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Can Data Enhance Customer Experiences?

Customers want personalisation as the core element of every business’s advertising method. But the question is how? How do you personalise?

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How to Send A Cold Email That’s Bound to Convert

Are you struggling to send cold emails that boost your conversion rates? Many people out there think that cold emails...

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7 Steps to Revitalise Those Lapsed Website Visitors Through Email

Now I don’t mean to start on a dark note here, but it is worth noting that a heavy proportion...

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Time to Get Those Shopping Carts Ringing!

Let’s begin with what cart abandonment is. This is an eCommerce term that describes the act of a shopper adding...

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Website Product Recommendations That’ll Keep ‘Em Coming Back!

Did you know that 74% of consumers feel frustrated when content on a website is not personalised? Yup, this is...

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The Use of Personalisation in Social Media

Happy Social Media Day! In honour of this remarkable day, we will be sharing some special tips and tricks with...

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How to integrate email and social media

Remember when social media first appeared on the marketing scene? Many proclaimed that “email is dead!”. That it should step...

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5 ways to personalise your website to improve the customer experience

Consumers expect a level of personalisation from all types of businesses, with 74% of customers feeling frustrated when website content...

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Lessons from ABTA’s Travel Marketing Conference 2022

On May 4th and 5th, we sponsored the ABTA Travel Marketing Conference, held at The News UK building at London...

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Bye-bye FLoC, Hello Topics

It’s all very well saying that cookies are invasive and need to go, but replacing them with something better? That’s...

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5 things marketers can learn from the Super Bowl

If you haven’t heard about Super Bowl 2022, where have you been? The highly-anticipated championship game was between the Los...

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How to use email marketing to supercharge your event engagement

When it comes to events, many email communications are all about the sell, sell, sell. And of course, ticket sales...

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Marketing Frameworks_2022

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5 Marketing Frameworks to help you succeed

Many marketers today start their career without a qualification in marketing, often moving into the role straight from college or...

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16 Female Email Marketing Trailblazers!

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16 trailblazing female email marketers speak up for International Women’s Day 2022

Imagine a gender equal world. A world free of bias, stereotypes and discrimination. This is the mission of the International...

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Replenishment Email Campaigns

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5 Useful Replenishment Email Marketing Examples

Replenishment email marketing automations are a powerful way to increase revenues for your eCommerce business. They’re the useful campaigns reminding...

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