Case study

Case Study:
Marketing Cheshire increase email subscribers and engagement using PurePromotions


Marketing Cheshire increase email subscribers and engagement using Preference Centre and PurePromotions

Tourist attractions in Cheshire have been named as some of the most visited in the country, with Chester Zoo alone attracting more than 1.4 million customers a year. As the agency responsible for promoting tourism in Cheshire and Chester, Marketing Cheshire is clearly doing a good job!

Cheshire is rich in architectural and natural heritage and offers a smorgasbord of tourist venues which means tourists are likely to enjoy a range of activities on their visit. It makes tailoring content a real challenge, which is why the implementation of a Preference Centre has been key to their success so far.

Another core strategy is ongoing engagement with people via social media, meaning their integrated digital approach places the customer right at the centre of the communications plan. They also use PurePromotions regularly to run competitions and grow their list organically, with campaigns consistently producing 1,200 new subscribers each time.

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We’ve had almost 2,000 new registrations from a single promotion, and campaigns regularly produce 1,200 – 1,300 new subscribers.

Phillippa Meachin - Digital Sales & Marketing Executive

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