BLOG Millennials vs Generation Z – How to succeed at generational marketing Roughly ten years ago, marketers were feverishly researching how to market to millennials. This group of tech-savvy, well-educated, and diverse... Read more
BLOG Help! My subscribers click my emails but don’t take action We’ve all been there. Putting time, effort, and resource into crafting email campaigns, series, and newsletters that you’re proud of.... Read more
BLOG The Cocktail Party Effect and Personalisation We’ve all experienced those busy events. Loud parties, bustling restaurants, crowded gigs. Have you ever noticed that despite the music,... Read more
BLOG The C Word. 5 things you should be doing now to prepare for the festive season This time last year we talked about “Christmas Creep”. The concept where retailers are ‘sneaking’ Christmas onto their shelves and... Read more
BLOG 5 ways email marketing supports the discovery phase in the customer lifecycle The discovery stage of the customer lifecycle is one of the most important. It’s an opportunity for brands to set... Read more
BLOG Marketing Heroes: a q&a with Kenda Macdonald I’m so excited to have spoken with Kenda Macdonald, she’s a forensic psychology major, and the founder of Automation Ninjas.... Read more
BLOG The State of eCommerce 2021. 6 months in. The eCommerce industry is only just settling into the ‘new normal’. But what does that mean? Consumer shopping habits have... Read more
BLOG 7 welcome campaigns from Hobby brands that ooze a community vibe Over the past year, the UK hobby industry has been growing rapidly. And is expected to continue to grow annually... Read more
BLOG 10 ways to reduce landing page bounce rates What constitutes a ‘good’ bounce rate is pretty subjective. For some, a bounce rate of 70% may be fantastic. For... Read more
BLOG What consumers do when they receive your email. Recent DMA Consumer Email Research has found that 19%-29% of recipients click on the link within an email. But this... Read more
BLOG Who are Gen Z? And how can you market to them? Generation Z. Who are they? And what do they want from us? These are questions that marketers are asking themselves... Read more
BLOG 14 Valentines emails we love We’re in the mood for love… so we thought we would take a look at some of the Valentines emails... Read more
BLOG How to use RFM segments to supercharge Win-back Campaigns Behavioural Incentive Optimisation Behavioural Incentive Optimisation is the Pure360 methodology for using RFM segments to drive the next best action,... Read more
BLOG 5 reasons why you should be including product ratings in your emails Did you know that roughly 95% of customers read reviews before making a purchase? This suggests to us that product... Read more
BLOG 5 reasons why personalisation is essential when the country is in lockdown When the country is in crisis, a little personal touch goes a long way. In fact, 80% of consumers are... Read more