BLOG 7 ways personalisation reduces friction in the buying process We are a nation of consumers. In fact, in 2021 retail spending increased by 24% compared to 2019. But that... Read more
BLOG 6 Email Marketing Service Provider Benefits We may be biased, but we strongly believe that email marketing is one of the most valuable channels available to... Read more
BLOG How to be better at email marketing than your competitors At Pure360, it pains us to see that in 2021 the inbox is still full of some frankly really bad... Read more
BLOG A look back: 10 emails from 2021 that we’re loving and why Every year is packed full of opportunities for marketers to get in touch with their audience. And 2021 is no... Read more
BLOG Why too much choice is damaging your conversion rate For many marketers, offering consumers as much choice as possible seems like a sensible strategy. After all, it increases the... Read more
BLOG It’s OK you’re only human. What to do when you’ve sent that dreaded broken email! Whether you’re an email novice or a pro, we’ve all been there. Just after hitting send you, or even worse,... Read more
BLOG 7 questions successful email marketers should ask about their data every day Data is key to any good email marketing campaign. It ensures that emails are sent to the right person, with... Read more
BLOG How to get an A grade at Back to School email marketing campaigns We’re half way through the summer holidays… But just as parents have wrapped their heads around keeping their children and... Read more
BLOG Why every eCommerce business must invest in email marketing retargeting If you’ve not heard of retargeting, chances are you have experienced it. Maybe there’s a specific product that you’ve had... Read more
BLOG How to warm your dedicated IP Successful email marketing isn’t just about great email design, personalised messaging, and advanced automation techniques. Email marketing can also be... Read more
BLOG Why your email marketing needs better diversity The diversity and size of our population are growing. Gen Z, who already account for roughly 40% of global consumers... Read more
BLOG Millennials vs Generation Z – How to succeed at generational marketing Roughly ten years ago, marketers were feverishly researching how to market to millennials. This group of tech-savvy, well-educated, and diverse... Read more
BLOG What is Intelligent Time Sending for email marketing? What is the best time to send an email? It’s one of the most common questions we get asked. And... Read more
BLOG Help! My subscribers click my emails but don’t take action We’ve all been there. Putting time, effort, and resource into crafting email campaigns, series, and newsletters that you’re proud of.... Read more
BLOG 5 Elements in your Email Marketing Strategy you shouldn’t fail to test We know. Testing isn’t the most exciting stage of an email marketing strategy. But it is essential, nonetheless. Email testing... Read more