UKF – integrating social media with email marketing to gain maximum engagement
Using Facebook for email newsletter sign up
UKF decided that the most cost and time efficient way for them to build a mailing list from existing fans/subscribers was to build a Facebook tab for mailing list sign-up. The clever Facebook development team simply transferred Pure360’s form wizard HTML into FBML and bingo – there’s an easy way for users to sign up to the newsletter without leaving the social media experience.
In order to make this happen UKF are using a custom sign up email for their double opt in message. They have also segmented their customers (dubstep, dnb, both) and utilised dynamic content to increase relevancy and personalise the experience.
And it doesn’t stop at Facebook: “As well as the Facebook tab signup, we also link to this tab with a branding box on the Youtube channel pages. All of our emails, even our double opt in, encourage readers to connect via Youtube subscriptions and social media and we include the social share link,” explains Craig.
The last campaign by UKF generated a 51.5% open rate and 38% click through showing a great level of engagement. Unsurprisingly UKF have lots of ideas for the future, one of which is a monthly newsletter to subscribers. They intend to run a monthly newsletter at first which will become more regular as they receive feedback on content. Moving forwards the brand will be doing more live events and webcasting which will in turn attract even more subscribers.
So as UKF continue to ramp up their campaigns they will be sticking with Pure360 as their email marketing service provider, Craig says: “Feedback from Pure360 has always been incredibly quick and I’ve found the level of support provided by them invaluable.”
At Pure360 we are certainly excited about what UKF will do next.
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“Pure360 offered us an easy to use software platform with the flexibility to push our email marketing campaigns forward with dynamic content.”
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