Post Christmas blues, cold dark nights, resolutions not being met – whatever the reason, consumers are feeling sad.
So why not cheer up your audiences with a little nod to chasing the blues away. You could entice with retail therapy, or deliver great content to add a little cheer and even signposting or partner with mental health organisations to give that additional support. Being mindful of the wellbeing of your audiences has never been so important.
Here’s 6 Blue Monday email marketing campaigns from last year to give you a little last minute inspiration.
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easyJet
Why we love this? – Who doesn’t want to take a break away from the day to day to escape for a while? Research has shown just even the act of booking a break away can release endorphins to cheer us up
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Feel Good Contact
Why we love this? – We love this partnership that Feel good contacts have committed to. It’s not about selling a product for them, it’s about giving back to their community who may be in need of support.
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Boots
Why we love this? – Boots are a well-known high-street healthcare company. Making use of Blue Monday to offer their customers additional advantage points which they can collect overtime to use for future purchases.
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New Look
Why we love this? When you’re feeling down in the dump retail therapy is shown to be the best way to boost your mood. A study found that 62% of shoppers bought something to cheer themselves up.
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Ryanair
Why we love this? Not only planning for now but for your easter holidays. Nearly 23% of UK consumers agree that booking a holiday in January would make them happy as they have something to look forward to for the rest of the year.