BLOG The ultimate checklist to a successful email marketing automation strategy Amid COVID-19 many brands have switched off their email automations entirely, some have just left their old automations to run... Read more
BLOG 40 Email Marketing Statistics to shape your marketing strategy in 2020 Whether you’re looking for data to back up why you should be investing more time and effort into your email... Read more
BLOG Marketing Heroes – A q&a with Katie Noonan We talk to Pure360 Customer Success Manager, Katie Noonan, about marketing amid COVID-19, her inspirations and a little George Michael!... Read more
BLOG 3 persona based re-engagement journeys to win back customers According to Marketing Sherpa marketers loose over 25% of their active email marketing database every year. Essentially, if no action... Read more
BLOG 9 brands using email to rebuild consumer trust post lock-down After over 3 months of lockdown many businesses are starting to re-open their doors to the public. With high percentage... Read more
BLOG Staying Alive. 3 agile Arts & Culture brands all marketers can learn from The short term outlook for the Performing Arts and Culture world is sadly potentially bleak. With many institutions having to... Read more
BLOG 5 easy steps to applying the Go-Giver principles to your marketing Bob Burg and John David Mann, leading authors of the Go-Giver books, describe the secret to success as not the... Read more
BLOG Upcoming Events in June 2020 We’re on the road again. Well actually, not so much the road but the information superhighway. From our home offices... Read more
BLOG Marketing Heroes – A q&a with Liz Brewer As we continue the spotlight on our own marketing heroes I am thrilled to have interviewed our Lead Customer Success... Read more
BLOG 5 Email trends identified amid COVID-19 Due to the unprecedented nature of the coronavirus pandemic, marketers had to base their reaction on gut or senior leadership... Read more
BLOG UK Consumers say brands should be sending more COVID-19 related emails However, the view is heavily polarised by geography, age and gender as represented in the infographic. Many brands have dialled... Read more
BLOG Recovery Planning: 6 reasons you need to update your welcome campaign today The welcome email is the most engaged with, it generates over 60% open rates and can have the highest conversion... Read more
BLOG Why every FMCG brand and retailer should implement these two useful email automations today Whilst consumers are in the lucky position of being spoilt for choice in the retail and FMCG environment, the always... Read more
BLOG Recovery Planning: 7 steps to conducting a data audit Having an in-depth understanding of what data you have in your business, where it is, how it is used and... Read more
BLOG 13 Time Saving Tools Marketers Can Use for Free With many marketing teams on furlough or budgets slashed amid COVID-19 finding free tools is incredibly welcome! Working in marketing... Read more