Online personalisation has spurred rapid growth for many eCommerce businesses in recent years. To date, brands like ASOS — with thousands of products, catering to thousands of differing tastes — [...]

Brighton, 20 July 2018 – Marketing automation suite Pure360 has announced Mark Ash as its new CEO. Ash takes over from Stuart Dawson, who will be moving onto Non-Executive Director roles for [...]

As online sales grow each year, you’d be forgiven for thinking clicks are crushing bricks. But the sprawling eCommerce landscape doesn’t mean curtains for physical stores. Far from it. [...]

We’ve got some important news to share here at Pure360 HQ. There’s been a change in leadership and after eight fantastic years Stuart Dawson has decided to make a career move and will [...]

As smart marketers you’ll be well versed in the theory behind personalisation. Tailoring your message for specific segments increases relevance. This makes your marketing more persuasive. More [...]

Is your eCommerce business focused on rapid growth? If the answer is yes, then you’ll already understand the importance of customer loyalty. Attracting new customers is five to twenty-five times [...]

Everyone loves a bargain. But is discounting always in the best interests of your business? A discount strategy that’s not carefully considered can seriously damage your brand, for three main [...]

When it comes to health and beauty it’s all about the customer experience. Customers don’t just want a product – they also want to feel a certain way and customer experience helps achieve [...]