Your Guide to Email and SMS Marketing: Part 2

In our previous blog, we uncovered the best strategies on how to implement email marketing. Today we will be talking about how to effectively implement SMS marketing, and how to best align the two mediums together to receive the best possible results.

SMS marketing boasts a phenomenal average open rate of 98%, which quite frankly is not hard to believe because who doesn’t open their text messages? However, the question worth asking is how quickly does the recipient race to delete the text message? What is the actual underlying value of the content within the SMS?

Let us go through some great tactics that you can implement into your SMS marketing principles to ensure that they are constructed with real value that recipients desire.

It All Starts with Permission (Just Like Emails)

Permission is the very first crucial step to consider for any form of direct marketing due to GDPR practices. Therefore, just like email, obtaining permission from the recipient to send them text messages, especially because SMS marketing is considered a very personal channel.

So, give your audience an opt-in option where they choose to stay in the loop of your SMS lists. The sign-up process can be as simple as a lead texting one significant term to the given number. Once this text message is sent, an automated response is received that confirms the subscription and communicates the value that subscribers can expect to receive.

Don’t Bombard Your Recipients

As mentioned earlier, SMS is considered a personal medium hence why you don’t want to overflow your recipients with excessive amounts of text messages that they begin to feel exhausted by you. Don’t overdo it, and certainly don’t be like that crazy ex who won’t stop texting!

Instead, play it cool, be the ex who wants the attention, but remain smart about it.

We recommend sending a text message once or twice a week, so that consistency is maintained, whilst also avoiding bombarding the recipient with an excess number of messages.

Culminating Intimate Content

Culminate intimate content in your text messages to match the nature of this channel. Amplify these notions of intimacy by asking direct questions that give you the opportunity to develop relationships with your recipients.

Grasp this opportunity to ask around what your audience wants to obtain from you, such as what they might be looking for, or even for general feedback. The intimate nature of SMS marketing allows you to ask your recipient such questions that mutually enhance your relationship. This becomes a win-win situation as your recipients feel valued by your company offerings, whilst you receive valuable insights directly from your target market about how you can further develop your offerings and enhance value.

Where Time Becomes an Issue!

SMS marketing is extremely effective when sending time-sensitive messages to your audience. With this marketing concept, you do not need to worry about running last minute campaigns and having them go unseen. Working hours or not, people check their phones all the time, even if it’s a sunny Saturday afternoon! SMS marketing tackles the risk of recipients losing out on a sale or event simply because they have checked their inbox too late, as text messages are typically opened within a few hours after they are received.

An Interlinked Marketing System

Adopting marketing strategies both, email marketing and SMS marketing, can optimise your value as each have their own unique benefits that can be enjoyed. And when they are together, they are better.

A true gem is a marketing software that allows you to run email campaigns and SMS campaigns in sync, interlinking both channels to run together. The two mediums complement each other well and can reach a much wider audience when used in sync.

At Pure360, we can execute email campaigns and SMS campaigns for you, and we even offer the advantage to interlink your email campaigns with your SMS campaigns, having both to go live simultaneously, ensuring that no recipient goes amiss from your list.

Better together. Better with Pure.