BLOG 7 Frightfully Spooky Halloween Email Marketing Campaigns To Inspire You It was expected that Brits will spend over £500m on Halloween this year. Will COVID-19 spook consumers into retreating to... Read more
BLOG 4 reasons why Christmas starts now “Christmas gets earlier every year”. We’ve all heard it. You’ve probably even said it yourself at one point. Loathed by... Read more
BLOG Email Marketing Reputation. Explained. Part 2. Reputation, Reputation In Part 1 we looked at sending practices generally and got an understanding of what factors can affect... Read more
BLOG What is conversion rate optimisation for email marketing? Boosting opens, clicks, traffic, and page views is all well and good. But what about converting these metrics into actual... Read more
BLOG Email Marketing Reputation. Explained. Part 1. It’s difficult, isn’t it? You’re being asked to get emails to the Inbox for the company so you can generate... Read more
BLOG What marketers can learn from the SAGE 9 step COVID-19 behavioural change plan It was March 2020, the impact of COVID-19 on the UK population was serious and before we knew we were... Read more
BLOG 6 best practice tips for landing pages Landing pages are one of the most valuable marketing channels available to any business. Whether you are looking to grow... Read more
BLOG 5 reasons why you can’t afford to ignore SMS in your marketing strategy Online marketing can often become complex. Omnichannel and multichannel. Influencers and micro influencers. Re-targeting and re-engagement. CTA and CTR. We’re... Read more
BLOG How to integrate email and social media Remember when social media first appeared on the marketing scene? Many proclaimed that “email is dead!”. That it should step... Read more
BLOG Analytics – A Fashion Retailer Case Study The problem:- Whilst implementing mostly bulk campaigns, the client wanted to understand more. They had a good view of success... Read more
BLOG The Analytics Maturity Model Demystifying marketing analytics. Making it easy, actionable and quantifiable. There’s a problem, the data industry has created a analytics monster,... Read more
BLOG Launching Actionable Analytics for Commerce Marketers We’re hitting refresh on analytics for marketers There’s a problem. The data industry has produced an analytics monster, creating complexity... Read more
BLOG 9 examples of Birthday emails from retail brands in 2020 Even in 2020, the birthday email is still a great way to engage with your consumer. It is the time... Read more
BLOG Omnichannel, multichannel. What’s the difference? As marketers, we’ve all heard of multichannel. In fact, it’s something that many businesses have strived to achieve over the... Read more
BLOG Why Pure360’s customer open rates are almost 30% above UK benchmark According to the DMA Email Benchmarking report 2020, the average open rate benchmark is 20% for B2C and 21% for... Read more