BLOG Tips for Email Marketing Designs As a marketer, all you want to do is get your email marketing templates designed and built, ready for new... Read more
BLOG Email marketing takeaways from a recent Litmus study This is the first in what I hope will be an occasional series where I will be trawling email marketing... Read more
BLOG How Do You Earn Recipient Trust? How do you get recipients to open your email marketing campaigns? Are they adding you to their ‘safe’ senders list?... Read more
BLOG DMA Email Customer Lifecycle: Engagement and Retention Last Tuesday, the Pure360 gang attended part three of the DMA series of email lifecycle marketing seminars, which this time... Read more
BLOG Email Marketing Tips – No 4: Rentokil Welcome to the latest instalment of Pure360’s fabulous free email marketing tips series. This time, I’ll be looking at Rentokil’s... Read more
BLOG Email Marketing Tips – No 3: Pareto Email Design and content such as ‘Call to actions’ (CTA’s) have a massive impact on the success of your email... Read more
BLOG Ecommerce Solutions: Beating Amazon’s Bulk Email Marketing Strategy Taking a look at Amazon’s mass Email Marketing system to see how it works and will demonstrate some smart Email... Read more
BLOG Email Marketing Tips – No. 1: The Observer First on my list for the email marketing tip series – The Observer. This time, I ask the question: ‘Why... Read more
BLOG Would your email pass a checkup? Here is my analysis of one of HSJ’s email marketing campaigns, I’ve highlighted the positive aspects of their email design... Read more
BLOG Email Marketing Trends coming out of 2009 It certainly wasn’t the year of major innovation but marketers seem to have their hands full enough with justifying social media – they... Read more
BLOG Laundry, man-drawers and Automations I own a reasonably high spec washing machine. It was a particularly easy purchase. The feature list on the machine... Read more
BLOG Pure Knowledge – Email marketing: Design Why is it important? Users will make very quick decisions when they open an email: Can they see something they... Read more