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5 ways your email marketing campaigns are not just for selling

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5 ways your email marketing campaigns aren’t just about selling!

It’s 2021. And consumers are becoming increasingly savvy to sales tactics. They are craving experiences, connections, and a meaningful relationship...

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The Cocktail Party Effect and Personalisation

We’ve all experienced those busy events. Loud parties, bustling restaurants, crowded gigs. Have you ever noticed that despite the music,...

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The C Word. 5 things you should be doing now to prepare for the festive season

This time last year we talked about “Christmas Creep”. The concept where retailers are ‘sneaking’ Christmas onto their shelves and...

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5 ways email marketing supports the discovery phase in the customer lifecycle

The discovery stage of the customer lifecycle is one of the most important. It’s an opportunity for brands to set...

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Marketing Heroes: a q&a with Kenda Macdonald

I’m so excited to have spoken with Kenda Macdonald, she’s a forensic psychology major, and the founder of Automation Ninjas....

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Apple Announcement – iOS15 and its implications for email marketers 

At their annual Worldwide Developer Conference (WWDC) keynote on June 7, Apple unveiled a number of key privacy-focused updates that...

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Top eCommerce Platforms for UK brands

eCommerce now accounts for more than a quarter of all retail sales in the UK. A number which is expected...

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Marketing Heroes: A q&a with Huriyyah Dhanse

Our conversations with our marketing heroes are back! In this series we talk to our marketing heroes who we think...

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How to increase first time purchases with dynamic content

Your email marketing platform gives you the ability to send dynamic content. But you can’t quite figure out where to...

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Top 5 customer review sites we love. And marketers should check out.

Over 93% of consumers take online reviews into account when making a purchasing decision. And 60% of consumers look at...

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The State of eCommerce 2021. 6 months in.

The eCommerce industry is only just settling into the ‘new normal’. But what does that mean? Consumer shopping habits have...

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7 welcome campaigns from Hobby brands that ooze a community vibe

Over the past year, the UK hobby industry has been growing rapidly. And is expected to continue to grow annually...

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What is a Preference Centre and why do you need one?

Marketing innovation is moving at a rapid pace. AI, personalisation, automation. It’s a very exciting time to be part of...

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Welcome Back. How restaurants can use email to improve the customer experience

The moment that UK restaurants have been waiting for is finally here. Patrons no longer have to braze the drizzly...

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What is Geotargeting and how can it drive more sales online and in-store?

A consumer’s physical location can have a significant impact on the purchases they make. Both online and offline. Different locations...

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