BLOG 9 brands using email to rebuild consumer trust post lock-down After over 3 months of lockdown many businesses are starting to re-open their doors to the public. With high percentage... Read more
BLOG 5 email marketing campaigns that are useful to the consumer Businesses that are deemed as useful by the consumer are often more successful. Email is a great channel for brands... Read more
BLOG Staying Alive. 3 agile Arts & Culture brands all marketers can learn from The short term outlook for the Performing Arts and Culture world is sadly potentially bleak. With many institutions having to... Read more
BLOG The anatomy of a 5 part Post-Purchase email marketing journey Why is a post purchase journey important in email marketing? Any successful automation journey is based on purchase intent. Purchase... Read more
BLOG The 6 email Welcome Nurture Series guaranteed to increase sales! There are many reasons why a welcome series is one of the most important email marketing campaigns you send. Consumers... Read more
BLOG 5 easy steps to applying the Go-Giver principles to your marketing Bob Burg and John David Mann, leading authors of the Go-Giver books, describe the secret to success as not the... Read more
BLOG Upcoming Events in June 2020 We’re on the road again. Well actually, not so much the road but the information superhighway. From our home offices... Read more
BLOG Marketing Heroes – A q&a with Liz Brewer As we continue the spotlight on our own marketing heroes I am thrilled to have interviewed our Lead Customer Success... Read more
BLOG 5 Email trends identified amid COVID-19 Due to the unprecedented nature of the coronavirus pandemic, marketers had to base their reaction on gut or senior leadership... Read more
BLOG Pure360 stands against racism Last week we digested in horror the situation as it unfolded in America. We’ve watched as the world braved the... Read more
BLOG UK Consumers say brands should be sending more COVID-19 related emails However, the view is heavily polarised by geography, age and gender as represented in the infographic. Many brands have dialled... Read more
BLOG Recovery Planning: 6 reasons you need to update your welcome campaign today The welcome email is the most engaged with, it generates over 60% open rates and can have the highest conversion... Read more
BLOG Marketing Heroes: A q&a with Natalie Rockall We speak to email marketing consultant Natalie Rockall to find out her thoughts on the challenges facing marketing and her... Read more
BLOG 8 examples of dynamic content that improve the customer experience and boost conversions A common objective for marketers is to increase conversions whilst ensuring the customer gets the best experience. As well as... Read more
BLOG Marketing Heroes: A q&a with Andrew Bonar This week I spoke to Mr Deliverability, Andrew Bonar. A founding member of the first ever free email address service... Read more