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Facebook 'Project Titan'

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Facebook ‘Project Titan’ and Email Marketing

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Costa Christmas Campaign

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5 ways Costa made their Christmas campaign stand out in my inbox

With Halloween now over marketers will soon be thinking about the next marketing opportunity and as a recipient your inbox...

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bots

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Win the battle against competition bots

It’s fair to say that the main reason to run a competition is to engage more people with your brand....

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world cup 2014 email campaigns

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Our top 5 World Cup 2014 email campaigns

If like me you have recently received more World Cup emails than Messi has taken shots, you’d probably forgive me...

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Symbols in subject lines – does it work?

When a new trend appears within the email marketing sphere it helps to examine how useful it has been, what...

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boxing day email marketing

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Make the most of email marketing on Boxing day

Time it right At this time of year, our inboxes are bombarded with emails from companies eager to grab our...

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Perfect personalisation from Pizza Express

At Pure360 we do get a bit excited about good email marketing campaigns (it is our business after all). Whether...

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Embracing Gmail’s inbox tabs – how brands are doing it

It has been several weeks now since Google made changes to their Gmail inbox. If you haven’t read about it...

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Apple’s second email marketing blunder of the year

Whether you’re an Apple fan or not, I think we all admire the way they’ve grown massively over the last...

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promote content with email marketing

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How to make more of the call to action in your email marketing

The aim of any email marketing campaign isn’t usually just “to send an email”. Which is a shame, since measuring...

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email subject line tips

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8 tips for cracking the subject line code

Recently I completed a managed send for a daily voucher codes client. I can’t specify the product names or the...

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Apple’s Mother’s Day Email Fail

Apple are so often adorned and praised for their marketing that any sort of backlash seems to come as quite...

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5 email marketing predictions

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5 email marketing predictions

Automating campaigns This sits nicely with lead nurturing and more marketers have been getting involved with automating their campaigns. It’s...

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Empty calendar prompts creative marketers

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Empty calendar could prompt creative 2013 for marketers

Advertising spend in the UK is set to rise in 2013, despite there being very little on the shared agenda...

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10 email marketing mistakes you have no excuse committing

There are some email marketing mistakes you really cannot afford to be making if you want your message to engage...

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