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5 persuasion techniques to supercharge your email campaigns

You’ve done everything right. Crafted an irresistible subject line, featured a stunning banner image, and penned some seriously snappy copy....

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User Generated Content 2022

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4 ways to incorporate user generated content to boost revenue

Over the past two years consumer needs have continuously changed, along with marketing resource, budgets, and strategies. User generated content...

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zero party data_2022

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What is zero party data?

Data has been a hot topic for marketers in recent years. GDPR, privacy, data and ad tracking are all topics...

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Pure360 named Leader in Email Marketing Software by G2

In what has been another incredible year we’re proud to announce that Pure360 has been named as “Leader” by G2...

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Blue Monday Email Marketing Campaign Ideas

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6 Blue Monday campaigns to cheer up your audiences

Blue Monday. Not the New Order smash hit but apparently one of the most depressing days of the year. This...

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Live Commerce

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What is Live Commerce and who’s nailing it?

Live commerce. If the phrase sounds familiar to you, it may be because live commerce is the fastest growing industry...

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Pure360 launches lead generation tool, GatorLeads, to customers

In November 2021 we joined the Spotler Group. Today we’re proud to start providing our customers with some of the...

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5 last minute ecommerce campaigns to increase revenue

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5 last-minute eCommerce campaigns to increase revenue before the end of the year

Christmas is coming, and we’re sure any eCommerce brand out there is busy implementing their well thought out email campaigns....

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7 ways to make email marketing more interactive

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7 ways to make emails more interactive

It is estimated that roughly 306.5 billion emails were sent every day (yes, every day) in 2020. A figure that...

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7 ways to ensure your email is accessible to all

Email accessibility. That’s not a phrase we hear too often, is it? That’s because email accessibility is often an afterthought....

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9 metrics to track the effectiveness of email marketing instead of open rate

Open rates are one of the metrics that make up the foundation of email marketing reports. That being said, the...

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Spotler acquires Pure360 – Customer and Partner FAQ’s

Who is the Spotler Group? The Spotler Group is a European organisation specialising in data driven, omni-channel and marketing automation...

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The Spotler Group Acquires Highly Rated UK B2C Vendor Pure360

Rotterdam, NL: Today, Spotler Group announced the acquisition of UK-based Purepromoter Limited (trading as Pure360), a leading B2C marketing platform,...

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Travel Welcome Campaigns

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8 Travel welcome emails we’re loving in 2021

After a year of travel chaos, it was recently reported that long haul bookings for 2022 have surged. Great news...

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4 benefits of email marketing branding

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4 benefits of email marketing branding

According to the DMA Consumer Email Tracker, 68% consumers say that brand recognition is an extremely important factor in determining...

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