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How to win back lost customers

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3 persona based re-engagement journeys to win back customers

According to Marketing Sherpa marketers loose over 25% of their active email marketing database every year. Essentially, if no action...

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9 brands using email to rebuild consumer trust post lock-down

After over 3 months of lockdown many businesses are starting to re-open their doors to the public. With high percentage...

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Staying Alive. 3 agile Arts & Culture brands all marketers can learn from

The short term outlook for the Performing Arts and Culture world is sadly potentially bleak. With many institutions having to...

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5 easy steps to applying the Go-Giver principles to your marketing

Bob Burg and John David Mann, leading authors of the Go-Giver books, describe the secret to success as not the...

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Upcoming Events in June 2020

We’re on the road again. Well actually, not so much the road but the information superhighway. From our home offices...

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Marketing Heroes – A q&a with Liz Brewer

As we continue the spotlight on our own marketing heroes I am thrilled to have interviewed our Lead Customer Success...

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5 Email trends identified amid COVID-19

Due to the unprecedented nature of the coronavirus pandemic, marketers had to base their reaction on gut or senior leadership...

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UK Consumers say brands should be sending more COVID-19 related emails

However, the view is heavily polarised by geography, age and gender as represented in the infographic. Many brands have dialled...

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Recovery Planning: 6 reasons you need to update your welcome campaign today

The welcome email is the most engaged with, it generates over 60% open rates and can have the highest conversion...

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Why every FMCG brand and retailer should implement these two useful email automations today

Whilst consumers are in the lucky position of being spoilt for choice in the retail and FMCG environment, the always...

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Recovery Planning: 7 steps to conducting a data audit

Having an in-depth understanding of what data you have in your business, where it is, how it is used and...

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13 Time Saving Tools Marketers Can Use for Free

With many marketing teams on furlough or budgets slashed amid COVID-19 finding free tools is incredibly welcome! Working in marketing...

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Marketing Heroes: A q&a with Kath Pay

It is with great pleasure that we find ourselves speaking with the godmother of email marketing, Kath Pay. Highly sought...

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Why Marketing Automation is crucial to COVID-19 recovery planning

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5 reasons why marketing automation is critical to COVID-19 recovery planning

As much as being focused on how to communicate during a crisis is paramount, it is also essential for businesses...

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Recovery planning: The changing consumer amid COVID-19 and into the future

How consumers shop is evolving.  Excess demand for products means consumers have no choice but to order from anywhere that...

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