BLOG “Gamification” promoted for email marketing Businesses have been urged to bring “gamification” to their email marketing campaigns. Gamification is a relatively new term which basically... Read more
BLOG Microsoft to revamp Hotmail Microsoft have announced that they will be completely revamping their Hotmail service. The company will reveal the new webmail platform... Read more
BLOG Email promoted over “fashionable” social media Despite social media having an “allure”, B2B businesses have been urged not to neglect email marketing. Social media has been seen... Read more
BLOG Email marketing best practice summary In this knowledge base section we tells you why it’s so important to follow this process. The physical process of sending an... Read more
BLOG Email preferred for customer service Email has been voted as the preferred method for customer service by 44 per cent of respondents to a recent... Read more
BLOG A 3 Step Guide to Improving Email Marketing Deliverability Internet Service Providers (ISP’s), such as Hotmail, AOL and Yahoo filter emails suspected of being spam. An increasing amount of... Read more
BLOG Expert discusses best time to send emails Email marketers can decipher the best time to send their marketing messages by creating a profile of their average consumer,... Read more
BLOG Best practice: optimisation In my three previous blogs on email marketing best practice I have hopefully provided you with some of the email... Read more
BLOG Best practice: content In order for recipients to do what you want them to do with your email marketing, they need to be... Read more
BLOG One-fifth of all emails read via mobile phones One in five emails sent across the world are read by their recipient via a mobile phone, according to new... Read more
BLOG Best practice: data and list building Just because you operate within the law, it doesn’t mean your email campaign will be delivered. Just because legislation’s don’t... Read more
BLOG Best practice: getting your emails delivered When sending email campaigns it can prove difficult to get in the inbox but ensuring that your email campaign does... Read more
BLOG Measuring the success of your email marketing What device is most popular for your recipients to open your emails in? Do you know the answer? Surprisingly 48%... Read more
BLOG Capture that data We all know the drill; you go to a website because you are thinking about buying a new TV, a... Read more
BLOG Managing subscriptions: Key to successful charity email marketing: Part 2 What do people want to receive? Once the frequency options are sorted (see Part 1 last week) you can look... Read more