Pure360 announces official ABTA partnership status Published February 24, 2020 3 mins read We are excited to announce our partnership with ABTA as we look to strengthen our position within the UK Travel Industry. We join an exclusive group of 190 other Partners to bring ABTA Members email and web personalisation expertise, guidance and technology to help them achieve their business goals. Ranked #1 in Email Marketing by GARTNER Digital Markets, our all-in-on marketing platform and strategic services is a perfect fit for ambitious travel brands as they seek to create better personalised email and web customer journeys. We work with many of the UK’s leading travel companies including Kuoni, Woburn Hotels, Shearings Holidays, Liverpool Airport and many more. Komal Helyer, VP of Marketing says “The travel industry is hugely competitive and consumers expect a seamless relevant experience from brands, which is why personalisation is key to differentiate and disrupt. We have worked with ABTA for nearly 3 years, offering our expertise at many ABTA events, becoming an ABTA Partner felt like the next step in strengthening our partnership. We look forward to the next chapter.” Alice Catterall, Head of Events and Partnerships – ABTA says ‘Pure 360 has collaborated with ABTA on a number of events over the past few years. Their enthusiasm and expertise has helped to develop our Members’ marketing knowledge and confidence. We have always had an excellent working relationship with Pure 360 and wholeheartedly welcome them into partnership.’ Meet the author Komal Helyer VP Marketing Pure360 and the Travel Industry Improve the customer experience and increase bookings by personalising the whole customer journey. Find out how we can help you deliver what your customers want from UK travel brands. With 100's of leading UK travel brands as clients, Pure360 is the email and web personalisation solution of choice. Find out more