You may be feeling far from festive but for many retailers Christmas marketing planning is already in full swing. And with good reason — the days between Black Friday and Christmas generate 50 to [...]

Has customer acquisition been bumped to the top of your priority list in the wake of GDPR? If so, you’re not alone. Re-permission campaigns (many of them sent needlessly) have led to depleted [...]

Love it or hate it, Black Friday is an event your brand can’t afford to ignore. Last year, UK Black Friday sales totalled a whopping £1.4bn from online alone. That’s an 11.7 percent increase on [...]

Halloween is creeping around the corner. And with UK consumers spending an estimated £320 million on Halloween products in 2017, if you’re in eCommerce you can run but you can’t hide. But which [...]

Every type of marketing has one thing in common. Whatever your industry, channel, or audience — all marketing exists to change the way consumers behave. Feel that way. Click that button. Prefer [...]

The overwhelming majority of marketers (73 percent) rate email as the number one digital channel for ROI. Email generates around £29bn retail sales annually. Growing a healthy email list is the [...]

House of Fraser’s last-minute buyout buyout, and John Lewis’ announcement of a 99% profit drop dominated the headlines last quarter. Acting as a constant reminder to other high street [...]

The modern consumer’s journey to purchase is rarely linear. It may take days, weeks — or even months — for a customer to research, consider, and finally purchase your products. Often this process [...]