BLOG 5 persuasion techniques to supercharge your email campaigns You’ve done everything right. Crafted an irresistible subject line, featured a stunning banner image, and penned some seriously snappy copy.... Read more
BLOG 4 ways to incorporate user generated content to boost revenue Over the past two years consumer needs have continuously changed, along with marketing resource, budgets, and strategies. User generated content... Read more
BLOG What is zero party data? Data has been a hot topic for marketers in recent years. GDPR, privacy, data and ad tracking are all topics... Read more
BLOG Pure360 named Leader in Email Marketing Software by G2 In what has been another incredible year we’re proud to announce that Pure360 has been named as “Leader” by G2... Read more
BLOG 6 Blue Monday campaigns to cheer up your audiences Blue Monday. Not the New Order smash hit but apparently one of the most depressing days of the year. This... Read more
BLOG What is Live Commerce and who’s nailing it? Live commerce. If the phrase sounds familiar to you, it may be because live commerce is the fastest growing industry... Read more
BLOG Pure360 launches lead generation tool, GatorLeads, to customers In November 2021 we joined the Spotler Group. Today we’re proud to start providing our customers with some of the... Read more
BLOG 5 last-minute eCommerce campaigns to increase revenue before the end of the year Christmas is coming, and we’re sure any eCommerce brand out there is busy implementing their well thought out email campaigns.... Read more
BLOG 7 ways to make emails more interactive It is estimated that roughly 306.5 billion emails were sent every day (yes, every day) in 2020. A figure that... Read more
BLOG 7 ways to ensure your email is accessible to all Email accessibility. That’s not a phrase we hear too often, is it? That’s because email accessibility is often an afterthought.... Read more
BLOG 9 metrics to track the effectiveness of email marketing instead of open rate Open rates are one of the metrics that make up the foundation of email marketing reports. That being said, the... Read more
BLOG Spotler acquires Pure360 – Customer and Partner FAQ’s Who is the Spotler Group? The Spotler Group is a European organisation specialising in data driven, omni-channel and marketing automation... Read more
BLOG The Spotler Group Acquires Highly Rated UK B2C Vendor Pure360 Rotterdam, NL: Today, Spotler Group announced the acquisition of UK-based Purepromoter Limited (trading as Pure360), a leading B2C marketing platform,... Read more
BLOG 8 Travel welcome emails we’re loving in 2021 After a year of travel chaos, it was recently reported that long haul bookings for 2022 have surged. Great news... Read more
BLOG 4 benefits of email marketing branding According to the DMA Consumer Email Tracker, 68% consumers say that brand recognition is an extremely important factor in determining... Read more