BLOG Consistency can be deal breaker in email marketing The importance of consistency has been highlighted by an online advertising expert. MediaPost‘s Gary Levitt explained that if consumers are... Read more
BLOG Messaging consumption trends for marketers It’s that time of year when bloggers, email marketing and otherwise, start to either look back at the highlights of... Read more
BLOG New York Times makes costly email gaffe The importance of using expert email marketing solutions has been highlighted by a colossal error made by American newspaper The... Read more
BLOG The changed direction of email marketing Email marketing has changed, we can no longer rely on sending vast quantities of emails out and hope that a... Read more
BLOG SMS messages – Part 1: alerts and informal messages In my regular trawls through the Internet researching my blogs and guides, articles on email and sms marketing spring up... Read more
BLOG “Gamification” promoted for email marketing Businesses have been urged to bring “gamification” to their email marketing campaigns. Gamification is a relatively new term which basically... Read more
BLOG Microsoft to revamp Hotmail Microsoft have announced that they will be completely revamping their Hotmail service. The company will reveal the new webmail platform... Read more
BLOG Email promoted over “fashionable” social media Despite social media having an “allure”, B2B businesses have been urged not to neglect email marketing. Social media has been seen... Read more
BLOG Email marketing best practice summary In this knowledge base section we tells you why it’s so important to follow this process. The physical process of sending an... Read more
BLOG Email preferred for customer service Email has been voted as the preferred method for customer service by 44 per cent of respondents to a recent... Read more
BLOG A 3 Step Guide to Improving Email Marketing Deliverability Internet Service Providers (ISP’s), such as Hotmail, AOL and Yahoo filter emails suspected of being spam. An increasing amount of... Read more
BLOG Expert discusses best time to send emails Email marketers can decipher the best time to send their marketing messages by creating a profile of their average consumer,... Read more
BLOG Best practice: optimisation In my three previous blogs on email marketing best practice I have hopefully provided you with some of the email... Read more
BLOG Best practice: content In order for recipients to do what you want them to do with your email marketing, they need to be... Read more
BLOG One-fifth of all emails read via mobile phones One in five emails sent across the world are read by their recipient via a mobile phone, according to new... Read more