Top 5 integrations into your website

88% of consumers will research product information before they make a purchase online or in-store.

And where do many of these consumers start their search?

Your website.

Therefore, it’s essential that your website is the best it can possibly be. As well as offering useful information and an eye-catching design, it also needs to connect your marketing and business activity together.

This will enable seamless marketing operations, a smooth buying journey for customers, and significant time savings.

Brands can achieve all of this through website integrations. And to get them started, here are our top 5.


Marketing automation platform

A marketing automation platform enables brands to automate repetitive or time-consuming tasks, such as email, social media, landing pages, ad campaigns, and much more.

It also helps marketers to create consistent, personalised, omnichannel journeys and communications for their customers. Allowing brands to deliver the right message, at the right time, to the right person. With little additional work or hassle.

And there are so many benefits to doing this.

As well as time-saving, marketing automation’s ability to offer personalised communications and content can increase the chances of a customer purchasing by 80%.

Marketing automation can also help align sales and marketing, support accurate reporting, ensure scalable marketing activity, and is essential for customer nurturing.

And the results? 80% of marketers report an increase in leads due to marketing automation. And 77% of marketers report an increase in conversions.



In a nutshell, a CRM (Customer Relationship Management) system helps to manage prospect and customer data.

Without a CRM, every phone call, message, meeting, or interesting nugget of information will be recorded on notepads or laptops, without being correctly logged and shared with other relevant parties.

That means, without a CRM all of this essential information can be easily forgotten or lost, or cannot be accessed.

That’s why a CRM system will take all of this data and turn it into highly useful and actionable insights that can be used in a variety of ways.

It helps brands to learn about their customers by gaining a high-level view of who they are and what they are purchasing. It is a data point for automations, making personalised and relevant communications possible. And it helps brands to organise their data and processes so they are more streamlined and efficient.


Web tracking

The average website conversion rate is 2.35%. Meaning that only 2 in every 100 website visitors actually convert.

To secure these visitors, you have to gain a full understanding of who they are. So that you can tailor your website to exactly what they are looking for.

Web tracking can help you achieve this.

Web tracking tools and integrations allow brands to understand how website visitors find the website, who they are, how they interact with the site, which content they engage with the most. And of course, accurately track those all-important conversions.

With all of this information, brands can streamline their website journey and tailor it to these key visitors. They can tweak their messaging, use targeted images, and ensure that the most relevant content is at the forefront of their website.



An eCommerce integration will connect your eCommerce sites to other sales channels and back-end systems, such as an ERP. By integrating these systems, brands can benefit from the flow of information and data between all points.

This means that brands won’t need to add the same information into each system individually. Instead, the data will flow automatically, saving time and reducing human error.

For instance, an eCommerce integration will adjust an inventory count when a product is sold online. This will also be updated back on the website when the product is low in stock, sold out, or if the price has changed,

This is not only a huge time-saver for brands. It also helps to keep records up to date, improves business operations, and offers a smoother customer buying experience.


Social Media

53.6% of the world’s population uses social media. And the average daily usage is 2 hours and 25 minutes.

This is why social media should be incorporated into your marketing strategy wherever possible.

Your website and social media channels should offer a seamless, aligned promotion of your brand. Meaning that both channels should include links to one another, alongside consistent branding.

Take this further by including social media posts on your website to let your website visitors know what they’re missing. And encourage them to engage with you on more channels.

You can even create a social media login for your website, particularly if you offer customer accounts. 73% of users actually prefer to login using their social media accounts. So this will help to keep them engaged and make their website experience smoother.

Looking to make the most out of your website?

At Pure360, our all-in-one AI marketing platform can help you to get the very best out of your website.

Get in touch with our team of experts who will be happy to talk you through how.

Meet the author

Komal Helyer

VP Marketing