The Pure360 Weekly Email and Digital Round Up: Sharing, mobile video, Facebook lead ads, emotional computing and coding

Gosh, that time already? So much has been happening in the news this week, it can be hard to keep up. We’re here to keep it simple with a quick snapshot of what’s been going on in the email and tech world this week.

Share, share, share

Have you ever wondered how and why roundup posts remain one of the most shareable types of posts online? MarketingProfs have recently released a handy infographic to give you some top tips on creating shareable content. Even if round-ups aren’t your thing, there’s good information on there which can help improve the quality and “shareability” of your future posts. Have a look here!

Mobile video gets bigger and better

The latest blog from Clickz has focused on the increasing popularity of mobile as the video viewing platform of choice. The industry focus is shifting towards improving the mobile ad experience for customers by adhering to the LEAN principles (Light, Encrypted, Ad-choice enabled, Non-invasive.) This format of mobile video is still in its infancy as an advertising strategy but if you’re considering using mobile ads this year (and we think you should) this article is well worth a read.

Facebook lead ads: The latest developments

The social media powerhouse Facebook have just released new features designed to improve signups from lead ads by providing more information to customers and introducing new features. Lead ads will now be available on desktops, rather than just mobile devices, and a swish new carousel display format makes it even easier for businesses to highlight the benefits customers will see from submitting their forms. If your social media campaign strategy needs a shake-up to produce a better ROI, you may want to investigate these new format lead ads.

Emotional Computing

Wearable technologies are becoming increasingly popular, with around 1 in 7 of us now utilising some form of wearable device. The great minds in technology are now developing wearable gadgets that can monitor our physiological state, reduce our stress levels, help autistic people communicate, and tailor therapies to chronic pain patients. Whilst many are not yet readily available, these “emotionally aware” connected devices are set to become commonplace and could completely change the way we, as humans, live our lives and interact with each other.

Kick-start a coding revolution… but not just yet

The release of the BBC’s micro:bit has been delayed once more, with a release date now expected to be towards the end of February 2016 at the earliest. The tiny micro:bit devices are designed to teach children as young as 11 the fundamentals of coding, allowing them to make text and patterns on LED’s and even create simple games. When the micro:bit arrives, we’re pretty sure this early introduction to coding will inspire a generation of computer wizards who’ll be capable of producing some pretty amazing devices and technologies. We can’t wait to see what the tiny techies come up with!

So that’s all for another week, folks. Thanks for joining us and we’ll see you again next time for another round-up of digital developments and technology news.


Komal Helyer
Head of Marketing

Stay in the digital loop: Follow Komal on Twitter

p.s. – Remember to download our recent Pure360 Email Maturity Benchmarking Report to learn how you can be part of the 1% email elite who get email right.