💪 How strong is your email game? Find out how to stack up against your industry peers by taking the Pure360 Bench Test

Blog

Latest content

ABTA Travel Convention

BLOG

3 things we learned about the travel industry from ABTA Chief Executive Mark Tanzer

This week ABTA kicked off its annual travel convention. With past convention destinations of Abu Dhabi and Tokyo a distant...

Read more
Why product recommendations are essential for increasing eCommerce revenue

BLOG

Why product recommendations are essential for increasing eCommerce revenue

With eCommerce becoming increasingly competitive. And inboxes becoming increasingly busy. Brands need to pull out all the stops to stand...

Read more
7 email marketing campaigns_loyalty

BLOG

7 email marketing campaigns that increase customer loyalty

It costs 5 times more to attract new customers than to nurture existing ones. So many brands get distracted only focusing on...

Read more
6 wellness brands that are smashing email marketing personalisation

BLOG

6 wellness brands that are smashing email marketing personalisation

The wellness industry is well and truly booming. In fact, consumers are spending more on wellness than ever. The industry...

Read more
What is responsible marketing for email marketers

BLOG

What is responsible marketing for email marketers?

Responsible marketing can mean different things to different people. A simple Google search will show up a variety of topics...

Read more
How to retain with nurture campaigns

BLOG

How to increase customer retention with these nurture programmes

So many brands put their energy into filling up the top of the funnel and attracting new customers. Yet, retaining...

Read more

Still looking for the answer?

Find the solution to your marketing problems in our on-demand webinars.

What is Behavioural Targeting?

BLOG

What is Behavioural Targeting?

In this day and age, one-size-fits-all marketing no longer cuts it. Yet many businesses are still stuck with the ‘spray...

Read more
apple mail privacy protection

BLOG

The Essential Email Marketers Guide to Apple Mail Privacy Protection – Sept 2021

With IOS 15 starting to roll out on Monday 20th September we are going to see a number of impacts...

Read more

BLOG

How to manually warm up a cold dedicated IP

When you receive your shiny new IP, it may have little to no sending history, this is what we call...

Read more
ABTA Digital Marketing Training

BLOG

Pure360 to speak at ABTA’s Digital Marketing Training for Travel

Komal Helyer, VP, Marketing at Pure360 is delighted to be speaking at ABTA’s Digital Marketing Training for Travel, which will...

Read more

BLOG

6 reasons curiosity is essential for every marketer

Curiosity may have killed the cat (or so they say). But it can actually be beneficial for marketers. In fact,...

Read more

BLOG

10 tips to a successful Black Friday 2021

If you’re a retail brand that hasn’t started planning for Black Friday, then what are you waiting for? Black Friday...

Read more
5 Dynamic Content_Personalisation_21

BLOG

5 Dynamic Content tactics that allow marketers to execute personalisation

Personalisation can be more than simply using a first name in an email. What if we told you that you...

Read more
10 Marketing Books to Read in 2021

BLOG

Back to school. 10 books email marketers should read to get ahead

There is so much information for marketers to consume today. Blogs, guides, webinars, reports, talks and presentations. The options for...

Read more
Reduce Friction in the Buying Process

BLOG

7 ways personalisation reduces friction in the buying process

We are a nation of consumers. In fact, in 2021 retail spending increased by 24% compared to 2019. But that...

Read more

Become a better marketer

With our free learning resource! Sign up now for access to the UK's best strategy advice, industry innovations, best practice and tons of actionable insights. #betterstartshere