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Pure360 Abandoned Basket Email Marketing Journeys

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3 personalised basket abandoned triggered email marketing journeys. Deconstructed.

A one size fits all basket abandonment campaign won’t deliver the impact that multiple personalised campaigns will. To a time...

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Pure360 Email Marketing

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5 steps to setting marketing objectives that supercharge results

1. Understand why marketing objectives are essential Many marketing teams often fail at the first hurdle when they lack objectives...

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Open Sign

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9 brands using email to rebuild consumer trust post lock-down

After over 3 months of lockdown many businesses are starting to re-open their doors to the public. With high percentage...

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5 email marketing campaigns that are useful to the consumer

Businesses that are deemed as useful by the consumer are often more successful. Email is a great channel for brands...

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Staying Alive. 3 agile Arts & Culture brands all marketers can learn from

The short term outlook for the Performing Arts and Culture world is sadly potentially bleak. With many institutions having to...

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The anatomy of a 5 part Post-Purchase email marketing journey

Why is a post purchase journey important in email marketing? Any successful automation journey is based on purchase intent. Purchase...

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The 6 email Welcome Nurture Series guaranteed to increase sales!

There are many reasons why a welcome series is one of the most important email marketing campaigns you send. Consumers...

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5 easy steps to applying the Go-Giver principles to your marketing

Bob Burg and John David Mann, leading authors of the Go-Giver books, describe the secret to success as not the...

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Upcoming Events in June 2020

We’re on the road again. Well actually, not so much the road but the information superhighway. From our home offices...

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Marketing Heroes – A q&a with Liz Brewer

As we continue the spotlight on our own marketing heroes I am thrilled to have interviewed our Lead Customer Success...

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5 Email trends identified amid COVID-19

Due to the unprecedented nature of the coronavirus pandemic, marketers had to base their reaction on gut or senior leadership...

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Pure360 stands against racism

Last week we digested in horror the situation as it unfolded in America. We’ve watched as the world braved the...

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UK Consumers say brands should be sending more COVID-19 related emails

However, the view is heavily polarised by geography, age and gender as represented in the infographic. Many brands have dialled...

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Recovery Planning: 6 reasons you need to update your welcome campaign today

The welcome email is the most engaged with, it generates over 60% open rates and can have the highest conversion...

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Marketing Heroes: A q&a with Natalie Rockall

We speak to email marketing consultant Natalie Rockall to find out her thoughts on the challenges facing marketing and her...

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