Case study: see open rates increase by 18% after adopting responsive email designs

In – using responsive design to help increase open rates by 18%

The Challenge split their customer database into five segments: printers, creatives, charities, schools and others. These are then split into three further groups: active customers, lapsed customers and people who have registered but never bought. This is great in terms of best practice and allows them to target each group accordingly. The real challenge here was to improve email results for each segment.

The Solution

Some of PureCampaign’s key features have become valuable tools to send better targeted email campaigns. The Subject Line Selector helped refine their messaging and learn about which tone of voice to use for each segment. The Intelligent Time Sending feature became really useful to make sure recipients got their email at the most convenient time for them. Finally, about six months ago, started to send responsive design templates which have considerably improved their email marketing results.


We’re here to help. Call us and speak to an email marketing expert who will answer any questions you might have.

  • 0844 273 4620
  • “In the run-up to the vote we sent targeted messages to the constituents of undecided MPs, encouraging them to email or phone their MP asking them to vote in favour of  the bill.”

    Robin Houston, 10:10 Technical Director
Become an email marketing expert.
Join 30,000 marketers who receive our newsletter.
You may unsubscribe at any time. Check out our Privacy Policy for more information on how we store and protect your data.