BLOG The rise of flexible payments for the UK eCommerce industry The commerce industry is one of the most innovative around. Brands in this area are often at the forefront of... Read more
BLOG 3 things we learned about the travel industry from ABTA Chief Executive Mark Tanzer This week ABTA kicked off its annual travel convention. With past convention destinations of Abu Dhabi and Tokyo a distant... Read more
BLOG Why product recommendations are essential for increasing eCommerce revenue With eCommerce becoming increasingly competitive. And inboxes becoming increasingly busy. Brands need to pull out all the stops to stand... Read more
BLOG 7 email marketing campaigns that increase customer loyalty It costs 5 times more to attract new customers than to nurture existing ones. So many brands get distracted only focusing on... Read more
BLOG 6 wellness brands that are smashing email marketing personalisation The wellness industry is well and truly booming. In fact, consumers are spending more on wellness than ever. The industry... Read more
BLOG What is responsible marketing for email marketers? Responsible marketing can mean different things to different people. A simple Google search will show up a variety of topics... Read more
BLOG How to increase customer retention with these nurture programmes So many brands put their energy into filling up the top of the funnel and attracting new customers. Yet, retaining... Read more
BLOG What is Behavioural Targeting? In this day and age, one-size-fits-all marketing no longer cuts it. Yet many businesses are still stuck with the ‘spray... Read more
BLOG The Essential Email Marketers Guide to Apple Mail Privacy Protection – Sept 2021 With IOS 15 starting to roll out on Monday 20th September we are going to see a number of impacts... Read more
BLOG How to manually warm up a cold dedicated IP When you receive your shiny new IP, it may have little to no sending history, this is what we call... Read more
BLOG Pure360 to speak at ABTA’s Digital Marketing Training for Travel Komal Helyer, VP, Marketing at Pure360 is delighted to be speaking at ABTA’s Digital Marketing Training for Travel, which will... Read more
BLOG 6 reasons curiosity is essential for every marketer Curiosity may have killed the cat (or so they say). But it can actually be beneficial for marketers. In fact,... Read more
BLOG 10 tips to a successful Black Friday 2021 If you’re a retail brand that hasn’t started planning for Black Friday, then what are you waiting for? Black Friday... Read more
BLOG 5 Dynamic Content tactics that allow marketers to execute personalisation Personalisation can be more than simply using a first name in an email. What if we told you that you... Read more
BLOG Back to school. 10 books email marketers should read to get ahead There is so much information for marketers to consume today. Blogs, guides, webinars, reports, talks and presentations. The options for... Read more