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5 reasons why you can’t afford to ignore SMS in your marketing strategy

Online marketing can often become complex. Omnichannel and multichannel. Influencers and micro influencers. Re-targeting and re-engagement. CTA and CTR. We’re...

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How to integrate email and social media

Remember when social media first appeared on the marketing scene? Many proclaimed that “email is dead!”. That it should step...

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Analytics – A Fashion Retailer Case Study

The problem:- Whilst implementing mostly bulk campaigns, the client wanted to understand more. They had a good view of success...

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The Analytics Maturity Model

Demystifying marketing analytics. Making it easy, actionable and quantifiable. There’s a problem, the data industry has created a analytics monster,...

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Launching Actionable Analytics for Commerce Marketers

We’re hitting refresh on analytics for marketers There’s a problem. The data industry has produced an analytics monster, creating complexity...

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9 examples of Birthday emails from retail brands in 2020

Even in 2020, the birthday email is still a great way to engage with your consumer. It is the time...

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Omnichannel, multichannel. What’s the difference?

As marketers, we’ve all heard of multichannel. In fact, it’s something that many businesses have strived to achieve over the...

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Why Pure360’s customer open rates are almost 30% above UK benchmark

According to the DMA Email Benchmarking report 2020, the average open rate benchmark is 20% for B2C and 21% for...

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The ultimate checklist to a successful email marketing automation strategy

Amid COVID-19 many brands have switched off their email automations entirely, some have just left their old automations to run...

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40 Email Marketing Statistics to shape your marketing strategy in 2020

Whether you’re looking for data to back up why you should be investing more time and effort into your email...

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ASGARDIANS – The Ultimate Email Marketing Testing Framework

As marketers, we know that to meet our objectives we must continuously test and optimise strategies and tactics. Despite this,...

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Marketing Heroes – A q&a with Katie Noonan

We talk to Pure360 Customer Success Manager, Katie Noonan, about marketing amid COVID-19, her inspirations and a little George Michael!...

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How to win back lost customers

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3 persona based re-engagement journeys to win back customers

According to Marketing Sherpa marketers loose over 25% of their active email marketing database every year. Essentially, if no action...

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Pure360 Abandoned Basket Email Marketing Journeys

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3 personalised basket abandoned triggered email marketing journeys. Deconstructed.

A one size fits all basket abandonment campaign won’t deliver the impact that multiple personalised campaigns will. To a time...

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Pure360 Email Marketing

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5 steps to setting marketing objectives that supercharge results

1. Understand why marketing objectives are essential Many marketing teams often fail at the first hurdle when they lack objectives...

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