BLOG Millennials vs Generation Z – How to succeed at generational marketing Roughly ten years ago, marketers were feverishly researching how to market to millennials. This group of tech-savvy, well-educated, and diverse... Read more
BLOG Help! My subscribers click my emails but don’t take action We’ve all been there. Putting time, effort, and resource into crafting email campaigns, series, and newsletters that you’re proud of.... Read more
BLOG The Cocktail Party Effect and Personalisation We’ve all experienced those busy events. Loud parties, bustling restaurants, crowded gigs. Have you ever noticed that despite the music,... Read more
BLOG The C Word. 5 things you should be doing now to prepare for the festive season This time last year we talked about “Christmas Creep”. The concept where retailers are ‘sneaking’ Christmas onto their shelves and... Read more
BLOG 5 ways email marketing supports the discovery phase in the customer lifecycle The discovery stage of the customer lifecycle is one of the most important. It’s an opportunity for brands to set... Read more
BLOG Marketing Heroes: a q&a with Kenda Macdonald I’m so excited to have spoken with Kenda Macdonald, she’s a forensic psychology major, and the founder of Automation Ninjas.... Read more
BLOG The State of eCommerce 2021. 6 months in. The eCommerce industry is only just settling into the ‘new normal’. But what does that mean? Consumer shopping habits have... Read more
BLOG DTC Brands are nailing email marketing. Here’s why. The rise of the DTC (direct to consumer) industry has been one of the biggest retail shifts to occur over... Read more
BLOG 10 ways to reduce landing page bounce rates What constitutes a ‘good’ bounce rate is pretty subjective. For some, a bounce rate of 70% may be fantastic. For... Read more
BLOG 4 data led email marketing campaigns that boost the customer experience We probably don’t have to point out that customers are pretty important for any business. And so is keeping customers... Read more
BLOG 3 reasons you need to update your Marketing Automations now (and regularly) One of the most celebrated benefits of marketing automation is that you can ‘set it and forget it’. Leave them... Read more
BLOG 4 emails that all retailers should be sending in the run up to re-opening As we emerge out of another lockdown (hopefully the last) retailers are busy preparing for re-opening. However, just opening the... Read more
BLOG 9 Benefits of SMS Marketing in 2021 The pandemic has significantly boosted the uptake of SMS marketing. With a 20% growth reported as early as April 2020.... Read more
BLOG Pure360 announces 118% increase in new business revenues… …as it supports marketers through the first year of COVID-19 in 2020. Pure360, a leading AI Marketing Automation Platform and... Read more
BLOG Top 5 reasons why you need defined objectives in 2021 The start of a new year is often accompanied by renewed positivity, enthusiasm, and energy. Many begin hopefully looking ahead... Read more