The exciting new features from Pure360

Drag & Drop Editor

December is an exciting time for most as Christmas and New Year fast approaches. At Pure360 however, we are excited for a different reason. 2015 marks a significant change in our platform as we introduce an array of industry leading features and usability improvements, based on our four key goals:

  • Improving functionality in core value-adding areas
  • Increasing the usability of our platform
  • Releasing new features and functionality
  • Embedding best practice within the application

The combined effect of these goals will see the platform evolve significantly over 2015. Take a look at what’s to come: Drag & Drop Editor In January we kick off the year with the rolling out of one of the most exciting features at Pure360 to date; our new Drag & Drop Editor. The intuitive drag and drop functionality within this new editor will allow users to move entire content blocks, add background images and call to action buttons, edit images in line and see live message previews, with very little effort. This will allow you to focus on your design vision, as opposed to your design process. We strongly believe our Drag & Drop Editor will be one of the best on the market.

Customer Intelligence

Customer Intelligence Moving into February we have another industry-leading release; Customer Intelligence. This new feature gives users the ability to take their marketing capabilities to the next level; turning internal data challenges into actionable, best practice customer insights. This powerful solution will give users three features which will completely reinvent the way they utilise data: A marketing data hub to store data in a relational structure; giving users a true single customer view and unlocking value from multiple data sources. A drag and drop segmentation and insight tool that enables users to discover hidden customer trends that will increase conversions across life cycles. A multi-channel campaign management tool allowing marketing automation across online and offline channels. If you feel that your data is holding your marketing campaigns back, then this new feature is essential for you. Reporting Module March will be a busy month for releases which are aimed at improving our platform’s core functionality; namely our new reporting module. This release will deliver campaign, automations and one to one reports in a completely new interface with much improved navigation, interactive charts and easier to find insights. Take a look at how it is shaping up:

New User Interface

June brings about a pivotal moment for us as we will be completely reinventing the user interface of our platform with a clean, intuitive design, improved focus on user experience and a general increase in awesomeness! Users will experience a more efficient, streamlined workflow with logical information architecture; making our platform highly user friendly.


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