BLOG 5 Buyer Personas to Email this Christmas As we enter this incredibly competitive sales period, our inboxes are going to get noisier and noisier. But this doesn’t... Read more
BLOG How to Drive More Revenue from Black Friday Basket Abandonment Emails On an average day, 69% of people abandon their online shopping. During Black Friday, basket abandonment rates increase to 75%!... Read more
BLOG How to Structure Your Black Friday Email Campaigns Black Friday and Cyber Monday are fast approaching. By now you should have mapped out your campaign objectives and segmented your... Read more
BLOG Get Campaign Ready For Black Friday Last year we explored some of the trends identified during the last Black Friday and have put together some handy... Read more
BLOG Is Your Email Creative Impacting Conversions? Used well, email can outperform other marketing channels. In fact, the majority of marketers (73 percent) rate it as the... Read more
BLOG The Benefits of an All-in-one Personalisation Platform Is building a highly personalised customer experience high on your agenda? If so you’re not alone. The overwhelming majority (98... Read more
BLOG Why an Email Preference Centre Is Essential Post GDPR The arrival of General Data Protection Regulation (GDPR) has woken consumers up to the fact they have a say in... Read more
BLOG Why AI Won’t Replace Marketers AI has revolutionised the customer experience. Once considered time consuming and unrealistic, personalisation is now mainstream – we have entered... Read more
BLOG 14 Ways to Increase Open Rates The first step towards email marketing success is to achieve a healthy email open rate. The average open rate in... Read more
BLOG The Simplified Guide to Email Marketing Estimated to generate £29bn retail sales annually, email is an essential way to grow your revenue. But how do you... Read more
BLOG 12 Tips for Planning Your Christmas Marketing You may be feeling far from festive but for many retailers Christmas marketing planning is already in full swing. And... Read more
BLOG 30 Ways to Grow Your Email List Post GDPR Has customer acquisition been bumped to the top of your priority list in the wake of GDPR? If so, you’re... Read more
BLOG 10 Black Friday Emails That Boost Sales Love it or hate it, Black Friday is an event your brand can’t afford to ignore. Last year, UK Black... Read more
BLOG How to Own Halloween with Email Marketing Halloween is creeping around the corner. And with UK consumers spending an estimated £320 million on Halloween products in 2017,... Read more
BLOG Adapting Your Customer Acquisition Strategy Post GDPR Every type of marketing has one thing in common. Whatever your industry, channel, or audience — all marketing exists to... Read more