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Reduce Friction in the Buying Process

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7 ways personalisation reduces friction in the buying process

We are a nation of consumers. In fact, in 2021 retail spending increased by 24% compared to 2019. But that...

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6 Email Marketing Service Provider Benefits

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6 Email Marketing Service Provider Benefits

We may be biased, but we strongly believe that email marketing is one of the most valuable channels available to...

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How to be better than the competition

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How to be better at email marketing than your competitors

At Pure360, it pains us to see that in 2021 the inbox is still full of some frankly really bad...

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10 email campaigns were loving from 2021 so far

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A look back: 10 emails from 2021 that we’re loving and why

Every year is packed full of opportunities for marketers to get in touch with their audience. And 2021 is no...

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Too much Choice Damages Conversion Rates

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Why too much choice is damaging your conversion rate

For many marketers, offering consumers as much choice as possible seems like a sensible strategy. After all, it increases the...

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Tips on what to do when you've sent that dreaded broken email

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It’s OK you’re only human. What to do when you’ve sent that dreaded broken email!

Whether you’re an email novice or a pro, we’ve all been there. Just after hitting send you, or even worse,...

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7 Questions email marketers should ask of their data every day

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7 questions successful email marketers should ask about their data every day

Data is key to any good email marketing campaign. It ensures that emails are sent to the right person, with...

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Back to School Email Marketing

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How to get an A grade at Back to School email marketing campaigns

We’re half way through the summer holidays… But just as parents have wrapped their heads around keeping their children and...

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Why every eCommerce business must invest in email marketing retargeting

If you’ve not heard of retargeting, chances are you have experienced it. Maybe there’s a specific product that you’ve had...

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Email Marketing Blog from Pure360

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How to warm your dedicated IP

Successful email marketing isn’t just about great email design, personalised messaging, and advanced automation techniques. Email marketing can also be...

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Diversity in Email Marketing

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Why your email marketing needs better diversity

The diversity and size of our population are growing. Gen Z, who already account for roughly 40% of global consumers...

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Millennials vs Generation Z Email Marketing

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Millennials vs Generation Z – How to succeed at generational marketing

Roughly ten years ago, marketers were feverishly researching how to market to millennials. This group of tech-savvy, well-educated, and diverse...

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Intelligent Time Sending Email Marketing

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What is Intelligent Time Sending for email marketing?

What is the best time to send an email? It’s one of the most common questions we get asked. And...

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Email Marketing - How to get your subscribers to take action post click

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Help! My subscribers click my emails but don’t take action

We’ve all been there. Putting time, effort, and resource into crafting email campaigns, series, and newsletters that you’re proud of....

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Elements to test in email marketing

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5 Elements in your Email Marketing Strategy you shouldn’t fail to test

We know. Testing isn’t the most exciting stage of an email marketing strategy. But it is essential, nonetheless. Email testing...

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