Deep Blue Sports old email system did not give them any kind of reporting. This was stopping them from sending targeted offers throughout their sales cycle. Without knowing who was opening their emails, when and why was a real challenge to then obtain the results they wanted.
Less than a year ago they became a Pure360 customer and do not regret it! Deep Blue Sports now have all the tools they need to improve their email campaigns. Daniel Reed, Head of Internet Marketing, comments “We looked at a range of email providers, but Pure360 offered a fantastic service at a very competitive price, with a solid service that gave us the reports, analysis and optimisation tools we needed”.
Deep Blue Sports are now seeing above industry average open rate and CTR rates which has provided some great sales results. Hence the average ROI for each email sent through has gone up to £20. With the old system campaigns would gather around 17% open and 2% click through rates. With PureCampaign they are now obtaining an impressive 36% open rate and 5% click through.
Thanks to the reporting the team is now able to send targeted campaigns to each group of customers according to their interests (diving, supplements, fightwear). Campaigns have reached a whole new level introducing new product ranges, special offers, company news & events.
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“We spend a great deal of time optimising our email for open and click through rates. Using the Subject Line Selector and Intelligent Time Sending, we review previous campaigns and optimise our subject lines to ensure that we get through to the largest audience possible”.
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