BLOG 8 examples of dynamic content that improve the customer experience and boost conversions A common objective for marketers is to increase conversions whilst ensuring the customer gets the best experience. As well as... Read more
BLOG Marketing Heroes: A q&a with Andrew Bonar This week I spoke to Mr Deliverability, Andrew Bonar. A founding member of the first ever free email address service... Read more
BLOG Why every FMCG brand and retailer should implement these two useful email automations today Whilst consumers are in the lucky position of being spoilt for choice in the retail and FMCG environment, the always... Read more
BLOG Recovery Planning: 7 steps to conducting a data audit Having an in-depth understanding of what data you have in your business, where it is, how it is used and... Read more
BLOG 13 Time Saving Tools Marketers Can Use for Free With many marketing teams on furlough or budgets slashed amid COVID-19 finding free tools is incredibly welcome! Working in marketing... Read more
BLOG Marketing Heroes: A q&a with Kath Pay It is with great pleasure that we find ourselves speaking with the godmother of email marketing, Kath Pay. Highly sought... Read more
BLOG 5 reasons why marketing automation is critical to COVID-19 recovery planning As much as being focused on how to communicate during a crisis is paramount, it is also essential for businesses... Read more
BLOG Recovery planning: The changing consumer amid COVID-19 and into the future How consumers shop is evolving. Excess demand for products means consumers have no choice but to order from anywhere that... Read more
BLOG 3 awesome examples of personalisation in B2B ecommerce The need for B2B retail to turn to ecommerce is even more essential post COVID-19. To ensure that ecommerce is... Read more
BLOG Marketing Heroes: A q&a with Dela Quist This week we spoke to one of the UK’s founding members of the ‘Email Glitterati’, an original email geek and... Read more
BLOG 3 awesome personalisation in publishing examples The UK publishing industry is one of the largest in the world. It generates over £6bn per year. Pre COVID-19... Read more
BLOG Marketing Heroes: A q&a with Mark Wiglesworth We take a look inside the business to highlight some of the marketing heroes that work together with clients to... Read more
BLOG What marketers think of email marketing in 2020. 10 stats you need to know. This year’s edition of the DMA Marketer Email Tracker offers the latest insights into what the marketing community think of... Read more
BLOG How marketers can learn from Maslow’s Hierarchy of Needs when in a crisis Maslow’s Hierarchy of needs was developed by psychologist Abraham Maslow in the 1940s and has since been used by many... Read more
BLOG How travel brands can continue to engage consumers during COVID-19 Introduction How your brand behaves today and throughout the current crisis will be remembered when the world goes back to... Read more