BLOG 5 easy steps to applying the Go-Giver principles to your marketing Bob Burg and John David Mann, leading authors of the Go-Giver books, describe the secret to success as not the... Read more
BLOG Upcoming Events in June 2020 We’re on the road again. Well actually, not so much the road but the information superhighway. From our home offices... Read more
BLOG Marketing Heroes – A q&a with Liz Brewer As we continue the spotlight on our own marketing heroes I am thrilled to have interviewed our Lead Customer Success... Read more
BLOG 5 Email trends identified amid COVID-19 Due to the unprecedented nature of the coronavirus pandemic, marketers had to base their reaction on gut or senior leadership... Read more
BLOG Pure360 stands against racism Last week we digested in horror the situation as it unfolded in America. We’ve watched as the world braved the... Read more
BLOG UK Consumers say brands should be sending more COVID-19 related emails However, the view is heavily polarised by geography, age and gender as represented in the infographic. Many brands have dialled... Read more
BLOG Recovery Planning: 6 reasons you need to update your welcome campaign today The welcome email is the most engaged with, it generates over 60% open rates and can have the highest conversion... Read more
BLOG Marketing Heroes: A q&a with Natalie Rockall We speak to email marketing consultant Natalie Rockall to find out her thoughts on the challenges facing marketing and her... Read more
BLOG 8 examples of dynamic content that improve the customer experience and boost conversions A common objective for marketers is to increase conversions whilst ensuring the customer gets the best experience. As well as... Read more
BLOG Marketing Heroes: A q&a with Andrew Bonar This week I spoke to Mr Deliverability, Andrew Bonar. A founding member of the first ever free email address service... Read more
BLOG Why every FMCG brand and retailer should implement these two useful email automations today Whilst consumers are in the lucky position of being spoilt for choice in the retail and FMCG environment, the always... Read more
BLOG Recovery Planning: 7 steps to conducting a data audit Having an in-depth understanding of what data you have in your business, where it is, how it is used and... Read more
BLOG 13 Time Saving Tools Marketers Can Use for Free With many marketing teams on furlough or budgets slashed amid COVID-19 finding free tools is incredibly welcome! Working in marketing... Read more
BLOG Marketing Heroes: A q&a with Kath Pay It is with great pleasure that we find ourselves speaking with the godmother of email marketing, Kath Pay. Highly sought... Read more
BLOG 5 reasons why marketing automation is critical to COVID-19 recovery planning As much as being focused on how to communicate during a crisis is paramount, it is also essential for businesses... Read more