BLOG Best Practice Guide to Marketing Automation for Acquisition Marketing automation is fast becoming the preferred way for brands to acquire new customers. In fact, investment in marketing automation... Read more
BLOG 21 ways to grow your customer base Fans. Impressions. Likes. Views. Follows. Yes, these metrics are all well and good. But these are all reliant on third... Read more
BLOG Surviving Lockdown. A marketers view. Everyone remembers that fateful broadcast on 23rd March 2020, when the PM announced that we were officially ‘locking down’. That... Read more
BLOG 7 reasons why email marketing is essential in a COVID world Amongst all the confusion and uncertainty of 2020, businesses have desperately been trying to keep afloat. Navigating Covid-19 as successfully... Read more
BLOG 5 ways to build trust through email marketing At Pure360, we are advocates for the effectiveness of email marketing. We get that despite the growth in social media,... Read more
BLOG 7 Frightfully Spooky Halloween Email Marketing Campaigns To Inspire You It was expected that Brits will spend over £500m on Halloween this year. Will COVID-19 spook consumers into retreating to... Read more
BLOG What marketers can learn from the SAGE 9 step COVID-19 behavioural change plan It was March 2020, the impact of COVID-19 on the UK population was serious and before we knew we were... Read more
BLOG Why Pure360’s customer open rates are almost 30% above UK benchmark According to the DMA Email Benchmarking report 2020, the average open rate benchmark is 20% for B2C and 21% for... Read more
BLOG The ultimate checklist to a successful email marketing automation strategy Amid COVID-19 many brands have switched off their email automations entirely, some have just left their old automations to run... Read more
BLOG 40 Email Marketing Statistics to shape your marketing strategy in 2020 Whether you’re looking for data to back up why you should be investing more time and effort into your email... Read more
BLOG Marketing Heroes – A q&a with Katie Noonan We talk to Pure360 Customer Success Manager, Katie Noonan, about marketing amid COVID-19, her inspirations and a little George Michael!... Read more
BLOG 3 persona based re-engagement journeys to win back customers According to Marketing Sherpa marketers loose over 25% of their active email marketing database every year. Essentially, if no action... Read more
BLOG 9 brands using email to rebuild consumer trust post lock-down After over 3 months of lockdown many businesses are starting to re-open their doors to the public. With high percentage... Read more
BLOG Staying Alive. 3 agile Arts & Culture brands all marketers can learn from The short term outlook for the Performing Arts and Culture world is sadly potentially bleak. With many institutions having to... Read more
BLOG 5 easy steps to applying the Go-Giver principles to your marketing Bob Burg and John David Mann, leading authors of the Go-Giver books, describe the secret to success as not the... Read more