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7 female email marketing leaders unveil how they’re supporting better diversity

There are so many reasons why businesses should support diversity in the workplace, they include improved productivity, greater retention, awesome...

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Email Marketing and Content

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7 ways to successfully combine email and content

The visibility of your content is key when it comes to the success of your marketing. If your audience isn’t...

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Brands showing empathy on Mothers Day

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8 Brands showing empathy in the run up to Mother’s Day

Mother’s Day. An important part of the year for many businesses. It is a huge revenue driver and a perfect...

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How to choose the best image for email

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How to choose the best images for your email campaigns

The inbox is a busy place. With 281 billion emails being sent and received every day, globally. This means that...

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Who are Gen Z? And how can you market to them?

Generation Z. Who are they? And what do they want from us? These are questions that marketers are asking themselves...

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14 Valentines emails we love

We’re in the mood for love… so we thought we would take a look at some of the Valentines emails...

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How to use RFM segments to supercharge Win-back Campaigns

Behavioural Incentive Optimisation Behavioural Incentive Optimisation is the Pure360 methodology for using RFM segments to drive the next best action,...

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5 reasons why you should be including product ratings in your emails

Did you know that roughly 95% of customers read reviews before making a purchase? This suggests to us that product...

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40 Stats every eCommerce Marketer should know in 2021

2020 has been an interesting year for eCommerce, to say the least. eCommerce marketers have been faced with challenges of...

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7 Beauty Brands that are bossing customer engagement during lockdown

The beauty industry is built on customer engagement. Speaking with customers, allowing potential customers to try, smell and feel products...

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Top use cases for Marketing Automation in FMCG

The UK FMCG sector is the largest manufacturing sector in the country. And accounts for 14% of all manufacturing in...

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Top use cases for Marketing Automation in B2B eCommerce

The B2B eCommerce industry has seen drastic change over the past few years. Before 2020, the audience was largely made...

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Top 5 reasons why you need defined objectives in 2021

The start of a new year is often accompanied by renewed positivity, enthusiasm, and energy. Many begin hopefully looking ahead...

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Email Marketing Reputation. Explained. Part 6. The Summary.

In these blog posts we’ve looked at some key factors that affect your email reputation. To give you a quick...

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40 Email Stats that will help guide your Strategy in 2021

After the year we’ve all had, planning for 2021 can seem like a daunting task. Whether you’re trying to predict...

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