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Your Guide to Email and SMS Marketing: Part 1

Billions of emails are sent globally daily, leaving marketers with the challenge to ensure they are augmenting their chances of being noticed

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How to Present Best Looking Emails: The Black Friday Edition

A direct form of communication where you have 20-seconds to introduce yourself and capture the attention of the reader before they hit delete!

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Problems Solved by Progressive Profiling 

Not only is this marketing technique designed to break down natural barriers between the customer and the company, but it also solves several problems for marketers.

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Purify Your Progressive Profiling Methods

Constructing short, sweet, and simple forms throughout the customer journey is the square root to tackling long form fills that discourage any engagement at all.

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5 Steps to Perfect Progressive Profiling

The purpose to progressive profile remains simple – to acquire information from leads using such methodology where excessive friction is not posed upon them.

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Join our Journey into TikTok!

The power of this platform has been overlooked by companies for many years, but what they fail to realise is that TikTok holds the power to tomorrow’s marketing success.

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Social Scheduling

What good is marketing without social platforms? And more, what good are social platforms without good management?

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Chatbots in Marketing

Many people assume that customer support is the sole purpose of a chatbot. False! We are here to unravel this statement.

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Can Data Enhance Customer Experiences?

Learn the demographics, buying behaviour, and interests of your prospects to be able to fine-tune their personalised experience.

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How to Send A Cold Email That’s Bound to Convert

Many people out there think that cold emails simply do not work. But I have some breaking news for you – they do. They totally work.

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7 Steps to Revitalise Those Lapsed Website Visitors Through Email

Did you know that a heavy proportion of the eCommerce population ditch their visit before getting to the checkout?

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Time to Get Those Shopping Carts Ringing!

Cart abandonment is an inevitable human act which no business can claim to ever have completely resolved. But, what we can do is decrease it.

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Website Product Recommendations That’ll Keep ‘Em Coming Back!

Step out and ahead of the crowd with some website personalisation that will leave your competitors' jaws dropping!

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The Use of Personalisation in Social Media

Happy Social Media Day! In honour of this remarkable day, we share how to tame a personalised approach on your social media platforms.

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