The team at The Gift Experience knew that email was an important part of their marketing strategy. However they needed a system that could help them segment their database and send the right campaigns at the right time. They were also looking for some guidance in best practice and getting some ideas to work towards their objectives.
The Gift Experience joined Pure360 three years ago as it was offering a reliable platform and great customer service. Steve Yates, Online Media & Affiliate Manager, could not be any happier:
“With help from Pure360 we have been able to generate incremental sales from our existing customer base that would have otherwise been lost”.
This started first of all with applying essential best practice such as the use of ALT and title text. The positive effect was noticeable straight away. Thanks to features such as Intelligent Time Sending and Subject Line Selector the team has been able to make their emails more accessible and more intelligent.
The main asset The Gift Experience has been using is the proactive account management provided by Pure360. By ensuring that email campaigns are sent out when they need to be and coming up with ideas on how to improve open rates the team can always see a spike in traffic after sending their newsletter.
Through conversion tracking feature The Gift Experience can now see a very positive number of sales being generated from each email campaign. Sales from emails were increased by 17% while since working with Pure360 compared the same time period last year.
Plans for the Future
Thanks to the Reporting by Device tool the team has been able to witness that an increasing number of recipients are opening their email on mobile. They will be soon looking into optimising their emails for mobile.
With the help a CRM system that monitors all repeat customers The Gift Experience is going to create a separate database to send strong unique offers to their loyal customer base.
Steve Yates confirms “We are over the moon with the service and the results we have received since working with Pure360, and we are very excited about what the future holds”.
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“The ability to put the email in someone inbox when they are most likely to open it is a great facility and it has had a really positive effect on our open rate”. Since working with Pure360 the team has seen an incredible 32% increase in open rate. Their click through has also increased by 23%.
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