Case Study: Salonwear Direct optimise email campaigns using PureCampaign Subject Line Selector
Salonwear Direct – Moving salon fashion forward
From humble beginnings
Before Pure360 were on Salonwear Direct’s email marketing scene, the company were using DIY methods of email communication via Microsoft Word… hmm, not ideal then. The images were low quality and there was very limited tracking information.
Craig explains: “It would take me all week to send out an email and then I wasn’t even sure if they were being blocked by spam filters. I had been looking for alternatives for a while after informing my boss my time was being well and truly wasted and we could be doing a lot better. I first heard of Pure360 whilst listening to my favourite internet marketing podcast run by Kelvin Newman at SiteVisibility who said they were good value for money and a friendly bunch in Brighton so I decided to give them a go.”
Loving those features
Email marketing is now by far Salonwear Direct’s best and most efficient marketing tool and PureCampaign boasts a number of features that are invaluable to the company.
When in the creation stages, the visual editor easily allows the team to build the email template from scratch – by Craig’s own admission he ‘is not in the slightest bit techy.’ The subject line tester allows them to put as many different subject lines in for an email campaign before choosing the best performing one to send out to the majority.
Savvy Salonwear Direct used the Pure360 data capture tool by putting a sign up form on the home page to help build the database. This form of data capture is completely automated and, as people are constantly signing up to the email list, it saves Craig manually inputting each one.
Finally, and rather usefully, the Google Analytics Integration shows the all important number and values of orders placed as a result of each email campaign.
Social media – the cool kid on the block
Salonwear Direct encourage their customers to share emails using Facebook, Twitter and Myspace buttons. The company also have their own dedicated pages on each site. Cleverly they have integrated the Facebook ‘like’ function to all their products on the website and will also be integrating this nifty tool into all email campaigns in the not too distant future.
As if all that wasn’t enough the team have also been exploring sharing videos via Vimeo and Youtube using an email campaign, as a result the videos that were uploaded received an amazing number of hits.
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"I first heard of Pure360 whilst listening to my favourite internet marketing podcast run by Kelvin Newman at SiteVisibility who said they were good value for money and a friendly bunch in Brighton so I decided to give them a go.”