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Email Marketing Blog from Pure360

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How to warm your dedicated IP

Successful email marketing isn’t just about great email design, personalised messaging, and advanced automation techniques. Email marketing can also be...

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Diversity in Email Marketing

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Why your email marketing needs better diversity

The diversity and size of our population are growing. Gen Z, who already account for roughly 40% of global consumers...

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Millennials vs Generation Z Email Marketing

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Millennials vs Generation Z – How to succeed at generational marketing

Roughly ten years ago, marketers were feverishly researching how to market to millennials. This group of tech-savvy, well-educated, and diverse...

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Intelligent Time Sending Email Marketing

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What is Intelligent Time Sending for email marketing?

What is the best time to send an email? It’s one of the most common questions we get asked. And...

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Email Marketing - How to get your subscribers to take action post click

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Help! My subscribers click my emails but don’t take action

We’ve all been there. Putting time, effort, and resource into crafting email campaigns, series, and newsletters that you’re proud of....

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Elements to test in email marketing

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5 Elements in your Email Marketing Strategy you shouldn’t fail to test

We know. Testing isn’t the most exciting stage of an email marketing strategy. But it is essential, nonetheless. Email testing...

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5 ways your email marketing campaigns are not just for selling

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5 ways your email marketing campaigns aren’t just about selling!

It’s 2021. And consumers are becoming increasingly savvy to sales tactics. They are craving experiences, connections, and a meaningful relationship...

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The Cocktail Party Effect and Personalisation

We’ve all experienced those busy events. Loud parties, bustling restaurants, crowded gigs. Have you ever noticed that despite the music,...

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The C Word. 5 things you should be doing now to prepare for the festive season

This time last year we talked about “Christmas Creep”. The concept where retailers are ‘sneaking’ Christmas onto their shelves and...

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5 ways email marketing supports the discovery phase in the customer lifecycle

The discovery stage of the customer lifecycle is one of the most important. It’s an opportunity for brands to set...

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Marketing Heroes: a q&a with Kenda Macdonald

I’m so excited to have spoken with Kenda Macdonald, she’s a forensic psychology major, and the founder of Automation Ninjas....

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Apple Announcement – iOS15 and its implications for email marketers 

At their annual Worldwide Developer Conference (WWDC) keynote on June 7, Apple unveiled a number of key privacy-focused updates that...

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Top eCommerce Platforms for UK brands

eCommerce now accounts for more than a quarter of all retail sales in the UK. A number which is expected...

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Marketing Heroes: A q&a with Huriyyah Dhanse

Our conversations with our marketing heroes are back! In this series we talk to our marketing heroes who we think...

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How to increase first time purchases with dynamic content

Your email marketing platform gives you the ability to send dynamic content. But you can’t quite figure out where to...

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