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Best Practice Guide to Marketing Automation for Acquisition

Marketing automation is fast becoming the preferred way for brands to acquire new customers. In fact, investment in marketing automation...

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5 reasons why marketing automation is essential for retail marketing

Society is embracing automation. Introducing new and advanced technology to take over from manual, laborious, and technical tasks that we...

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Pure360 named High Performer in Email Marketing and awarded multiple badges by G2.com

We’re really proud to have received multiple G2.com badges in the Email Marketing Grid reports, Fall 2020. These are awarded...

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21 ways to grow your customer base

Fans. Impressions. Likes. Views. Follows. Yes, these metrics are all well and good. But these are all reliant on third...

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Surviving Lockdown. A marketers view.

Everyone remembers that fateful broadcast on 23rd March 2020, when the PM announced that we were officially ‘locking down’.  That...

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Email Marketing Reputation. Explained. Part 3.

Improving your reputation In the previous blogs (Part 1 : Part 2) we’ve looked at the basics of Email reputation...

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How the Travel Industry Can Tackle High Abandonment Rates

Checkout abandonment is usually an issue we associate with retailers. It’s not uncommon for retail shoppers to start loading products...

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7 reasons why email marketing is essential in a COVID world

Amongst all the confusion and uncertainty of 2020, businesses have desperately been trying to keep afloat. Navigating Covid-19 as successfully...

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6 reasons you need to implement a personalisation solution in time for Christmas

Everyone loves the personal touch. And this is no different when it comes to marketing. The modern consumer not only...

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How to build trust in email marketing

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5 ways to build trust through email marketing

At Pure360, we are advocates for the effectiveness of email marketing. We get that despite the growth in social media,...

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7 Frightfully Spooky Halloween Email Marketing Campaigns To Inspire You

It was expected that Brits will spend over £500m on Halloween this year. Will COVID-19 spook consumers into retreating to...

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4 reasons why Christmas starts now

“Christmas gets earlier every year”. We’ve all heard it. You’ve probably even said it yourself at one point. Loathed by...

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Email Marketing Reputation. Explained. Part 2.

Reputation, Reputation In Part 1 we looked at sending practices generally and got an understanding of what factors can affect...

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What is conversion rate optimisation for email marketing?

Boosting opens, clicks, traffic, and page views is all well and good. But what about converting these metrics into actual...

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Email Marketing Reputation. Explained. Part 1.

It’s difficult, isn’t it? You’re being asked to get emails to the Inbox for the company so you can generate...

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