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5 Christmas Personas

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5 Buyer Personas to Email this Christmas

As we enter this incredibly competitive sales period, our inboxes are going to get noisier and noisier. But this doesn’t...

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abandon basket

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How to Drive More Revenue from Black Friday Basket Abandonment Emails

On an average day, 69% of people abandon their online shopping. During Black Friday, basket abandonment rates increase to 75%!...

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How to Structure Your Black Friday Email Campaigns

Black Friday and Cyber Monday are fast approaching.  By now you should have mapped out your campaign objectives and segmented your...

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Black Friday

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Get Campaign Ready For Black Friday

Last year we explored some of the trends identified during the last Black Friday and have put together some handy...

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Is Your Email Creative Impacting Conversions?

Used well, email can outperform other marketing channels. In fact, the majority of marketers (73 percent) rate it as the...

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The Benefits of an All-in-one Personalisation Platform

Is building a highly personalised customer experience high on your agenda? If so you’re not alone. The overwhelming majority (98...

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Why an Email Preference Centre Is Essential Post GDPR

The arrival of General Data Protection Regulation (GDPR) has woken consumers up to the fact they have a say in...

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AI marketing

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Why AI Won’t Replace Marketers

AI has revolutionised the customer experience. Once considered time consuming and unrealistic, personalisation is now mainstream – we have entered...

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14 Ways to Increase Open Rates

The first step towards email marketing success is to achieve a healthy email open rate.  The average open rate in...

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The Simplified Guide to Email Marketing

Estimated to generate £29bn retail sales annually, email is an essential way to grow your revenue. But how do you...

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12 Tips for Planning Your Christmas Marketing

You may be feeling far from festive but for many retailers Christmas marketing planning is already in full swing. And...

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30 Ways to Grow Your Email List Post GDPR

Has customer acquisition been bumped to the top of your priority list in the wake of GDPR? If so, you’re...

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Black friday

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10 Black Friday Emails That Boost Sales

Love it or hate it, Black Friday is an event your brand can’t afford to ignore. Last year, UK Black...

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Halloween pumpkin

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How to Own Halloween with Email Marketing

Halloween is creeping around the corner. And with UK consumers spending an estimated £320 million on Halloween products in 2017,...

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Adapting Your Customer Acquisition Strategy Post GDPR

Every type of marketing has one thing in common. Whatever your industry, channel, or audience — all marketing exists to...

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