Microsoft to revamp Hotmail Published September 13, 2011 Microsoft have announced that they will be completely revamping their Hotmail service. The company will reveal the new webmail platform to the media at a conference in San Francisco on 3rd October and have advised users to forget everything they thought they knew about the platform. According to The Drum, every element of Hotmail, from performance to spam filters to security, is set to be completely reinvented to provide an improved experience for email users. The news will be of great interest to everyone in email marketing, who may find that they have to readjust their messages in order to view correctly in the inboxes of what is one of the world’s most popular webmail platforms. A statement from the company reads: “We listened. We learned. We reinvented Hotmail from the ground up. Forget everything you thought you knew about Hotmail. Just don’t forget this date.” According to techworld.com, the announcement represents one of the first major innovations in webmail for years. The three leading online email providers Gmail, Hotmail and Yahoo! Mail have kept their platforms relatively unchanged since Gmail came onto the scene in 2004. It has been predicted that these major innovations may force Microsoft’s competitors in the webmail market to adopt popular changes to their platforms as well.