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7 ways to ensure your email is accessible to all

Email accessibility. That’s not a phrase we hear too often, is it? That’s because email accessibility is often an afterthought....

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9 metrics to track the effectiveness of email marketing instead of open rate

Open rates are one of the metrics that make up the foundation of email marketing reports. That being said, the...

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Spotler acquires Pure360 – Customer and Partner FAQ’s

Who is the Spotler Group? The Spotler Group is a European organisation specialising in data driven, omni-channel and marketing automation...

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The Spotler Group Acquires Highly Rated UK B2C Vendor Pure360

Rotterdam, NL: Today, Spotler Group announced the acquisition of UK-based Purepromoter Limited (trading as Pure360), a leading B2C marketing platform,...

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Travel Welcome Campaigns

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8 Travel welcome emails we’re loving in 2021

After a year of travel chaos, it was recently reported that long haul bookings for 2022 have surged. Great news...

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4 benefits of email marketing branding

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4 benefits of email marketing branding

According to the DMA Consumer Email Tracker, 68% consumers say that brand recognition is an extremely important factor in determining...

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What is Marketing Mix

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What is Marketing Mix?

Before we jump into answering the question “What is Marketing Mix?” it’s important we understand the goal of this approach,...

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How email marketing can rebuild trust for travel brands

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How travel brands can rebuild trust with email marketing

Times are hard for the travel industry. Not only did the industry lose a staggering $935 billion in the first...

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What connected cars mean for ecommerce

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Will connected cars be the next big thing for commerce?

In 2020 there were 30 million connected cars sold globally. Which equates to 41% of new car sales, worldwide. And...

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6 Triggered Travel Campaigns_2021

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6 triggered email campaigns to increase travel bookings

The travel industry was one of the hardest hit over the past 18 months. With tourism spend unlikely to return...

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10 email marketing campaigns that increase customer loyalty

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10 email marketing campaigns that increase customer loyalty

Everyone loves growing their customer base. With new customers comes new opportunities, new engagement, and new sales. However, it costs...

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The rise of flexible payments for UK eCommerce industry_21

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The rise of flexible payments for the UK eCommerce industry

The commerce industry is one of the most innovative around. Brands in this area are often at the forefront of...

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ABTA Travel Convention

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3 things we learned about the travel industry from ABTA Chief Executive Mark Tanzer

This week ABTA kicked off its annual travel convention. With past convention destinations of Abu Dhabi and Tokyo a distant...

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Why product recommendations are essential for increasing eCommerce revenue

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Why product recommendations are essential for increasing eCommerce revenue

With eCommerce becoming increasingly competitive. And inboxes becoming increasingly busy. Brands need to pull out all the stops to stand...

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7 email marketing campaigns_loyalty

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7 email marketing campaigns that increase customer loyalty

It costs 5 times more to attract new customers than to nurture existing ones. So many brands get distracted only focusing on...

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