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Top 5 reasons why you need defined objectives in 2021

The start of a new year is often accompanied by renewed positivity, enthusiasm, and energy. Many begin hopefully looking ahead...

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5 reasons why personalisation is essential when the country is in lockdown

When the country is in crisis, a little personal touch goes a long way. In fact, 80% of consumers are...

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Top use cases for Marketing Automation in Education and Online Learning

The world is moving online at an increasingly rapid rate. Businesses, schools, universities, and institutions are quickly adapting to challenges...

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7 tactics UK marketers can learn from Singles Day, China 2020

If you’re looking for predictions in commerce, a good place to take note is China. And if China’s Singles Day...

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4 RFM segments successful marketers are using to accelerate lifecycle automation results

Sending behaviour triggered automated email campaigns has a huge array of benefits. In most cases a one size fits all...

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Best Practice Guide to Marketing Automation for Acquisition

Marketing automation is fast becoming the preferred way for brands to acquire new customers. In fact, investment in marketing automation...

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21 ways to grow your customer base

Fans. Impressions. Likes. Views. Follows. Yes, these metrics are all well and good. But these are all reliant on third...

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Surviving Lockdown. A marketers view.

Everyone remembers that fateful broadcast on 23rd March 2020, when the PM announced that we were officially ‘locking down’.  That...

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7 reasons why email marketing is essential in a COVID world

Amongst all the confusion and uncertainty of 2020, businesses have desperately been trying to keep afloat. Navigating Covid-19 as successfully...

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How to build trust in email marketing

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5 ways to build trust through email marketing

At Pure360, we are advocates for the effectiveness of email marketing. We get that despite the growth in social media,...

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7 Frightfully Spooky Halloween Email Marketing Campaigns To Inspire You

It was expected that Brits will spend over £500m on Halloween this year. Will COVID-19 spook consumers into retreating to...

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What marketers can learn from the SAGE 9 step COVID-19 behavioural change plan

It was March 2020, the impact of COVID-19 on the UK population was serious and before we knew we were...

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Why Pure360’s customer open rates are almost 30% above UK benchmark

According to the DMA Email Benchmarking report 2020, the average open rate benchmark is 20% for B2C and 21% for...

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The ultimate checklist to a successful email marketing automation strategy

Amid COVID-19 many brands have switched off their email automations entirely, some have just left their old automations to run...

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40 Email Marketing Statistics to shape your marketing strategy in 2020

Whether you’re looking for data to back up why you should be investing more time and effort into your email...

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