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Top 5 customer review sites we love. And marketers should check out.

Over 93% of consumers take online reviews into account when making a purchasing decision. And 60% of consumers look at...

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The State of eCommerce 2021. 6 months in.

The eCommerce industry is only just settling into the ‘new normal’. But what does that mean? Consumer shopping habits have...

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7 welcome campaigns from Hobby brands that ooze a community vibe

Over the past year, the UK hobby industry has been growing rapidly. And is expected to continue to grow annually...

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What is a Preference Centre and why do you need one?

Marketing innovation is moving at a rapid pace. AI, personalisation, automation. It’s a very exciting time to be part of...

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Welcome Back. How restaurants can use email to improve the customer experience

The moment that UK restaurants have been waiting for is finally here. Patrons no longer have to braze the drizzly...

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What is Geotargeting and how can it drive more sales online and in-store?

A consumer’s physical location can have a significant impact on the purchases they make. Both online and offline. Different locations...

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DTC Brands are nailing email marketing. Here’s why.

The rise of the DTC (direct to consumer) industry has been one of the biggest retail shifts to occur over...

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7 ways to reduce unsubscribers

People will unsubscribe from your emails. Unfortunately, it’s just inevitable. But not all subscribers are created equal. This means not...

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What is retargeting and why should you care?

Retargeting is an online marketing tactic that helps to re-engage with both potential purchasers and customers, based on their behaviour....

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10 ways to reduce landing page bounce rates

What constitutes a ‘good’ bounce rate is pretty subjective. For some, a bounce rate of 70% may be fantastic. For...

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Help! What should I do with my inactive subscribers?

Are inactive subscribers bad?  The traditional school of thought is that if your subscribers are inactive, you should remove them...

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What consumers do when they receive your email.

Recent DMA Consumer Email Research has found that 19%-29% of recipients click on the link within an email. But this...

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4 ways to increase sales by integrating Email & Social Feeds

Integrating email and social media has been a topic of interest for a few years now. There are lots of...

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4 data led email marketing campaigns that boost the customer experience

We probably don’t have to point out that customers are pretty important for any business. And so is keeping customers...

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3 reasons you need to update your Marketing Automations now (and regularly)

One of the most celebrated benefits of marketing automation is that you can ‘set it and forget it’. Leave them...

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