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7 Frightfully Spooky Halloween Email Marketing Campaigns To Inspire You

It was expected that Brits will spend over £500m on Halloween this year. Will COVID-19 spook consumers into retreating to...

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4 reasons why Christmas starts now

“Christmas gets earlier every year”. We’ve all heard it. You’ve probably even said it yourself at one point. Loathed by...

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Email Marketing Reputation. Explained. Part 2.

Reputation, Reputation In Part 1 we looked at sending practices generally and got an understanding of what factors can affect...

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What is conversion rate optimisation for email marketing?

Boosting opens, clicks, traffic, and page views is all well and good. But what about converting these metrics into actual...

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Email Marketing Reputation. Explained. Part 1.

It’s difficult, isn’t it? You’re being asked to get emails to the Inbox for the company so you can generate...

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What marketers can learn from the SAGE 9 step COVID-19 behavioural change plan

It was March 2020, the impact of COVID-19 on the UK population was serious and before we knew we were...

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6 best practice tips for landing pages

Landing pages are one of the most valuable marketing channels available to any business. Whether you are looking to grow...

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5 reasons why you can’t afford to ignore SMS in your marketing strategy

Online marketing can often become complex. Omnichannel and multichannel. Influencers and micro influencers. Re-targeting and re-engagement. CTA and CTR. We’re...

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How to integrate email and social media

Remember when social media first appeared on the marketing scene? Many proclaimed that “email is dead!”. That it should step...

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Analytics – A Fashion Retailer Case Study

The problem:- Whilst implementing mostly bulk campaigns, the client wanted to understand more. They had a good view of success...

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The Analytics Maturity Model

Demystifying marketing analytics. Making it easy, actionable and quantifiable. There’s a problem, the data industry has created a analytics monster,...

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Launching Actionable Analytics for Commerce Marketers

We’re hitting refresh on analytics for marketers There’s a problem. The data industry has produced an analytics monster, creating complexity...

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9 examples of Birthday emails from retail brands in 2020

Even in 2020, the birthday email is still a great way to engage with your consumer. It is the time...

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See the wood for the trees

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Omnichannel, multichannel. What’s the difference?

As marketers, we’ve all heard of multichannel. In fact, it’s something that many businesses have strived to achieve over the...

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Why Pure360’s customer open rates are almost 30% above UK benchmark

According to the DMA Email Benchmarking report 2020, the average open rate benchmark is 20% for B2C and 21% for...

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