💪 How strong is your email game? Find out how to stack up against your industry peers by taking the Pure360 Bench Test

Blog

Latest content

BLOG

Top eCommerce Platforms for UK brands

eCommerce now accounts for more than a quarter of all retail sales in the UK. A number which is expected...

Read more

BLOG

Marketing Heroes: A q&a with Huriyyah Dhanse

Our conversations with our marketing heroes are back! In this series we talk to our marketing heroes who we think...

Read more

BLOG

How to increase first time purchases with dynamic content

Your email marketing platform gives you the ability to send dynamic content. But you can’t quite figure out where to...

Read more

BLOG

Top 5 customer review sites we love. And marketers should check out.

Over 93% of consumers take online reviews into account when making a purchasing decision. And 60% of consumers look at...

Read more

BLOG

The State of eCommerce 2021. 6 months in.

The eCommerce industry is only just settling into the ‘new normal’. But what does that mean? Consumer shopping habits have...

Read more

BLOG

7 welcome campaigns from Hobby brands that ooze a community vibe

Over the past year, the UK hobby industry has been growing rapidly. And is expected to continue to grow annually...

Read more

Still looking for the answer?

Find the solution to your marketing problems in our on-demand webinars.

BLOG

What is a Preference Centre and why do you need one?

Marketing innovation is moving at a rapid pace. AI, personalisation, automation. It’s a very exciting time to be part of...

Read more

BLOG

Welcome Back. How restaurants can use email to improve the customer experience

The moment that UK restaurants have been waiting for is finally here. Patrons no longer have to braze the drizzly...

Read more

BLOG

What is Geotargeting and how can it drive more sales online and in-store?

A consumer’s physical location can have a significant impact on the purchases they make. Both online and offline. Different locations...

Read more

BLOG

DTC Brands are nailing email marketing. Here’s why.

The rise of the DTC (direct to consumer) industry has been one of the biggest retail shifts to occur over...

Read more

BLOG

7 ways to reduce unsubscribers

People will unsubscribe from your emails. Unfortunately, it’s just inevitable. But not all subscribers are created equal. This means not...

Read more

BLOG

What is retargeting and why should you care?

Retargeting is an online marketing tactic that helps to re-engage with both potential purchasers and customers, based on their behaviour....

Read more

BLOG

10 ways to reduce landing page bounce rates

What constitutes a ‘good’ bounce rate is pretty subjective. For some, a bounce rate of 70% may be fantastic. For...

Read more

BLOG

Help! What should I do with my inactive subscribers?

Are inactive subscribers bad?  The traditional school of thought is that if your subscribers are inactive, you should remove them...

Read more

BLOG

What consumers do when they receive your email.

Recent DMA Consumer Email Research has found that 19%-29% of recipients click on the link within an email. But this...

Read more

Become a better marketer

With our free learning resource! Sign up now for access to the UK's best strategy advice, industry innovations, best practice and tons of actionable insights. #betterstartshere