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Help! What should I do with my inactive subscribers?

Are inactive subscribers bad?  The traditional school of thought is that if your subscribers are inactive, you should remove them...

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What consumers do when they receive your email.

Recent DMA Consumer Email Research has found that 19%-29% of recipients click on the link within an email. But this...

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4 ways to increase sales by integrating Email & Social Feeds

Integrating email and social media has been a topic of interest for a few years now. There are lots of...

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4 data led email marketing campaigns that boost the customer experience

We probably don’t have to point out that customers are pretty important for any business. And so is keeping customers...

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3 reasons you need to update your Marketing Automations now (and regularly)

One of the most celebrated benefits of marketing automation is that you can ‘set it and forget it’. Leave them...

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6 ways to use personalisation to increase Travel bookings

The travel industry has had a tough year. But there is a light at the end of the tunnel. And...

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4 emails that all retailers should be sending in the run up to re-opening

As we emerge out of another lockdown (hopefully the last) retailers are busy preparing for re-opening. However, just opening the...

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8 tools to save marketers time

The role of the marketer is more demanding than ever. Many have faced unexpected challenges, reduced teams, slashed budgets, and...

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9 Benefits of SMS Marketing in 2021

The pandemic has significantly boosted the uptake of SMS marketing. With a 20% growth reported as early as April 2020....

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13 Easter email campaigns every bunny will love

Easter isn’t just about chocolate any more. This year in particular it is about the celebration of spring, the emergence...

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5 real time content types you should be using in 2021

The age of immediacy is well and truly upon us. Consumers are now demanding content and communications that are relevant,...

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Top 5 integrations into your website

88% of consumers will research product information before they make a purchase online or in-store. And where do many of...

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21 ways to grow your email database

Email is the favoured channel of many marketing departments. And it’s easy to see why. Conversion rates for emails are...

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5 ways publishers can keep subscribers engaged

Publishing is an ever-evolving landscape. And one that can be quite unpredictable to gauge. The UK publishing industry is one...

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Pure360 announces 118% increase in new business revenues…

…as it supports marketers through the first year of COVID-19 in 2020. Pure360, a leading AI Marketing Automation Platform and...

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