marketers are using to accelerate lifecycle automation results Sending behaviour triggered automated email campaigns has a huge array of benefits. In most cases a one size fits all... Read more
BLOG Best Practice Guide to Marketing Automation for Acquisition Marketing automation is fast becoming the preferred way for brands to acquire new customers. In fact, investment in marketing automation... Read more