BLOG 5 reasons why you can’t afford to ignore SMS in your marketing strategy Online marketing can often become complex. Omnichannel and multichannel. Influencers and micro influencers. Re-targeting and re-engagement. CTA and CTR. We’re... Read more
BLOG How to integrate email and social media Remember when social media first appeared on the marketing scene? Many proclaimed that “email is dead!”. That it should step... Read more
BLOG Analytics – A Fashion Retailer Case Study The problem:- Whilst implementing mostly bulk campaigns, the client wanted to understand more. They had a good view of success... Read more
BLOG The Analytics Maturity Model Demystifying marketing analytics. Making it easy, actionable and quantifiable. There’s a problem, the data industry has created a analytics monster,... Read more
BLOG Launching Actionable Analytics for Commerce Marketers We’re hitting refresh on analytics for marketers There’s a problem. The data industry has produced an analytics monster, creating complexity... Read more
BLOG 9 examples of Birthday emails from retail brands in 2020 Even in 2020, the birthday email is still a great way to engage with your consumer. It is the time... Read more
BLOG Omnichannel, multichannel. What’s the difference? As marketers, we’ve all heard of multichannel. In fact, it’s something that many businesses have strived to achieve over the... Read more
BLOG Why Pure360’s customer open rates are almost 30% above UK benchmark According to the DMA Email Benchmarking report 2020, the average open rate benchmark is 20% for B2C and 21% for... Read more
BLOG The ultimate checklist to a successful email marketing automation strategy Amid COVID-19 many brands have switched off their email automations entirely, some have just left their old automations to run... Read more
BLOG 40 Email Marketing Statistics to shape your marketing strategy in 2020 Whether you’re looking for data to back up why you should be investing more time and effort into your email... Read more
BLOG ASGARDIANS – The Ultimate Email Marketing Testing Framework As marketers, we know that to meet our objectives we must continuously test and optimise strategies and tactics. Despite this,... Read more
BLOG Marketing Heroes – A q&a with Katie Noonan We talk to Pure360 Customer Success Manager, Katie Noonan, about marketing amid COVID-19, her inspirations and a little George Michael!... Read more
BLOG 3 persona based re-engagement journeys to win back customers According to Marketing Sherpa marketers loose over 25% of their active email marketing database every year. Essentially, if no action... Read more
BLOG 3 personalised basket abandoned triggered email marketing journeys. Deconstructed. A one size fits all basket abandonment campaign won’t deliver the impact that multiple personalised campaigns will. To a time... Read more
BLOG 5 steps to setting marketing objectives that supercharge results 1. Understand why marketing objectives are essential Many marketing teams often fail at the first hurdle when they lack objectives... Read more