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Archive

Why product recommendations are essential for increasing eCommerce revenue

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Why product recommendations are essential for increasing eCommerce revenue

With eCommerce becoming increasingly competitive. And inboxes becoming increasingly busy. Brands need to pull out all the stops to stand...

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7 email marketing campaigns_loyalty

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7 email marketing campaigns that increase customer loyalty

It costs 5 times more to attract new customers than to nurture existing ones. So many brands get distracted only focusing on...

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6 wellness brands that are smashing email marketing personalisation

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6 wellness brands that are smashing email marketing personalisation

The wellness industry is well and truly booming. In fact, consumers are spending more on wellness than ever. The industry...

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How to retain with nurture campaigns

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How to increase customer retention with these nurture programmes

So many brands put their energy into filling up the top of the funnel and attracting new customers. Yet, retaining...

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6 reasons curiosity is essential for every marketer

Curiosity may have killed the cat (or so they say). But it can actually be beneficial for marketers. In fact,...

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10 tips to a successful Black Friday 2021

If you’re a retail brand that hasn’t started planning for Black Friday, then what are you waiting for? Black Friday...

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5 Dynamic Content_Personalisation_21

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5 Dynamic Content tactics that allow marketers to execute personalisation

Personalisation can be more than simply using a first name in an email. What if we told you that you...

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7 Questions email marketers should ask of their data every day

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7 questions successful email marketers should ask about their data every day

Data is key to any good email marketing campaign. It ensures that emails are sent to the right person, with...

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Back to School Email Marketing

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How to get an A grade at Back to School email marketing campaigns

We’re half way through the summer holidays… But just as parents have wrapped their heads around keeping their children and...

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Millennials vs Generation Z Email Marketing

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Millennials vs Generation Z – How to succeed at generational marketing

Roughly ten years ago, marketers were feverishly researching how to market to millennials. This group of tech-savvy, well-educated, and diverse...

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Email Marketing - How to get your subscribers to take action post click

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Help! My subscribers click my emails but don’t take action

We’ve all been there. Putting time, effort, and resource into crafting email campaigns, series, and newsletters that you’re proud of....

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The Cocktail Party Effect and Personalisation

We’ve all experienced those busy events. Loud parties, bustling restaurants, crowded gigs. Have you ever noticed that despite the music,...

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The C Word. 5 things you should be doing now to prepare for the festive season

This time last year we talked about “Christmas Creep”. The concept where retailers are ‘sneaking’ Christmas onto their shelves and...

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5 ways email marketing supports the discovery phase in the customer lifecycle

The discovery stage of the customer lifecycle is one of the most important. It’s an opportunity for brands to set...

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Marketing Heroes: a q&a with Kenda Macdonald

I’m so excited to have spoken with Kenda Macdonald, she’s a forensic psychology major, and the founder of Automation Ninjas....

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