BLOG 7 ways to ensure your email is accessible to all Email accessibility. That’s not a phrase we hear too often, is it? That’s because email accessibility is often an afterthought.... Read more
BLOG 9 metrics to track the effectiveness of email marketing instead of open rate Open rates are one of the metrics that make up the foundation of email marketing reports. That being said, the... Read more
BLOG Spotler acquires Pure360 – Customer and Partner FAQ’s Who is the Spotler Group? The Spotler Group is a European organisation specialising in data driven, omni-channel and marketing automation... Read more
BLOG The Spotler Group Acquires Highly Rated UK B2C Vendor Pure360 Rotterdam, NL: Today, Spotler Group announced the acquisition of UK-based Purepromoter Limited (trading as Pure360), a leading B2C marketing platform,... Read more
BLOG 8 Travel welcome emails we’re loving in 2021 After a year of travel chaos, it was recently reported that long haul bookings for 2022 have surged. Great news... Read more
BLOG 4 benefits of email marketing branding According to the DMA Consumer Email Tracker, 68% consumers say that brand recognition is an extremely important factor in determining... Read more
BLOG What is Marketing Mix? Before we jump into answering the question “What is Marketing Mix?” it’s important we understand the goal of this approach,... Read more
BLOG How travel brands can rebuild trust with email marketing Times are hard for the travel industry. Not only did the industry lose a staggering $935 billion in the first... Read more
BLOG Will connected cars be the next big thing for commerce? In 2020 there were 30 million connected cars sold globally. Which equates to 41% of new car sales, worldwide. And... Read more
BLOG 6 triggered email campaigns to increase travel bookings The travel industry was one of the hardest hit over the past 18 months. With tourism spend unlikely to return... Read more
BLOG 10 email marketing campaigns that increase customer loyalty Everyone loves growing their customer base. With new customers comes new opportunities, new engagement, and new sales. However, it costs... Read more
BLOG The rise of flexible payments for the UK eCommerce industry The commerce industry is one of the most innovative around. Brands in this area are often at the forefront of... Read more
BLOG 3 things we learned about the travel industry from ABTA Chief Executive Mark Tanzer This week ABTA kicked off its annual travel convention. With past convention destinations of Abu Dhabi and Tokyo a distant... Read more
BLOG Why product recommendations are essential for increasing eCommerce revenue With eCommerce becoming increasingly competitive. And inboxes becoming increasingly busy. Brands need to pull out all the stops to stand... Read more
BLOG 7 email marketing campaigns that increase customer loyalty It costs 5 times more to attract new customers than to nurture existing ones. So many brands get distracted only focusing on... Read more