Chatbots in Marketing

Many people assume that customer support is the sole purpose of a chatbot. We are here to unravel this statement. Yes, chatbots are a great tool for customer support, but there is so much more you can do with them. It’s time to put a stop to this fantastic tool’s ideal marketing benefits being overlooked. Learn how to use a chatbot properly and you might just never miss another lead again.

This is the perfect method to gear up your marketing arsenal when looking to implement a live chat function on your website without wasting the precious time of your employees. Yes, chatbots are an effective method to convert website visitors into promising leads through computer programming on your website for the purpose of lead generation.

The same way that most chatbots are deployed to answer support questions, you can make the most of these website visitors by starting conversations with them without needing any manual-handling once it is all built up. All you need to do is build the chatbot and set the rules, then sit back and relax whilst Mr. Bot takes over the rest!

The Introduction Stage

Chatbots can capture website visitors by sending them a welcome message as they land onto your site either as written text or even a nice short video. The message can also just be short and sweet such as “Let me know if you have any questions” or “Hi, I’m here to help”. This would catch the visitor’s attention and could lead to a conversation which the chatbot could be programmed to later escalate to collecting information such as age, interests, email address, etc. Once you have gathered this information, you already one step into enhancing the customer experience for them as you can use this gathered information to personalise their experience on your website, keeping it relevant to them.

Through the conversation, you can even encourage first-time visitors to register with your website.

The Returning Visitor Conversation

When you spot a returning visitor, you can pop up a little welcome back message to them, tell them how you had noticed them eyeing this particular product of yours, encouraging them to make a purchase. Chatbots are the perfect gateway to personalise your customers’ website experience.

Keeping the conversation personal and intimate can enhance the probability of that website visitor making a purchase due to receiving a humanised yet consistent response.

The Seamless Experience

One of the most successful developments that chatbots have penetrated successful marketing traits with is the replacement of long clicks and scrolls into linked texts within the messages of the chatbot to streamline the purchase process. For example, if you are a returning visitor who was eyeing a new pair of trainers on your previous visit, the chatbot would greet you and ask you if you want to make a purchase on those hot trainers, giving you two linked options with one being ‘yes, buy now’, and the other as ‘save to wish list instead’. Pressing either button will instantly redirect you to the relevant page according to the option you choose.

And with just a tweak as such, you have yourself another customer! This is a customer who might’ve forgotten what they were last eyeing on your webpage, but with a chatbot of a great mastermind, that customer has been warmly greeted, and then reminded about their last browse, encouraging them to make that purchase, all through a seamless, straightforward, and gentle approach.

The Lead Generation Magic

Being a marketing automation software provider, you would expect us to have implemented the automated chatbot too. Which we have! In fact, it was one of the best decisions we had ever made. And what better time is there than now to announce that OBI4WAN has joined the Spotler group, which means we very proudly now offer a brand-new social tool to all our customers including a live chat! Yes, you read that correct – we now serve a live chat function tool to all companies out there looking to enhance and amplify their customer experience.

Chatbots are a great way to generate more leads as you carve more pathways for customer journeys through this seamless approach that opens more doors for personalisation and interaction.

Who says chatbots are only for customer support? Not us!