Working in marketing can be a bit of a whirlwind. Lofty goals to smash, new methods to learn, emerging technology to master, and (hopefully) an ever-growing customer base to engage with. [...]

Change is afoot in the world of eCommerce. Direct-to-consumer (DTC) brands are revolutionising the retail model. Bypassing the middleman, these brands build relationships directly with their [...]

Is your marketing strategy top heavy? It’s all too easy to focus the bulk of your efforts on attracting new customers and leave customer retention on the backburner. If this sounds like your [...]

Segmentation and personalisation – marketers often get them confused. But they’re not marketing buzzwords that can be used interchangeably. They’re two very different marketing strategies. [...]

GDPR has landed. As the dust settles and consumers recover from the flurry of (mostly unnecessary) re-consent emails, marketing teams are reassessing their priorities. Faced with the reality of [...]

The arrival of the General Data Protection Regulation (GDPR) has left some marketers feeling anxious. A result of database cleansing and re-consent campaigns, many now have smaller email lists to [...]

Most eCommerce businesses will have some form of product recommendations on their website, but many will be only covering the basics. They may place a few last minute suggestions at the checkout [...]