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Millennials vs Generation Z Email Marketing

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Millennials vs Generation Z – How to succeed at generational marketing

Roughly ten years ago, marketers were feverishly researching how to market to millennials. This group of tech-savvy, well-educated, and diverse...

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Email Marketing - How to get your subscribers to take action post click

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Help! My subscribers click my emails but don’t take action

We’ve all been there. Putting time, effort, and resource into crafting email campaigns, series, and newsletters that you’re proud of....

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The Cocktail Party Effect and Personalisation

We’ve all experienced those busy events. Loud parties, bustling restaurants, crowded gigs. Have you ever noticed that despite the music,...

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The C Word. 5 things you should be doing now to prepare for the festive season

This time last year we talked about “Christmas Creep”. The concept where retailers are ‘sneaking’ Christmas onto their shelves and...

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5 ways email marketing supports the discovery phase in the customer lifecycle

The discovery stage of the customer lifecycle is one of the most important. It’s an opportunity for brands to set...

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Marketing Heroes: a q&a with Kenda Macdonald

I’m so excited to have spoken with Kenda Macdonald, she’s a forensic psychology major, and the founder of Automation Ninjas....

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The State of eCommerce 2021. 6 months in.

The eCommerce industry is only just settling into the ‘new normal’. But what does that mean? Consumer shopping habits have...

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7 welcome campaigns from Hobby brands that ooze a community vibe

Over the past year, the UK hobby industry has been growing rapidly. And is expected to continue to grow annually...

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10 ways to reduce landing page bounce rates

What constitutes a ‘good’ bounce rate is pretty subjective. For some, a bounce rate of 70% may be fantastic. For...

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What consumers do when they receive your email.

Recent DMA Consumer Email Research has found that 19%-29% of recipients click on the link within an email. But this...

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Who are Gen Z? And how can you market to them?

Generation Z. Who are they? And what do they want from us? These are questions that marketers are asking themselves...

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14 Valentines emails we love

We’re in the mood for love… so we thought we would take a look at some of the Valentines emails...

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How to use RFM segments to supercharge Win-back Campaigns

Behavioural Incentive Optimisation Behavioural Incentive Optimisation is the Pure360 methodology for using RFM segments to drive the next best action,...

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5 reasons why you should be including product ratings in your emails

Did you know that roughly 95% of customers read reviews before making a purchase? This suggests to us that product...

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5 reasons why personalisation is essential when the country is in lockdown

When the country is in crisis, a little personal touch goes a long way. In fact, 80% of consumers are...

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