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8 examples of dynamic content that improve the customer experience and boost conversions

A common objective for marketers is to increase conversions whilst ensuring the customer gets the best experience. As well as...

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Marketing Heroes: A q&a with Andrew Bonar

This week I spoke to Mr Deliverability, Andrew Bonar. A founding member of the first ever free email address service...

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Why every FMCG brand and retailer should implement these two useful email automations today

Whilst consumers are in the lucky position of being spoilt for choice in the retail and FMCG environment, the always...

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Recovery Planning: 7 steps to conducting a data audit

Having an in-depth understanding of what data you have in your business, where it is, how it is used and...

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13 Time Saving Tools Marketers Can Use for Free

With many marketing teams on furlough or budgets slashed amid COVID-19 finding free tools is incredibly welcome! Working in marketing...

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Marketing Heroes: A q&a with Kath Pay

It is with great pleasure that we find ourselves speaking with the godmother of email marketing, Kath Pay. Highly sought...

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Why Marketing Automation is crucial to COVID-19 recovery planning

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5 reasons why marketing automation is critical to COVID-19 recovery planning

As much as being focused on how to communicate during a crisis is paramount, it is also essential for businesses...

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Recovery planning: The changing consumer amid COVID-19 and into the future

How consumers shop is evolving.  Excess demand for products means consumers have no choice but to order from anywhere that...

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3 awesome examples of personalisation in B2B ecommerce

The need for B2B retail to turn to ecommerce is even more essential post COVID-19. To ensure that ecommerce is...

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Marketing Heroes: A q&a with Dela Quist

This week we spoke to one of the UK’s founding members of the ‘Email Glitterati’, an original email geek and...

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3 awesome personalisation in publishing examples

The UK publishing industry is one of the largest in the world. It generates over £6bn per year. Pre COVID-19...

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Marketing Heroes: A q&a with Mark Wiglesworth

We take a look inside the business to highlight some of the marketing heroes that work together with clients to...

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What marketers think of email marketing in 2020. 10 stats you need to know.

This year’s edition of the DMA Marketer Email Tracker offers the latest insights into what the marketing community think of...

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How marketers can learn from Maslow’s Hierarchy of Needs when in a crisis

Maslow’s Hierarchy of needs was developed by psychologist Abraham Maslow in the 1940s and has since been used by many...

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How travel brands can continue to engage consumers during COVID-19

Introduction How your brand behaves today and throughout the current crisis will be remembered when the world goes back to...

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