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9 examples of Birthday emails from retail brands in 2020

Even in 2020, the birthday email is still a great way to engage with your consumer. It is the time...

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See the wood for the trees

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Omnichannel, multichannel. What’s the difference?

As marketers, we’ve all heard of multichannel. In fact, it’s something that many businesses have strived to achieve over the...

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Why Pure360’s customer open rates are almost 30% above UK benchmark

According to the DMA Email Benchmarking report 2020, the average open rate benchmark is 20% for B2C and 21% for...

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The ultimate checklist to a successful email marketing automation strategy

Amid COVID-19 many brands have switched off their email automations entirely, some have just left their old automations to run...

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40 Email Marketing Statistics to shape your marketing strategy in 2020

Whether you’re looking for data to back up why you should be investing more time and effort into your email...

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ASGARDIANS – The Ultimate Email Marketing Testing Framework

As marketers, we know that to meet our objectives we must continuously test and optimise strategies and tactics. Despite this,...

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Marketing Heroes – A q&a with Katie Noonan

We talk to Pure360 Customer Success Manager, Katie Noonan, about marketing amid COVID-19, her inspirations and a little George Michael!...

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How to win back lost customers

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3 persona based re-engagement journeys to win back customers

According to Marketing Sherpa marketers loose over 25% of their active email marketing database every year. Essentially, if no action...

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Pure360 Abandoned Basket Email Marketing Journeys

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3 personalised basket abandoned triggered email marketing journeys. Deconstructed.

A one size fits all basket abandonment campaign won’t deliver the impact that multiple personalised campaigns will. To a time...

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Pure360 Email Marketing

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5 steps to setting marketing objectives that supercharge results

1. Understand why marketing objectives are essential Many marketing teams often fail at the first hurdle when they lack objectives...

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Open Sign

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9 brands using email to rebuild consumer trust post lock-down

After over 3 months of lockdown many businesses are starting to re-open their doors to the public. With high percentage...

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5 email marketing campaigns that are useful to the consumer

Businesses that are deemed as useful by the consumer are often more successful. Email is a great channel for brands...

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Staying Alive. 3 agile Arts & Culture brands all marketers can learn from

The short term outlook for the Performing Arts and Culture world is sadly potentially bleak. With many institutions having to...

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The anatomy of a 5 part Post-Purchase email marketing journey

Why is a post purchase journey important in email marketing? Any successful automation journey is based on purchase intent. Purchase...

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The 6 email Welcome Nurture Series guaranteed to increase sales!

There are many reasons why a welcome series is one of the most important email marketing campaigns you send. Consumers...

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