BLOG Top 5 customer review sites we love. And marketers should check out. Over 93% of consumers take online reviews into account when making a purchasing decision. And 60% of consumers look at... Read more
BLOG The State of eCommerce 2021. 6 months in. The eCommerce industry is only just settling into the ‘new normal’. But what does that mean? Consumer shopping habits have... Read more
BLOG 7 welcome campaigns from Hobby brands that ooze a community vibe Over the past year, the UK hobby industry has been growing rapidly. And is expected to continue to grow annually... Read more
BLOG What is a Preference Centre and why do you need one? Marketing innovation is moving at a rapid pace. AI, personalisation, automation. It’s a very exciting time to be part of... Read more
BLOG Welcome Back. How restaurants can use email to improve the customer experience The moment that UK restaurants have been waiting for is finally here. Patrons no longer have to braze the drizzly... Read more
BLOG What is Geotargeting and how can it drive more sales online and in-store? A consumer’s physical location can have a significant impact on the purchases they make. Both online and offline. Different locations... Read more
BLOG DTC Brands are nailing email marketing. Here’s why. The rise of the DTC (direct to consumer) industry has been one of the biggest retail shifts to occur over... Read more
BLOG 7 ways to reduce unsubscribers People will unsubscribe from your emails. Unfortunately, it’s just inevitable. But not all subscribers are created equal. This means not... Read more
BLOG What is retargeting and why should you care? Retargeting is an online marketing tactic that helps to re-engage with both potential purchasers and customers, based on their behaviour.... Read more
BLOG 10 ways to reduce landing page bounce rates What constitutes a ‘good’ bounce rate is pretty subjective. For some, a bounce rate of 70% may be fantastic. For... Read more
BLOG Help! What should I do with my inactive subscribers? Are inactive subscribers bad? The traditional school of thought is that if your subscribers are inactive, you should remove them... Read more
BLOG What consumers do when they receive your email. Recent DMA Consumer Email Research has found that 19%-29% of recipients click on the link within an email. But this... Read more
BLOG 4 ways to increase sales by integrating Email & Social Feeds Integrating email and social media has been a topic of interest for a few years now. There are lots of... Read more
BLOG 4 data led email marketing campaigns that boost the customer experience We probably don’t have to point out that customers are pretty important for any business. And so is keeping customers... Read more
BLOG 3 reasons you need to update your Marketing Automations now (and regularly) One of the most celebrated benefits of marketing automation is that you can ‘set it and forget it’. Leave them... Read more