Savvy marketers know a one-sizes-fits-all approach to eCommerce just doesn’t cut the mustard. Because not all customers are the same. Every customer has their own personality, motivations, [...]

Almost everyone subscribes to something. From gym memberships and mobile phones, to music streaming and car insurance, it’s not uncommon to pay for multiple subscriptions every month. The [...]

We’re pleased to announce our new Campaign Reports – Search & Save feature is live within PureCampaign. You can now aggregate and segment your email campaigns in a variety of different [...]

Low engagement rates are every email marketer’s nightmare. The hours spent perfecting a campaign just don’t seem worth it for a handful of opens. But could resending a few days later increase [...]

eCommerce is playing a key role in catering for customers’ developing and demanding buying habits. As the industry grows and diversifies, marketers need to be aware of how they can take advantage [...]

As every marketer keeps being reminded, the EU General Data Protection Regulation (GDPR) comes into force this May. But how will GDPR impact email marketing? In this blog post, we explore the [...]

If your brand sells anything consumable then replenishment emails should be your best friend. They’re the campaigns reminding you to stock up and re-order before you run out. And they can be used [...]

If your CEO put you on the spot and asked, “What is marketing automation?”, could you define it? (We won’t judge you if the answer is no!) This blog post is here help. First, we explain what [...]