Black Friday and Cyber Monday are fast approaching.  By now you should have mapped out your campaign objectives and segmented your database accordingly.  The next step is to ensure your Black [...]

Last year we explored some of the trends identified during the last Black Friday and have put together some handy tips to use in your strategy to gain the most ROI from this peak season [...]

Used well, email can outperform other marketing channels. In fact, the majority of marketers (73 percent) rate it as the number one digital channel for ROI. In 2017, it was estimated that [...]

Is building a highly personalised customer experience high on your agenda? If so you’re not alone. The overwhelming majority (98 percent) of marketers believe personalisation helps to advance [...]

The arrival of General Data Protection Regulation (GDPR) has woken consumers up to the fact they have a say in how their data is used. Consumers are still comfortable receiving marketing. But it [...]

AI has revolutionised the customer experience. Once considered time consuming and unrealistic, personalisation is now mainstream – we have entered the age of behavioural marketing. Machine [...]

The first step towards email marketing success is to achieve a healthy email open rate.  The average open rate in Great Britain is 24 percent. This is slightly lower than the average across [...]

Estimated to generate £29bn retail sales annually, email is an essential way to grow your revenue. But how do you get started with email marketing? If email is new to you, you’re in the right [...]

You may be feeling far from festive but for many retailers Christmas marketing planning is already in full swing. And with good reason — the UK spends 25% more over the Christmas period than any [...]

Has customer acquisition been bumped to the top of your priority list in the wake of GDPR? If so, you’re not alone. Re-permission campaigns (many of them sent needlessly) have led to depleted [...]