GDPR has landed. As the dust settles and consumers recover from the flurry of (mostly unnecessary) re-consent emails, marketing teams are reassessing their priorities. Faced with the reality of [...]

The arrival of the General Data Protection Regulation (GDPR) has left some marketers feeling anxious. A result of database cleansing and re-consent campaigns, many now have smaller email lists to [...]

Most eCommerce businesses will have some form of product recommendations on their website, but many will be only covering the basics. They may place a few last minute suggestions at the checkout [...]

As marketers, we can fixate on conversions. We become obsessed with finding new ways to ease customers along to their purchase decision. But what happens once our customer is over that line? [...]

We’re delighted to announce that Pure360 has been ranked as a ‘High Performer’ for Email Marketing by G2 Crowd. This is a big moment for us. It’s the culmination of a lot of hard work, so we [...]

The word GDPR is still on almost every marketers lips, be it the impact it’s had on email list size or the positive effects seen from cleansing your database of unengaged subscribers. Either way [...]

Health and beauty the fastest growing retail sector in eCommerce. The online health and beauty market in the UK is forecast to grow 21.1% over the next five years. With this growth comes [...]

Personalisation – it’s about more than inserting someone’s name into your emails. In fact, only adding your subscriber’s name into a campaign isn’t just an uninspiring way to personalise [...]