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Consistency can be deal breaker in email marketing

The importance of consistency has been highlighted by an online advertising expert. MediaPost‘s Gary Levitt explained that if consumers are...

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messaging consumption trends

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Messaging consumption trends for marketers

It’s that time of year when bloggers, email marketing and otherwise, start to either look back at the highlights of...

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Costly email mistake

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New York Times makes costly email gaffe

The importance of using expert email marketing solutions has been highlighted by a colossal error made by American newspaper The...

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changed email marketing

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The changed direction of email marketing

Email marketing has changed, we can no longer rely on sending vast quantities of emails out and hope that a...

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SMS messages alert messages

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SMS messages – Part 1: alerts and informal messages

In my regular trawls through the Internet researching my blogs and guides, articles on email and sms marketing spring up...

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gamification promoted emails

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“Gamification” promoted for email marketing

Businesses have been urged to bring “gamification” to their email marketing campaigns. Gamification is a relatively new term which basically...

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Microsoft Hotmail revamp

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Microsoft to revamp Hotmail

Microsoft have announced that they will be completely revamping their Hotmail service. The company will reveal the new webmail platform...

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Email promoted over “fashionable” social media

Despite social media having an “allure”, B2B businesses have been urged not to neglect email marketing. Social media has been seen...

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email best practice

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Email marketing best practice summary

In this knowledge base section we tells you why it’s so important to follow this process. The physical process of sending an...

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email preferred customer service

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Email preferred for customer service

Email has been voted as the preferred method for customer service by 44 per cent of respondents to a recent...

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Improving email deliverability

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A 3 Step Guide to Improving Email Marketing Deliverability

Internet Service Providers (ISP’s), such as Hotmail, AOL and Yahoo filter emails suspected of being spam. An increasing amount of...

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Expert discusses best time to send emails

Email marketers can decipher the best time to send their marketing messages by creating a profile of their average consumer,...

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creative and optimised email

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Best practice: optimisation

In my three previous blogs on email marketing best practice I have hopefully provided you with some of the email...

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email content

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Best practice: content

In order for recipients to do what you want them to do with your email marketing, they need to be...

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optimising emails

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One-fifth of all emails read via mobile phones

One in five emails sent across the world are read by their recipient via a mobile phone, according to new...

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