BLOG 5 ways to personalise your website to improve the customer experience Consumers expect a level of personalisation from all types of businesses, with 74% of customers feeling frustrated when website content... Read more
BLOG Lessons from ABTA’s Travel Marketing Conference 2022 On May 4th and 5th, we sponsored the ABTA Travel Marketing Conference, held at The News UK building at London... Read more
BLOG Bye-bye FLoC, Hello Topics It’s all very well saying that cookies are invasive and need to go, but replacing them with something better? That’s... Read more
BLOG 5 things marketers can learn from the Super Bowl If you haven’t heard about Super Bowl 2022, where have you been? The highly-anticipated championship game was between the Los... Read more
BLOG How to use email marketing to supercharge your event engagement When it comes to events, many email communications are all about the sell, sell, sell. And of course, ticket sales... Read more
BLOG 5 Useful Replenishment Email Marketing Examples Replenishment email marketing automations are a powerful way to increase revenues for your eCommerce business. They’re the useful campaigns reminding... Read more
BLOG Mother’s Day Email Marketing Campaigns and Best Practices for 2022 Mother’s Day is on the horizon, and our inboxes are already starting to fill up with celebrations and communications from... Read more
BLOG 5 persuasion techniques to supercharge your email campaigns You’ve done everything right. Crafted an irresistible subject line, featured a stunning banner image, and penned some seriously snappy copy.... Read more
BLOG 4 ways to incorporate user generated content to boost revenue Over the past two years consumer needs have continuously changed, along with marketing resource, budgets, and strategies. User generated content... Read more
BLOG What is zero party data? Data has been a hot topic for marketers in recent years. GDPR, privacy, data and ad tracking are all topics... Read more
BLOG What is Live Commerce and who’s nailing it? Live commerce. If the phrase sounds familiar to you, it may be because live commerce is the fastest growing industry... Read more
BLOG 5 last-minute eCommerce campaigns to increase revenue before the end of the year Christmas is coming, and we’re sure any eCommerce brand out there is busy implementing their well thought out email campaigns.... Read more
BLOG 7 ways to make emails more interactive It is estimated that roughly 306.5 billion emails were sent every day (yes, every day) in 2020. A figure that... Read more
BLOG 7 ways to ensure your email is accessible to all Email accessibility. That’s not a phrase we hear too often, is it? That’s because email accessibility is often an afterthought.... Read more
BLOG How travel brands can rebuild trust with email marketing Times are hard for the travel industry. Not only did the industry lose a staggering $935 billion in the first... Read more