BLOG Help! What should I do with my inactive subscribers? Are inactive subscribers bad? The traditional school of thought is that if your subscribers are inactive, you should remove them... Read more
BLOG What consumers do when they receive your email. Recent DMA Consumer Email Research has found that 19%-29% of recipients click on the link within an email. But this... Read more
BLOG 4 ways to increase sales by integrating Email & Social Feeds Integrating email and social media has been a topic of interest for a few years now. There are lots of... Read more
BLOG 4 data led email marketing campaigns that boost the customer experience We probably don’t have to point out that customers are pretty important for any business. And so is keeping customers... Read more
BLOG 3 reasons you need to update your Marketing Automations now (and regularly) One of the most celebrated benefits of marketing automation is that you can ‘set it and forget it’. Leave them... Read more
BLOG 6 ways to use personalisation to increase Travel bookings The travel industry has had a tough year. But there is a light at the end of the tunnel. And... Read more
BLOG 4 emails that all retailers should be sending in the run up to re-opening As we emerge out of another lockdown (hopefully the last) retailers are busy preparing for re-opening. However, just opening the... Read more
BLOG 8 tools to save marketers time The role of the marketer is more demanding than ever. Many have faced unexpected challenges, reduced teams, slashed budgets, and... Read more
BLOG 9 Benefits of SMS Marketing in 2021 The pandemic has significantly boosted the uptake of SMS marketing. With a 20% growth reported as early as April 2020.... Read more
BLOG 13 Easter email campaigns every bunny will love Easter isn’t just about chocolate any more. This year in particular it is about the celebration of spring, the emergence... Read more
BLOG 5 real time content types you should be using in 2021 The age of immediacy is well and truly upon us. Consumers are now demanding content and communications that are relevant,... Read more
BLOG Top 5 integrations into your website 88% of consumers will research product information before they make a purchase online or in-store. And where do many of... Read more
BLOG 21 ways to grow your email database Email is the favoured channel of many marketing departments. And it’s easy to see why. Conversion rates for emails are... Read more
BLOG 5 ways publishers can keep subscribers engaged Publishing is an ever-evolving landscape. And one that can be quite unpredictable to gauge. The UK publishing industry is one... Read more
BLOG Pure360 announces 118% increase in new business revenues… …as it supports marketers through the first year of COVID-19 in 2020. Pure360, a leading AI Marketing Automation Platform and... Read more