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5 things marketers can learn from the Super Bowl

If you haven’t heard about Super Bowl 2022, where have you been? The highly-anticipated championship game was between the Los...

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How to use email marketing to supercharge your event engagement

When it comes to events, many email communications are all about the sell, sell, sell. And of course, ticket sales...

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Marketing Frameworks_2022

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5 Marketing Frameworks to help you succeed

Many marketers today start their career without a qualification in marketing, often moving into the role straight from college or...

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16 Female Email Marketing Trailblazers!

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16 trailblazing female email marketers speak up for International Women’s Day 2022

Imagine a gender equal world. A world free of bias, stereotypes and discrimination. This is the mission of the International...

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Replenishment Email Campaigns

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5 Useful Replenishment Email Marketing Examples

Replenishment email marketing automations are a powerful way to increase revenues for your eCommerce business. They’re the useful campaigns reminding...

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10 email marketing newsletter sign up forms we’re loving!

Email marketing has come a long way in recent years. Gone are the days of the standard one-size-fits-all campaigns. Instead,...

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5 persuasion techniques to supercharge your email campaigns

You’ve done everything right. Crafted an irresistible subject line, featured a stunning banner image, and penned some seriously snappy copy....

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User Generated Content 2022

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4 ways to incorporate user generated content to boost revenue

Over the past two years consumer needs have continuously changed, along with marketing resource, budgets, and strategies. User generated content...

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zero party data_2022

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What is zero party data?

Data has been a hot topic for marketers in recent years. GDPR, privacy, data and ad tracking are all topics...

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Live Commerce

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What is Live Commerce and who’s nailing it?

Live commerce. If the phrase sounds familiar to you, it may be because live commerce is the fastest growing industry...

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5 last minute ecommerce campaigns to increase revenue

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5 last-minute eCommerce campaigns to increase revenue before the end of the year

Christmas is coming, and we’re sure any eCommerce brand out there is busy implementing their well thought out email campaigns....

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7 ways to make email marketing more interactive

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7 ways to make emails more interactive

It is estimated that roughly 306.5 billion emails were sent every day (yes, every day) in 2020. A figure that...

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What is Marketing Mix

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What is Marketing Mix?

Before we jump into answering the question “What is Marketing Mix?” it’s important we understand the goal of this approach,...

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How email marketing can rebuild trust for travel brands

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How travel brands can rebuild trust with email marketing

Times are hard for the travel industry. Not only did the industry lose a staggering $935 billion in the first...

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What connected cars mean for ecommerce

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Will connected cars be the next big thing for commerce?

In 2020 there were 30 million connected cars sold globally. Which equates to 41% of new car sales, worldwide. And...

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