Community building is not a quick win. So, why do for-profit brands invest time and money in this activity? Put simply, building a community around your brand gives your customers a sense of [...]

In the New Year, we often feel motivated to make positive changes in our lives and to do our best in the year ahead. As such, we often set ourselves goals or resolutions that we hope to achieve, [...]

All that effort to get people to your website and 96% leave without transacting, 70% leave never to be seen again. Those are very typical numbers. It’s no wonder capturing, and email address is [...]

Looking to switch to a new email service provider (ESP)? Are scare stories about how this could impact deliverability putting you off? If so, read on. This blog post is here to allay your fears. [...]

Checkout abandonment is usually an issue we associate with retailers. It’s not uncommon for retail shoppers to start loading products into their online basket and then abandon it before [...]

Changing your email service provider (ESP) is not a decision to take lightly. Businesses are extremely reliant on email for a wide mix of communications. And there are risks involved with [...]

Personalisation, welcome messages and sending your emails at the most opportune time for engagement has never been more important. Especially in an overcrowded and noisy marketplace, where first [...]

Social proof is when people refer to the behaviour of others in new or unfamiliar situations i.e. when they’re unsure of what to do. This is highly likely to occur during the Christmas season [...]

As we enter this incredibly competitive sales period, our inboxes are going to get noisier and noisier. But this doesn’t mean that it isn’t worth doing email marketing at this time of year—quite [...]

On an average day, 69% of people abandon their online shopping. During Black Friday, basket abandonment rates increase to 75%! There are many reasons why people abandon their online baskets. But [...]