BLOG Why product recommendations are essential for increasing eCommerce revenue With eCommerce becoming increasingly competitive. And inboxes becoming increasingly busy. Brands need to pull out all the stops to stand... Read more
BLOG 7 email marketing campaigns that increase customer loyalty It costs 5 times more to attract new customers than to nurture existing ones. So many brands get distracted only focusing on... Read more
BLOG 6 wellness brands that are smashing email marketing personalisation The wellness industry is well and truly booming. In fact, consumers are spending more on wellness than ever. The industry... Read more
BLOG How to increase customer retention with these nurture programmes So many brands put their energy into filling up the top of the funnel and attracting new customers. Yet, retaining... Read more
BLOG 6 reasons curiosity is essential for every marketer Curiosity may have killed the cat (or so they say). But it can actually be beneficial for marketers. In fact,... Read more
BLOG 10 tips to a successful Black Friday 2021 If you’re a retail brand that hasn’t started planning for Black Friday, then what are you waiting for? Black Friday... Read more
BLOG 5 Dynamic Content tactics that allow marketers to execute personalisation Personalisation can be more than simply using a first name in an email. What if we told you that you... Read more
BLOG 7 questions successful email marketers should ask about their data every day Data is key to any good email marketing campaign. It ensures that emails are sent to the right person, with... Read more
BLOG How to get an A grade at Back to School email marketing campaigns We’re half way through the summer holidays… But just as parents have wrapped their heads around keeping their children and... Read more
BLOG Millennials vs Generation Z – How to succeed at generational marketing Roughly ten years ago, marketers were feverishly researching how to market to millennials. This group of tech-savvy, well-educated, and diverse... Read more
BLOG Help! My subscribers click my emails but don’t take action We’ve all been there. Putting time, effort, and resource into crafting email campaigns, series, and newsletters that you’re proud of.... Read more
BLOG The Cocktail Party Effect and Personalisation We’ve all experienced those busy events. Loud parties, bustling restaurants, crowded gigs. Have you ever noticed that despite the music,... Read more
BLOG The C Word. 5 things you should be doing now to prepare for the festive season This time last year we talked about “Christmas Creep”. The concept where retailers are ‘sneaking’ Christmas onto their shelves and... Read more
BLOG 5 ways email marketing supports the discovery phase in the customer lifecycle The discovery stage of the customer lifecycle is one of the most important. It’s an opportunity for brands to set... Read more
BLOG Marketing Heroes: a q&a with Kenda Macdonald I’m so excited to have spoken with Kenda Macdonald, she’s a forensic psychology major, and the founder of Automation Ninjas.... Read more