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7 Beauty Brands that are bossing customer engagement during lockdown

The beauty industry is built on customer engagement. Speaking with customers, allowing potential customers to try, smell and feel products...

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Top use cases for Marketing Automation in FMCG

The UK FMCG sector is the largest manufacturing sector in the country. And accounts for 14% of all manufacturing in...

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Top use cases for Marketing Automation in B2B eCommerce

The B2B eCommerce industry has seen drastic change over the past few years. Before 2020, the audience was largely made...

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Top 5 reasons why you need defined objectives in 2021

The start of a new year is often accompanied by renewed positivity, enthusiasm, and energy. Many begin hopefully looking ahead...

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Email Marketing Reputation. Explained. Part 6. The Summary.

In these blog posts we’ve looked at some key factors that affect your email reputation. To give you a quick...

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40 Email Stats that will help guide your Strategy in 2021

After the year we’ve all had, planning for 2021 can seem like a daunting task. Whether you’re trying to predict...

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Top use cases for Marketing Automation in the Travel Industry

Travel and tourism made up 10% of the global GDP in 2019 – being worth almost $9trillion. But despite this...

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Personalisation Insurance Industry

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Top use cases for Marketing Automation in the Insurance Industry

The UK insurance industry boasts an impressive total premium income of $282 billion. And stands as the fourth largest in...

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Email Marketing Reputation

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Email Marketing Reputation. Explained. Part 5

Getting on a Deny List (A deny list is otherwise known in the past as a blacklist) In previous articles...

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Top Use Cases for personalisation in Publishing

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Top use cases for Marketing Automation in the Publishing Industry

The UK publishing industry generates over £6billion per year, accounting for almost 10% of UK creative industry employment, and supplying...

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Lessons in Beauty Advent Calendar Marketing

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Beauty Advent Calendars – A lesson in flawless marketing

Who doesn’t love an advent calendar? Ever since we were children, advent calendars signified the start of (arguably) the most...

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5 reasons why personalisation is essential when the country is in lockdown

When the country is in crisis, a little personal touch goes a long way. In fact, 80% of consumers are...

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Pure360 CEO, Mark Ash, recognised in Top 25 CEO’s of Europe 2020

We’re really pleased to announce that Pure360 CEO, Mark Ash, has been placed in the Top 25 CEO’s of Europe...

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10 Black Friday emails we’re loving in 2020

Black Friday is almost here. With a week to go, brands are furiously fighting it out in the inbox to...

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Email Marketing Reputation. Explained. Part 4.

In previous blog posts we’ve looked at reputation management and some tips to see how we can keep up to...

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