BLOG 5 reasons why personalisation is essential when the country is in lockdown When the country is in crisis, a little personal touch goes a long way. In fact, 80% of consumers are... Read more
BLOG Pure360 CEO, Mark Ash, recognised in Top 25 CEO’s of Europe 2020 We’re really pleased to announce that Pure360 CEO, Mark Ash, has been placed in the Top 25 CEO’s of Europe... Read more
BLOG 10 Black Friday emails we’re loving in 2020 Black Friday is almost here. With a week to go, brands are furiously fighting it out in the inbox to... Read more
BLOG Email Marketing Reputation. Explained. Part 4. In previous blog posts we’ve looked at reputation management and some tips to see how we can keep up to... Read more
BLOG Top use cases for Marketing Automation in Education and Online Learning The world is moving online at an increasingly rapid rate. Businesses, schools, universities, and institutions are quickly adapting to challenges... Read more
BLOG 7 tactics UK marketers can learn from Singles Day, China 2020 If you’re looking for predictions in commerce, a good place to take note is China. And if China’s Singles Day... Read more
BLOG 4 RFM segments successful marketers are using to accelerate lifecycle automation results Sending behaviour triggered automated email campaigns has a huge array of benefits. In most cases a one size fits all... Read more
BLOG How to nurture customers new to ecommerce While retail sales have struggled throughout lockdown and 2020. Many businesses will be relieved to know that online sales have... Read more
BLOG Best Practice Guide to Marketing Automation for Acquisition Marketing automation is fast becoming the preferred way for brands to acquire new customers. In fact, investment in marketing automation... Read more
BLOG 5 reasons why marketing automation is essential for retail marketing Society is embracing automation. Introducing new and advanced technology to take over from manual, laborious, and technical tasks that we... Read more
BLOG Pure360 named High Performer in Email Marketing and awarded multiple badges by G2.com We’re really proud to have received multiple G2.com badges in the Email Marketing Grid reports, Fall 2020. These are awarded... Read more
BLOG 21 ways to grow your customer base Fans. Impressions. Likes. Views. Follows. Yes, these metrics are all well and good. But these are all reliant on third... Read more
BLOG Surviving Lockdown. A marketers view. Everyone remembers that fateful broadcast on 23rd March 2020, when the PM announced that we were officially ‘locking down’. That... Read more
BLOG Email Marketing Reputation. Explained. Part 3. Improving your reputation In the previous blogs (Part 1 : Part 2) we’ve looked at the basics of Email reputation... Read more
BLOG How the Travel Industry Can Tackle High Abandonment Rates Checkout abandonment is usually an issue we associate with retailers. It’s not uncommon for retail shoppers to start loading products... Read more