BLOG 14 Valentines emails we love We’re in the mood for love… so we thought we would take a look at some of the Valentines emails... Read more
BLOG How to use RFM segments to supercharge Win-back Campaigns Behavioural Incentive Optimisation Behavioural Incentive Optimisation is the Pure360 methodology for using RFM segments to drive the next best action,... Read more
BLOG 5 reasons why you should be including product ratings in your emails Did you know that roughly 95% of customers read reviews before making a purchase? This suggests to us that product... Read more
BLOG 40 Stats every eCommerce Marketer should know in 2021 2020 has been an interesting year for eCommerce, to say the least. eCommerce marketers have been faced with challenges of... Read more
BLOG 7 Beauty Brands that are bossing customer engagement during lockdown The beauty industry is built on customer engagement. Speaking with customers, allowing potential customers to try, smell and feel products... Read more
BLOG Top use cases for Marketing Automation in FMCG The UK FMCG sector is the largest manufacturing sector in the country. And accounts for 14% of all manufacturing in... Read more
BLOG Top use cases for Marketing Automation in B2B eCommerce The B2B eCommerce industry has seen drastic change over the past few years. Before 2020, the audience was largely made... Read more
BLOG Top 5 reasons why you need defined objectives in 2021 The start of a new year is often accompanied by renewed positivity, enthusiasm, and energy. Many begin hopefully looking ahead... Read more
BLOG Email Marketing Reputation. Explained. Part 6. The Summary. In these blog posts we’ve looked at some key factors that affect your email reputation. To give you a quick... Read more
BLOG 40 Email Stats that will help guide your Strategy in 2021 After the year we’ve all had, planning for 2021 can seem like a daunting task. Whether you’re trying to predict... Read more
BLOG Top use cases for Marketing Automation in the Travel Industry Travel and tourism made up 10% of the global GDP in 2019 – being worth almost $9trillion. But despite this... Read more
BLOG Top use cases for Marketing Automation in the Insurance Industry The UK insurance industry boasts an impressive total premium income of $282 billion. And stands as the fourth largest in... Read more
BLOG Email Marketing Reputation. Explained. Part 5 Getting on a Deny List (A deny list is otherwise known in the past as a blacklist) In previous articles... Read more
BLOG Top use cases for Marketing Automation in the Publishing Industry The UK publishing industry generates over £6billion per year, accounting for almost 10% of UK creative industry employment, and supplying... Read more
BLOG Beauty Advent Calendars – A lesson in flawless marketing Who doesn’t love an advent calendar? Ever since we were children, advent calendars signified the start of (arguably) the most... Read more