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Email Marketing Tips – No. 1: The Observer

First on my list for the email marketing tip series – The Observer. This time, I ask the question: ‘Why...

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email checkup

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Would your email pass a checkup?

Here is my analysis of one of HSJ’s email marketing campaigns, I’ve highlighted the positive aspects of their email design...

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Email Marketing Trends coming out of 2009

It certainly wasn’t the year of major innovation but marketers seem to have their hands full enough with justifying social media – they...

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comparing laundry to email automations

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Laundry, man-drawers and Automations

I own a reasonably high spec washing machine. It was a particularly easy purchase. The feature list on the machine...

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importance of email design

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Pure Knowledge – Email marketing: Design

Why is it important? Users will make very quick decisions when they open an email: Can they see something they...

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