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data and list building

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Best practice: data and list building

Just because you operate within the law, it doesn’t mean your email campaign will be delivered. Just because legislation’s don’t...

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getting email delivered

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Best practice: getting your emails delivered

When sending email campaigns it can prove difficult to get in the inbox but ensuring that your email campaign does...

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email marketing measuring success

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Measuring the success of your email marketing

What device is most popular for your recipients to open your emails in? Do you know the answer? Surprisingly 48%...

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capture data

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Capture that data

We all know the drill; you go to a website because you are thinking about buying a new TV, a...

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Managing subscriptions: Key to successful charity email marketing: Part 2

What do people want to receive? Once the frequency options are sorted (see Part 1 last week) you can look...

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content and control

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Content and control: Key to successful charity email marketing: Part 1

As all of the profit a charity makes is what actually goes to the charity, keeping costs down whilst not...

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email subject line tips

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Pure360’s Email Marketing Tips: Apple’s Email Marketing deconstructed

I was inspired for this review by someone on Twitter saying how Apple had the best email marketing ever. After...

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Email Marketing Designs

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Tips for Email Marketing Designs

As a marketer, all you want to do is get your email marketing templates designed and built, ready for new...

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Email Marketing Takeaways

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Email marketing takeaways from a recent Litmus study

This is the first in what I hope will be an occasional series where I will be trawling email marketing...

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How Do You Earn Recipient Trust?

How do you get recipients to open your email marketing campaigns? Are they adding you to their ‘safe’ senders list?...

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Engagement and customer retention

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DMA Email Customer Lifecycle: Engagement and Retention

Last Tuesday, the Pure360 gang attended part three of the DMA series of email lifecycle marketing seminars, which this time...

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email marketing tips

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Email Marketing Tips – No 4: Rentokil

Welcome to the latest instalment of Pure360’s fabulous free email marketing tips series. This time, I’ll be looking at Rentokil’s...

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promote content with email marketing

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Email Marketing Tips – No 3: Pareto

Email Design and content such as  ‘Call to actions’ (CTA’s) have a massive impact on the success of your email...

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Ecommerce Solutions: Beating Amazon’s Bulk Email Marketing Strategy

Taking a look at Amazon’s mass Email Marketing system to see how it works and will demonstrate some smart Email...

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marketing tips the observermarketing tips the observer

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Email Marketing Tips – No. 1: The Observer

First on my list for the email marketing tip series – The Observer. This time, I ask the question: ‘Why...

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