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Best Practice Guide to Marketing Automation for Acquisition

Marketing automation is fast becoming the preferred way for brands to acquire new customers. In fact, investment in marketing automation...

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21 ways to grow your customer base

Fans. Impressions. Likes. Views. Follows. Yes, these metrics are all well and good. But these are all reliant on third...

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Surviving Lockdown. A marketers view.

Everyone remembers that fateful broadcast on 23rd March 2020, when the PM announced that we were officially ‘locking down’.  That...

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7 reasons why email marketing is essential in a COVID world

Amongst all the confusion and uncertainty of 2020, businesses have desperately been trying to keep afloat. Navigating Covid-19 as successfully...

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How to build trust in email marketing

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5 ways to build trust through email marketing

At Pure360, we are advocates for the effectiveness of email marketing. We get that despite the growth in social media,...

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7 Frightfully Spooky Halloween Email Marketing Campaigns To Inspire You

It was expected that Brits will spend over £500m on Halloween this year. Will COVID-19 spook consumers into retreating to...

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What marketers can learn from the SAGE 9 step COVID-19 behavioural change plan

It was March 2020, the impact of COVID-19 on the UK population was serious and before we knew we were...

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Why Pure360’s customer open rates are almost 30% above UK benchmark

According to the DMA Email Benchmarking report 2020, the average open rate benchmark is 20% for B2C and 21% for...

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The ultimate checklist to a successful email marketing automation strategy

Amid COVID-19 many brands have switched off their email automations entirely, some have just left their old automations to run...

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40 Email Marketing Statistics to shape your marketing strategy in 2020

Whether you’re looking for data to back up why you should be investing more time and effort into your email...

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Marketing Heroes – A q&a with Katie Noonan

We talk to Pure360 Customer Success Manager, Katie Noonan, about marketing amid COVID-19, her inspirations and a little George Michael!...

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How to win back lost customers

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3 persona based re-engagement journeys to win back customers

According to Marketing Sherpa marketers loose over 25% of their active email marketing database every year. Essentially, if no action...

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Open Sign

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9 brands using email to rebuild consumer trust post lock-down

After over 3 months of lockdown many businesses are starting to re-open their doors to the public. With high percentage...

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Staying Alive. 3 agile Arts & Culture brands all marketers can learn from

The short term outlook for the Performing Arts and Culture world is sadly potentially bleak. With many institutions having to...

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5 easy steps to applying the Go-Giver principles to your marketing

Bob Burg and John David Mann, leading authors of the Go-Giver books, describe the secret to success as not the...

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