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14 Valentines emails we love

We’re in the mood for love… so we thought we would take a look at some of the Valentines emails...

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How to use RFM segments to supercharge Win-back Campaigns

Behavioural Incentive Optimisation Behavioural Incentive Optimisation is the Pure360 methodology for using RFM segments to drive the next best action,...

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5 reasons why you should be including product ratings in your emails

Did you know that roughly 95% of customers read reviews before making a purchase? This suggests to us that product...

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40 Stats every eCommerce Marketer should know in 2021

2020 has been an interesting year for eCommerce, to say the least. eCommerce marketers have been faced with challenges of...

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7 Beauty Brands that are bossing customer engagement during lockdown

The beauty industry is built on customer engagement. Speaking with customers, allowing potential customers to try, smell and feel products...

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Top use cases for Marketing Automation in FMCG

The UK FMCG sector is the largest manufacturing sector in the country. And accounts for 14% of all manufacturing in...

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Top use cases for Marketing Automation in B2B eCommerce

The B2B eCommerce industry has seen drastic change over the past few years. Before 2020, the audience was largely made...

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Top 5 reasons why you need defined objectives in 2021

The start of a new year is often accompanied by renewed positivity, enthusiasm, and energy. Many begin hopefully looking ahead...

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Email Marketing Reputation. Explained. Part 6. The Summary.

In these blog posts we’ve looked at some key factors that affect your email reputation. To give you a quick...

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40 Email Stats that will help guide your Strategy in 2021

After the year we’ve all had, planning for 2021 can seem like a daunting task. Whether you’re trying to predict...

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Top use cases for Marketing Automation in the Travel Industry

Travel and tourism made up 10% of the global GDP in 2019 – being worth almost $9trillion. But despite this...

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Personalisation Insurance Industry

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Top use cases for Marketing Automation in the Insurance Industry

The UK insurance industry boasts an impressive total premium income of $282 billion. And stands as the fourth largest in...

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Email Marketing Reputation

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Email Marketing Reputation. Explained. Part 5

Getting on a Deny List (A deny list is otherwise known in the past as a blacklist) In previous articles...

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Top Use Cases for personalisation in Publishing

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Top use cases for Marketing Automation in the Publishing Industry

The UK publishing industry generates over £6billion per year, accounting for almost 10% of UK creative industry employment, and supplying...

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Lessons in Beauty Advent Calendar Marketing

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Beauty Advent Calendars – A lesson in flawless marketing

Who doesn’t love an advent calendar? Ever since we were children, advent calendars signified the start of (arguably) the most...

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