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Millennials vs Generation Z Email Marketing

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Millennials vs Generation Z – How to succeed at generational marketing

Roughly ten years ago, marketers were feverishly researching how to market to millennials. This group of tech-savvy, well-educated, and diverse...

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Email Marketing - How to get your subscribers to take action post click

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Help! My subscribers click my emails but don’t take action

We’ve all been there. Putting time, effort, and resource into crafting email campaigns, series, and newsletters that you’re proud of....

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The Cocktail Party Effect and Personalisation

We’ve all experienced those busy events. Loud parties, bustling restaurants, crowded gigs. Have you ever noticed that despite the music,...

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The C Word. 5 things you should be doing now to prepare for the festive season

This time last year we talked about “Christmas Creep”. The concept where retailers are ‘sneaking’ Christmas onto their shelves and...

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5 ways email marketing supports the discovery phase in the customer lifecycle

The discovery stage of the customer lifecycle is one of the most important. It’s an opportunity for brands to set...

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Marketing Heroes: a q&a with Kenda Macdonald

I’m so excited to have spoken with Kenda Macdonald, she’s a forensic psychology major, and the founder of Automation Ninjas....

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The State of eCommerce 2021. 6 months in.

The eCommerce industry is only just settling into the ‘new normal’. But what does that mean? Consumer shopping habits have...

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DTC Brands are nailing email marketing. Here’s why.

The rise of the DTC (direct to consumer) industry has been one of the biggest retail shifts to occur over...

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10 ways to reduce landing page bounce rates

What constitutes a ‘good’ bounce rate is pretty subjective. For some, a bounce rate of 70% may be fantastic. For...

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4 data led email marketing campaigns that boost the customer experience

We probably don’t have to point out that customers are pretty important for any business. And so is keeping customers...

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3 reasons you need to update your Marketing Automations now (and regularly)

One of the most celebrated benefits of marketing automation is that you can ‘set it and forget it’. Leave them...

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4 emails that all retailers should be sending in the run up to re-opening

As we emerge out of another lockdown (hopefully the last) retailers are busy preparing for re-opening. However, just opening the...

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9 Benefits of SMS Marketing in 2021

The pandemic has significantly boosted the uptake of SMS marketing. With a 20% growth reported as early as April 2020....

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Pure360 announces 118% increase in new business revenues…

…as it supports marketers through the first year of COVID-19 in 2020. Pure360, a leading AI Marketing Automation Platform and...

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Top 5 reasons why you need defined objectives in 2021

The start of a new year is often accompanied by renewed positivity, enthusiasm, and energy. Many begin hopefully looking ahead...

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