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6 Ways to Boost Your Email Marketing Career in 2019

In the New Year, we often feel motivated to make positive changes in our lives and to do our best...

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The Three ‘I’s to list growth

All that effort to get people to your website and 96% leave without transacting, 70% leave never to be seen...

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How to Warm up Your IP When Switching Email Service Provider

Looking to switch to a new email service provider (ESP)? Are scare stories about how this could impact deliverability putting...

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How the Travel Industry Can Tackle High Abandonment Rates

Checkout abandonment is usually an issue we associate with retailers. It’s not uncommon for retail shoppers to start loading products...

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10 Things to do When Switching Your Email Service Provider

Changing your email service provider (ESP) is not a decision to take lightly. Businesses are extremely reliant on email for...

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Email sign up form

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Optimising your signup forms and getting started with email automations

Personalisation, welcome messages and sending your emails at the most opportune time for engagement has never been more important. Especially...

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How to Use Social Proof to Boost Christmas Sales

Social proof is when people refer to the behaviour of others in new or unfamiliar situations i.e. when they’re unsure...

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5 Christmas Personas

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5 Buyer Personas to Email this Christmas

As we enter this incredibly competitive sales period, our inboxes are going to get noisier and noisier. But this doesn’t...

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abandon basket

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How to Drive More Revenue from Black Friday Basket Abandonment Emails

On an average day, 69% of people abandon their online shopping. During Black Friday, basket abandonment rates increase to 75%!...

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How to Structure Your Black Friday Email Campaigns

Black Friday and Cyber Monday are fast approaching.  By now you should have mapped out your campaign objectives and segmented your...

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Is Your Email Creative Impacting Conversions?

Used well, email can outperform other marketing channels. In fact, the majority of marketers (73 percent) rate it as the...

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Black Friday

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Get Campaign Ready For Black Friday

Last year we explored some of the trends identified during the last Black Friday and have put together some handy...

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The Benefits of an All-in-one Personalisation Platform

Is building a highly personalised customer experience high on your agenda? If so you’re not alone. The overwhelming majority (98...

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Why an Email Preference Centre Is Essential Post GDPR

The arrival of General Data Protection Regulation (GDPR) has woken consumers up to the fact they have a say in...

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AI marketing

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Why AI Won’t Replace Marketers

AI has revolutionised the customer experience. Once considered time consuming and unrealistic, personalisation is now mainstream – we have entered...

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