6 Ways to Boost Your Email Marketing Career in 2019

In the New Year, we often feel motivated to make positive changes in our lives and to do our best in the year ahead. As such, we often set ourselves goals or resolutions that we hope to achieve, some of which may be related to our jobs or work life.

If you’re ready to take your email marketing role to the next level, you might have already begun setting yourself some targets.

But for those who are feeling unsure or are in need of a little inspiration, CV-Library has put together a list of the six ways you can boost your email marketing career in 2019.

1. Identify your areas of strength and weakness

Firstly, identify the areas of your job that you’re great at and those that could use a bit of work. This will help to give you some direction for when it comes to deciding what you need to do to excel in your email marketing career.

Once you understand what your weaknesses are, you can begin to create a list of the areas you want to improve on.

2. Set yourself goals

Setting yourself smart and realistic career goals that will stick is the best way to achieve results. Now you have an understanding of the areas you’d like to focus on, you can start to really think about the steps you’ll need to take to get there.

Set yourself a goal and give yourself a date by which you’d like to meet this. But as mentioned above, keep these realistic. Otherwise you risk becoming stressed or disappointed if you set the bar too high.

3. Stay on top of the latest trends

The email marketing industry moves fast, with businesses constantly trying to shake up their customer attraction strategies.

Plus, with so much noise in the digital world, standing out is absolutely key. As such, it’s vital that you keep on top of the latest industry trends if you hope to get ahead in your career.

You can do this by joining industry conversations or subscribing to relevant blogs. It’s also helpful to sign up to email newsletters so you can keep an eye on what other businesses are doing, especially those who are direct competition for your company.

Social media can also be a helpful tool for spotting and keeping on top of the latest trends, so make sure you follow all the big brand names, as well as key industry publications.

4. Keep learning new skills

There are a number of hard and soft skills that email marketers need that go beyond the basic technical skills. For example, coding and knowledge of HTML and CSS. You also need to have strong analytical and problem-solving skills and be able to understand and handle a great deal of data.
For this reason, it’s important that you’re always learning. As mentioned earlier, you might want to want to ask your current employer for training sessions, or you could attend relevant workshops outside of the office.

Alternatively, consider taking an online course. There is a huge range of paid or free courses available online, covering everything from copywriting, SEO, PPC and evaluating ROI.

5. Build your professional brand

No matter what stage you’re at in your career, it’s a good idea to keep building your professional brand.

You can do this in a number of ways: building an online portfolio, keeping a blog of relevant content (perhaps on how to be an email marketer), using social media to get involved in industry conversations and putting together a strong LinkedIn profile.

This will help you out in the future when it comes to taking the next step in your career. You’ll be better equipped to show potential employers or clients what you can do and why they should hire you. This will open you up to a range of exciting opportunities in the industry.

6. Expand your network

It’s not always what you know, sometimes it really is about who you know! Networking is important at every stage of your career and in order to excel, you must always be connecting with new people.
You might want to do this online through social media or forums. Or you might choose to do this in person, attending seminars or events relevant to the marketing industry.

This is something you can do throughout the year. After all, you never know who might reach out to you with a new opportunity.

Ready to boost your email marketing career in 2019?

If you’re ready to take your email marketing career to the next level, there are some simple steps you can follow in 2019.

Be sure to always learn and develop your skills, as well as adding to your network. Set yourself realistic goals and remember to always keep on top of the latest trends. This will help you on the road to success!