Everyone loves a bargain. But is discounting always in the best interests of your business? A discount strategy that’s not carefully considered can seriously damage your brand, for three main [...]

When it comes to health and beauty it’s all about the customer experience. Customers don’t just want a product – they also want to feel a certain way and customer experience helps achieve [...]

Email marketing is a powerful tool to drive customers to your website. But which tactics are best if you want to get more customers clicking through? In this blog post, we explore fifteen tactics [...]

A month on from enforcement, marketing teams are assessing their post-GDPR priorities. For many, customer acquisition will be at the top of their list. Last minute preparation and uncertainty led [...]

Popularity is persuasive. Knowing others have bought and enjoyed a product gives customers confidence as they contemplate a purchase. Reviews are a smart way to leverage the power of social proof [...]

It’s easy to overlook your product page design. After all, most product pages tend to follow the same formula. Images on the left. Description on the right. Star ratings under the title. [...]

When people first start doing email marketing, they often start with a newsletter. The classic newsletter is typically a summary of the latest news, promotions and content packaged together into [...]

Per ounce, the cost of makeup can be more than gold. It’s facts like this that make the cosmetics industry big business. But how do you sell products online that people normally want to smell, [...]