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Email Marketing Takeaways

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Email marketing takeaways from a recent Litmus study

This is the first in what I hope will be an occasional series where I will be trawling email marketing...

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How Do You Earn Recipient Trust?

How do you get recipients to open your email marketing campaigns? Are they adding you to their ‘safe’ senders list?...

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Engagement and customer retention

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DMA Email Customer Lifecycle: Engagement and Retention

Last Tuesday, the Pure360 gang attended part three of the DMA series of email lifecycle marketing seminars, which this time...

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email marketing tips

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Email Marketing Tips – No 4: Rentokil

Welcome to the latest instalment of Pure360’s fabulous free email marketing tips series. This time, I’ll be looking at Rentokil’s...

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promote content with email marketing

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Email Marketing Tips – No 3: Pareto

Email Design and content such as  ‘Call to actions’ (CTA’s) have a massive impact on the success of your email...

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Ecommerce Solutions: Beating Amazon’s Bulk Email Marketing Strategy

Taking a look at Amazon’s mass Email Marketing system to see how it works and will demonstrate some smart Email...

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Email Marketing Tips – No. 1: The Observer

First on my list for the email marketing tip series – The Observer. This time, I ask the question: ‘Why...

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email checkup

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Would your email pass a checkup?

Here is my analysis of one of HSJ’s email marketing campaigns, I’ve highlighted the positive aspects of their email design...

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Email Marketing Trends coming out of 2009

It certainly wasn’t the year of major innovation but marketers seem to have their hands full enough with justifying social media – they...

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comparing laundry to email automations

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Laundry, man-drawers and Automations

I own a reasonably high spec washing machine. It was a particularly easy purchase. The feature list on the machine...

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importance of email design

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Pure Knowledge – Email marketing: Design

Why is it important? Users will make very quick decisions when they open an email: Can they see something they...

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