BLOG 6 Ways to Boost Your Email Marketing Career in 2019 In the New Year, we often feel motivated to make positive changes in our lives and to do our best... Read more
BLOG The Three ‘I’s to list growth All that effort to get people to your website and 96% leave without transacting, 70% leave never to be seen... Read more
BLOG How to Warm up Your IP When Switching Email Service Provider Looking to switch to a new email service provider (ESP)? Are scare stories about how this could impact deliverability putting... Read more
BLOG How the Travel Industry Can Tackle High Abandonment Rates Checkout abandonment is usually an issue we associate with retailers. It’s not uncommon for retail shoppers to start loading products... Read more
BLOG 10 Things to do When Switching Your Email Service Provider Changing your email service provider (ESP) is not a decision to take lightly. Businesses are extremely reliant on email for... Read more
BLOG Optimising your signup forms and getting started with email automations Personalisation, welcome messages and sending your emails at the most opportune time for engagement has never been more important. Especially... Read more
BLOG How to Use Social Proof to Boost Christmas Sales Social proof is when people refer to the behaviour of others in new or unfamiliar situations i.e. when they’re unsure... Read more
BLOG 5 Buyer Personas to Email this Christmas As we enter this incredibly competitive sales period, our inboxes are going to get noisier and noisier. But this doesn’t... Read more
BLOG How to Drive More Revenue from Black Friday Basket Abandonment Emails On an average day, 69% of people abandon their online shopping. During Black Friday, basket abandonment rates increase to 75%!... Read more
BLOG How to Structure Your Black Friday Email Campaigns Black Friday and Cyber Monday are fast approaching. By now you should have mapped out your campaign objectives and segmented your... Read more
BLOG Is Your Email Creative Impacting Conversions? Used well, email can outperform other marketing channels. In fact, the majority of marketers (73 percent) rate it as the... Read more
BLOG Get Campaign Ready For Black Friday Last year we explored some of the trends identified during the last Black Friday and have put together some handy... Read more
BLOG The Benefits of an All-in-one Personalisation Platform Is building a highly personalised customer experience high on your agenda? If so you’re not alone. The overwhelming majority (98... Read more
BLOG Why an Email Preference Centre Is Essential Post GDPR The arrival of General Data Protection Regulation (GDPR) has woken consumers up to the fact they have a say in... Read more
BLOG Why AI Won’t Replace Marketers AI has revolutionised the customer experience. Once considered time consuming and unrealistic, personalisation is now mainstream – we have entered... Read more