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4 reasons why Christmas starts now

“Christmas gets earlier every year”. We’ve all heard it. You’ve probably even said it yourself at one point. Loathed by...

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Marketing Heroes

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Marketing Heroes: a q&a with the Founder of Leadvertising Solutions

In our sixth instalment of our Marketing Heroes interviews, we spoke with Mirena Boycheva the Founder of Leadvertising Solutions. Please...

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Heineken

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Heineken shows Pepsi how it’s really done

In our recent blog “What agencies can teach clients about the Pepsi saga” we talked about the major flaws in...

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agency collaboration

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How marketing agencies create better work through collaboration

Many claim the days of the full-service marketing agency are over – clients now demand a level of specialism that...

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Pepsi

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Putting your money where your mouth is: what agencies can teach clients about the Pepsi saga

Marketing agencies are busy surveying the damage of the recent Pepsi ad – advising clients how not to follow suit....

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American Apparel

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Mind the gap: the difference between your clients’ good intentions and their customers’ buying habits

Everywhere we turn, brands are shouting about their environmental or social credentials –  telling us how their products are fair...

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Customer first

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How agencies can help their clients create customer-first cultures

For many agencies it’s not the technology or the ideas that hold them back – it’s their client’s culture. Outdated...

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adding value

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How agencies can automatically add value to their client’s email strategy

When you’re an agency it’s tempting to always be thinking about the bigger picture – the rebranding, website and big...

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email success

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What does email marketing success mean for your client?

Email marketing success can mean something different to every client. It can mean generating sales, leads, engagement or achieving brand...

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questions

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Ten questions every agency should ask their client

Agency life can be tough – budgets and deadlines are tight but expectations are high. Maintaining a good relationship with...

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2017

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Five email marketing resolutions for 2017

There are always things we know we should be doing. Things that get forgotten or de-prioritised in daily life. But...

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sms-marketing

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How your agency can benefit from SMS marketing

SMS is seen by some as outdated when it comes to marketing. But unlike other methods, it guarantees connection, grabs attention...

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clients-relationships

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Using the Pure360 Suite to improve your clients’ relationships

Most brands have big ambitions when it comes to customer relationships. And as an agency you can be brought into...

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increase-lead-generation

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How agencies can help their clients increase lead generation

The most basic function of marketing is to generate leads. After all, with no pipeline and nothing to convert, there’s...

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Top ten tips to help you optimise your client’s re-engagement campaigns

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Top ten tips to optimise your re-engagement emails campaigns

Re-engagement campaigns are emails designed to recapture inactive or lapsed customers and get them engaging with your brand once again....

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