40 Email Stats that will help guide your Strategy in 2021 Published January 7, 2021 8 mins read After the year we’ve all had, planning for 2021 can seem like a daunting task. Whether you’re trying to predict the email landscape. Getting your strategy in place for the new year. Or simply looking for some insightful statistics for your new content. We have you covered. Read on for a selection of the latest and greatest email statistics to help guide you through 2021. Email effectiveness 1. For every £1 you spend on emails marketing, you can expect an average return of £35 – DMA 2. 31% of people say that email is the highest performing way to nurture leads – Content Marketing Institute 3. Conversion rates for emails are higher than social media, direct traffic, and search – Smart Insights 4. 31% of B2B marketers say email newsletters are the best way to nurture leads – Content Marketing Institute 5. Including video in email can increase click-through rates by 300% – Martech Advisor 6. Including the contact’s name in the subject line can increase open rates by 18.3% – Backlinko 7. iPhone devices have the highest conversion rate at 38.21% – Disruptive advertising Email recipients 8. There are expected to be 4.3 billion email users by 2023 – Statista 9. 99% of consumers use their email account every day – DMA 10. 46% of emails are opened using a phone – Litmus 11. Across home, work and mobile, people check their email 20 times a day – DMA 12. 66% of users unsubscribe if emails aren’t relevant – Disruptive advertising 13. People report they prefer HTML emails, but plain-text emails actually get higher open rates – Hubspot 14. 73% of millennials identify email as their preferred means of business communication – Procurious 15. 72% of users get promotional content via email – Disruptive advertising Email marketers 16. 87% of marketers use email to distribute content organically – Content marketing Institute 17. 90% of marketers track email engagement to measure performance – Content marketing Institute 18. 81% of SMEs rely on email as their main acquisition channel – Oberlo 19. Almost 60% of marketers claim email is their largest ROI – Hubspot 20. 23% of brands have used interactive elements in their email campaigns – Litmus 21. Using A/B testing your emails can bring in 37% higher returns – Hubspot 22. 27% of marketers don’t think their email marketing is integrated well into other channels – Hubspot 23. As many as 70% of brands do not track their email marketing ROI effectively – Litmus 24. According to the DMA, the four most important email marketing metrics (as identified by advertisers) are: CTR, Conversion rate, Open rate, and ROI – DMA Email personalisation 25. Personalised emails receive a 50% better open rate – Data axle 26. 74% of marketers say targeted personalisation increases customer engagement rates. – eConsultancy 27. Personalised emails deliver 6x higher transactional rates – Experian 28. Segmented, targeted, and personalised emails generate 58% of all revenue – DMA 29. Personalised email marketing generates a median ROI of 122% – eMarketer 30. 50% of companies feel they can increase interaction within email by increasing personalisation – Experian 31. 63% of consumers will stop buying from brands that use poor personalisation tactics – Smart Insights 32. 89% of digital businesses are investing in personalisation. – Forrester Email automation 33. 49% of businesses use some form of email automation – Wordstream 34. 63% of marketers will be increasing their marketing automation budgets soon – Invespcro 35. 480,000 websites currently use marketing automation technology – Bold Digital 36. 77% of marketers report an increase in conversions due to automation – Invespcro 37. Automated emails get 119% higher click rates than broadcast emails – Epsilon 38. Customers who receive automated abandoned shopping cart emails are 2.4x more likely to complete their purchase – Experian 39. B2C marketers who connect with customers through automated emails see conversion rates as high as 50% – eMarketer 40. Relevant emails drive 18x more revenue than broadcast emails – Jupiter Research Meet the author Komal Helyer VP Marketing We're here to help... Find out how our Ai Marketing Platform & Services can help your business Get in touch