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apple mail privacy protection

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The Essential Email Marketers Guide to Apple Mail Privacy Protection – Sept 2021

With IOS 15 starting to roll out on Monday 20th September we are going to see a number of impacts...

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How to manually warm up a cold dedicated IP

When you receive your shiny new IP, it may have little to no sending history, this is what we call...

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ABTA Digital Marketing Training

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Pure360 to speak at ABTA’s Digital Marketing Training for Travel

Komal Helyer, VP, Marketing at Pure360 is delighted to be speaking at ABTA’s Digital Marketing Training for Travel, which will...

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6 reasons curiosity is essential for every marketer

Curiosity may have killed the cat (or so they say). But it can actually be beneficial for marketers. In fact,...

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10 tips to a successful Black Friday 2021

If you’re a retail brand that hasn’t started planning for Black Friday, then what are you waiting for? Black Friday...

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5 Dynamic Content_Personalisation_21

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5 Dynamic Content tactics that allow marketers to execute personalisation

Personalisation can be more than simply using a first name in an email. What if we told you that you...

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10 Marketing Books to Read in 2021

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Back to school. 10 books email marketers should read to get ahead

There is so much information for marketers to consume today. Blogs, guides, webinars, reports, talks and presentations. The options for...

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Reduce Friction in the Buying Process

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7 ways personalisation reduces friction in the buying process

We are a nation of consumers. In fact, in 2021 retail spending increased by 24% compared to 2019. But that...

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6 Email Marketing Service Provider Benefits

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6 Email Marketing Service Provider Benefits

We may be biased, but we strongly believe that email marketing is one of the most valuable channels available to...

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How to be better than the competition

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How to be better at email marketing than your competitors

At Pure360, it pains us to see that in 2021 the inbox is still full of some frankly really bad...

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10 email campaigns were loving from 2021 so far

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A look back: 10 emails from 2021 that we’re loving and why

Every year is packed full of opportunities for marketers to get in touch with their audience. And 2021 is no...

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Too much Choice Damages Conversion Rates

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Why too much choice is damaging your conversion rate

For many marketers, offering consumers as much choice as possible seems like a sensible strategy. After all, it increases the...

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Tips on what to do when you've sent that dreaded broken email

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It’s OK you’re only human. What to do when you’ve sent that dreaded broken email!

Whether you’re an email novice or a pro, we’ve all been there. Just after hitting send you, or even worse,...

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7 Questions email marketers should ask of their data every day

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7 questions successful email marketers should ask about their data every day

Data is key to any good email marketing campaign. It ensures that emails are sent to the right person, with...

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Back to School Email Marketing

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How to get an A grade at Back to School email marketing campaigns

We’re half way through the summer holidays… But just as parents have wrapped their heads around keeping their children and...

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