Leading UK digital marketing technology provider, Pure360, has launched a new eCommerce solution to help mid-market retailers and travel shops increase their online acquisition and retention revenue.
Over 69% of eCommerce consumers abandon their shopping baskets (according to the Baymard Institute). Rising to the challenge basket abandonment poses for the travel and retail industry, Pure360 set out to help brands recover their lost revenue.
By combining behavioural marketing with unique personalisation features, Pure360 has empowered brands to improve the shopping experience they offer consumers across web and email.
Automatic 12% average sales uplift
Pure360’s eCommerce solution allows brands to use their website data to send triggered emails in response to the way consumers behave. Whether consumers have abandoned their basket—or lapsed on a renewal—automated emails are sent out that convert customers and recover revenue.
Results from Pure360 reveal this technology is having a real impact in the industry. By sending dynamic emails in response to key triggers, Pure360’s eCommerce customers have seen an automatic uplift of 12% in online revenue, on average.
Revenues soar with personalisation
But recovering lost revenue is just one of the challenges travel and retail brands face. Increasingly, consumers are expecting a personalised experience with 74% reporting they feel frustrated when website content is not personalised (according to Loyalty360).
To allow brands to create a personalised shopping experience that meets consumers rising expectations, Pure360’s eCommerce solutions also offer a number of personalisation features. From product recommendations and countdown timers, to social proof that shows consumers their peers are purchasing—Pure360’s technology allows brands to deliver personalised content to their audience.
Results show personalisation is more than the latest marketing buzzword: it really does help grow revenue. Pure360’s eCommerce customers who’ve graduated to website personalisation and email personalisation see an average 22% uplift in online revenue.
Cost of contract made back in record time
On average, Pure360’s eCommerce customers see a greater than tenfold return on investment—with a whopping ROI of 1150%. What’s more, 50% of users make back what they’ve spent on their annual contract within 33 days. These figures indicate Pure360’s eCommerce solution is unrivalled in the market when it comes to results delivered.
Komal Helyer, Pure360’s Head of Marketing, is excited about the benefits Pure360’s eCommerce solution extends to consumers:
“Behavioural marketing and personalisation is not just about recovering millions in lost revenue, but offering consumers an outstanding shopping experience that they’ll want to repeat. The features our eCommerce solutions provide really set our travel and retail clients apart from others in the industry, enabling them to deliver a compelling, personalised customer experience.”