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5 real time content types you should be using in 2021

The age of immediacy is well and truly upon us. Consumers are now demanding content and communications that are relevant,...

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Top 5 integrations into your website

88% of consumers will research product information before they make a purchase online or in-store. And where do many of...

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21 ways to grow your email database

Email is the favoured channel of many marketing departments. And it’s easy to see why. Conversion rates for emails are...

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5 ways publishers can keep subscribers engaged

Publishing is an ever-evolving landscape. And one that can be quite unpredictable to gauge. The UK publishing industry is one...

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Pure360 announces 118% increase in new business revenues…

…as it supports marketers through the first year of COVID-19 in 2020. Pure360, a leading AI Marketing Automation Platform and...

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5 steps to getting new technology buy-in from your team

It’s a frustrating scenario. You’ve spent hours researching the perfect solution to address your challenges. You’ve sat on demos. Reviewed...

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7 female email marketing leaders unveil how they’re supporting better diversity

There are so many reasons why businesses should support diversity in the workplace, they include improved productivity, greater retention, awesome...

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Email Marketing and Content

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7 ways to successfully combine email and content

The visibility of your content is key when it comes to the success of your marketing. If your audience isn’t...

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Brands showing empathy on Mothers Day

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8 Brands showing empathy in the run up to Mother’s Day

Mother’s Day. An important part of the year for many businesses. It is a huge revenue driver and a perfect...

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How to choose the best image for email

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How to choose the best images for your email campaigns

The inbox is a busy place. With 281 billion emails being sent and received every day, globally. This means that...

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Who are Gen Z? And how can you market to them?

Generation Z. Who are they? And what do they want from us? These are questions that marketers are asking themselves...

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14 Valentines emails we love

We’re in the mood for love… so we thought we would take a look at some of the Valentines emails...

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How to use RFM segments to supercharge Win-back Campaigns

Behavioural Incentive Optimisation Behavioural Incentive Optimisation is the Pure360 methodology for using RFM segments to drive the next best action,...

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5 reasons why you should be including product ratings in your emails

Did you know that roughly 95% of customers read reviews before making a purchase? This suggests to us that product...

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40 Stats every eCommerce Marketer should know in 2021

2020 has been an interesting year for eCommerce, to say the least. eCommerce marketers have been faced with challenges of...

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