Case study

Case Study:
Citrus-Lime see abandonment rate drop by 30%

Citrus Lime case study


As for many ecommerce sites, the problem of cart abandonment was an issue for Citrus-Lime. With a cart abandonment rate of 80-90%, Citrus-Lime were keen to recover these lost sales. To try and improve the situation the company implemented a cart abandonment email campaign.


Pure360 PureTargeting works in real-time, tracking your customers as they use your shopping cart. Our system reacts to their individual behaviour patterns to build a detailed, instant profile which you can use to communicate with them immediately.

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The results

Within the first month, Citrus-Lime witnessed their abandonment rate drop to below 70% and it now stands at an impressive 60-65%.

“We chose Pure360 for our email marketing and SMS needs because of the ease of integration between the two channels that the PureResponse system offers.  We have been really pleased with the results and wouldn’t hesitate in recommending them.”

David Lloyd

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