Checkout abandonment is usually an issue we associate with retailers. It’s not uncommon for retail shoppers to start loading products into their online basket and then abandon it before [...]

Changing your email service provider (ESP) is not a decision to take lightly. Businesses are extremely reliant on email for a wide mix of communications. And there are risks involved with [...]

Personalisation, welcome messages and sending your emails at the most opportune time for engagement has never been more important. Especially in an overcrowded and noisy marketplace, where first [...]

Social proof is when people refer to the behaviour of others in new or unfamiliar situations i.e. when they’re unsure of what to do. This is highly likely to occur during the Christmas season [...]

As we enter this incredibly competitive sales period, our inboxes are going to get noisier and noisier. But this doesn’t mean that it isn’t worth doing email marketing at this time of year—quite [...]

On an average day, 69% of people abandon their online shopping. During Black Friday, basket abandonment rates increase to 75%! There are many reasons why people abandon their online baskets. But [...]

Black Friday and Cyber Monday are fast approaching.  By now you should have mapped out your campaign objectives and segmented your database accordingly.  The next step is to ensure your Black [...]

Last year we explored some of the trends identified during the last Black Friday and have put together some handy tips to use in your strategy to gain the most ROI from this peak season [...]