Customers come to your website for a reason, but not all of them stick around to make a purchase. Many eCommerce businesses use retargeting advertising via Facebook and Google’s Display Network [...]

Keeping up with marketing trends can be overwhelming. There’s always a new methodology on the horizon. Each new method seems to promise to dramatically improve results (and have you laughing your [...]

Can you predict how your audience will respond to every aspect of your email marketing? You may have data that gives you some clues, but—unless you’re a mind reader—the answer is probably no. [...]

With General Data Protection Regulation (GDPR) enforcement looming, companies up and down the country are busy making sure they’re compliant. But what does GDPR’s new standard of consent mean for [...]

Triggered emails are personalised messages that get triggered by specific actions a customer takes online. Hyper relevant and timely, this form of automation is designed to increase engagement [...]

Email marketing is alive and kicking in 2018. To prove it, we’ve compiled 30 handy email marketing statistics to shape your strategy. Keep these email stats handy for those times you need to [...]

In the digital age, consumers like to discover things for themselves. They search for information on topics that interest them. They read content from publishers and brands that best answer their [...]

Choosing an email service provider might not be as easy as you think. For a start there are hundreds – 429 different email service providers to be exact! And unsurprisingly each one will [...]