BLOG 5 reasons why personalisation is essential when the country is in lockdown When the country is in crisis, a little personal touch goes a long way. In fact, 80% of consumers are... Read more
BLOG 7 tactics UK marketers can learn from Singles Day, China 2020 If you’re looking for predictions in commerce, a good place to take note is China. And if China’s Singles Day... Read more
BLOG 4 RFM segments successful marketers are using to accelerate lifecycle automation results Sending behaviour triggered automated email campaigns has a huge array of benefits. In most cases a one size fits all... Read more
BLOG How to nurture customers new to ecommerce While retail sales have struggled throughout lockdown and 2020. Many businesses will be relieved to know that online sales have... Read more
BLOG Surviving Lockdown. A marketers view. Everyone remembers that fateful broadcast on 23rd March 2020, when the PM announced that we were officially ‘locking down’. That... Read more
BLOG 5 reasons why you can’t afford to ignore SMS in your marketing strategy Online marketing can often become complex. Omnichannel and multichannel. Influencers and micro influencers. Re-targeting and re-engagement. CTA and CTR. We’re... Read more
BLOG 40 Email Marketing Statistics to shape your marketing strategy in 2020 Whether you’re looking for data to back up why you should be investing more time and effort into your email... Read more
BLOG 5 Email trends identified amid COVID-19 Due to the unprecedented nature of the coronavirus pandemic, marketers had to base their reaction on gut or senior leadership... Read more
BLOG What marketers think of email marketing in 2020. 10 stats you need to know. This year’s edition of the DMA Marketer Email Tracker offers the latest insights into what the marketing community think of... Read more
BLOG A call to arms for marketers during Coronavirus Your business needs you! A recent survey of marketers by eConsultancy highlighted that marketers are currently in shock, many of which... Read more
BLOG 12 stats on how consumers engage with brand email marketing We know that not everyone has time to read every report and guide that’s released, so to help out we... Read more