Best Black Friday and Cyber Monday 2017 Email Marketing
The most hyped sales weekend of the year has come and gone—and we’re all still gasping for air! What a whirlwind. We hope yours went off with a bang (and a flurry of sales).
But what were the best examples of email marketing from Black Friday and Cyber Monday 2017? Here’s a small selection of our favourites:
Teaser and urgent follow up
MAC teased their customers with a promise of three extra samples with their order, as a well as a big discount. This tactic warms the customer up and gets MAC on their radar before the big day.
We love the monochrome design with touches of colour. The fact it is bold and simple grabs recipient’s attention. This is backed up with strong, punchy copy that communicates a tempting offer.
The sleek animation within the email also caught our eye:
BFCM is for travel too
This email from Mark Warner is a strong example of how the travel sector can make BFCM work. We like how they’ve used ski to fit in with the Christmassy feel of this sales period:
We are predicting more travel brands will follow suit in 2018 and get a slice of the action once reserved for retailers.
The Body Shop stretches out BFCM by pre-releasing a special offer that’s exclusive to members only:
By targeting their loyalty members in this way, they will have been able to spread sales out over a longer period of time. This avoids overloading their site by spreading traffic throughout the week.
This exclusive perk also helps to promote benefits of being a member of the loyalty scheme.
Behavioural targeted offers
Unsurprisingly, Amazon—arguably the master of customer experience—has its BFCM behavioural targeting down to a fine art.
In this example as the recipient shopped for products within in home and kitchen last year, they’ve been targeted with a selection of products from this section:
This is just a small selection of email marketing highlights from BFCM 2017. We’ll be publishing more lessons from this year on the blog later this week, to help you prepare for next year’s sales.
In the meantime, do Tweet us your examples of emails you rated, and those you thought missed the mark using the hashtag #BFCMlessons.