BLOG 9 examples of Birthday emails from retail brands in 2020 Even in 2020, the birthday email is still a great way to engage with your consumer. It is the time... Read more
BLOG Omnichannel, multichannel. What’s the difference? As marketers, we’ve all heard of multichannel. In fact, it’s something that many businesses have strived to achieve over the... Read more
BLOG Why Pure360’s customer open rates are almost 30% above UK benchmark According to the DMA Email Benchmarking report 2020, the average open rate benchmark is 20% for B2C and 21% for... Read more
BLOG The ultimate checklist to a successful email marketing automation strategy Amid COVID-19 many brands have switched off their email automations entirely, some have just left their old automations to run... Read more
BLOG 40 Email Marketing Statistics to shape your marketing strategy in 2020 Whether you’re looking for data to back up why you should be investing more time and effort into your email... Read more
BLOG ASGARDIANS – The Ultimate Email Marketing Testing Framework As marketers, we know that to meet our objectives we must continuously test and optimise strategies and tactics. Despite this,... Read more
BLOG Marketing Heroes – A q&a with Katie Noonan We talk to Pure360 Customer Success Manager, Katie Noonan, about marketing amid COVID-19, her inspirations and a little George Michael!... Read more
BLOG 3 persona based re-engagement journeys to win back customers According to Marketing Sherpa marketers loose over 25% of their active email marketing database every year. Essentially, if no action... Read more
BLOG 3 personalised basket abandoned triggered email marketing journeys. Deconstructed. A one size fits all basket abandonment campaign won’t deliver the impact that multiple personalised campaigns will. To a time... Read more
BLOG 5 steps to setting marketing objectives that supercharge results 1. Understand why marketing objectives are essential Many marketing teams often fail at the first hurdle when they lack objectives... Read more
BLOG 9 brands using email to rebuild consumer trust post lock-down After over 3 months of lockdown many businesses are starting to re-open their doors to the public. With high percentage... Read more
BLOG 5 email marketing campaigns that are useful to the consumer Businesses that are deemed as useful by the consumer are often more successful. Email is a great channel for brands... Read more
BLOG Staying Alive. 3 agile Arts & Culture brands all marketers can learn from The short term outlook for the Performing Arts and Culture world is sadly potentially bleak. With many institutions having to... Read more
BLOG The anatomy of a 5 part Post-Purchase email marketing journey Why is a post purchase journey important in email marketing? Any successful automation journey is based on purchase intent. Purchase... Read more
BLOG The 6 email Welcome Nurture Series guaranteed to increase sales! There are many reasons why a welcome series is one of the most important email marketing campaigns you send. Consumers... Read more